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North America Smartphone Market 2020-2027 by Operating System (Android, iOS), Display Technology (LCD, OLED), Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country: Trend Outlook and Growth Opportunity

Published: 30 Aug 2021 | Report Code: 10248089 | Pages: 109

North America smartphone market is expected to grow by 7.5% annually in the forecast period and reach $99.6 billion by 2027 owing to the rising demand for smart mobile phones, increasing per capita disposable income, and the growing adoption of smartphones in digital platforms amid COVID-19 pandemic. Highlighted with 30 tables and 56 figures, this 109-page report “North America Smartphone Market 2020-2027 by Operating System (Android, iOS), Display Technology (LCD, OLED), Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country: Trend Outlook and Growth Opportunity” is based on a comprehensive research of the entire North America smartphone market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2027 with 2019 as the base year. (The year 2020 is not appropriate for research base due to the outbreak of COVID-19.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America smartphone market in every aspect of the classification from perspectives of Operating System, Display Technology, Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country. Based on Operating System, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Android Smartphones • iOS Smartphones • Other Operating Systems Based on Display Technology, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • LCD Technology • OLED Technology • Other Display Technologies Based on Screen Size, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Less Than 4 Inches • 4 - <5 Inches • 5 - <5.5 Inches • 5.5 - <6 Inches • 6 Inches and Above Based on RAM Capacity, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Below 4GB • 4GB - 8GB • Over 8GB Based on Price Range, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Ultra Low-End (Less Than $100) • Low-End ($100 - <$200) • Mid-Range ($200 - <$400) • Mid- to High-End ($400 - <$600) • High-End ($600 - <$800) • Premium ($800 - <$1000) • Ultra Premium ($1000 and Above) Based on Distribution Channel, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • OEMs • E-commerce • Retailers Geographically, the following national/local markets are fully investigated: • U.S. • Canada • Mexico For each key country, detailed analysis and data for annual revenue ($ bn) and unit shipment (million units) are available for 2017-2027. The breakdown of key national markets by Operating System, Screen Size, and Distribution Channel over the forecast years is also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Key Players (this may not be a complete list and extra companies can be added upon request): Apple Inc. Guangdong OPPO Mobile Telecommunications Corp., Ltd. HTC Corporation Huawei Technologies Co., Ltd. Lenovo Group Limited Motorola, Inc. Nokia Corporation Realme Samsung Electronics Co., Ltd. Sony Corporation Vivo Communication Technology Co., Ltd. Xiaomi Corporation (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Table Of Contents

1 Introduction	7
1.1 Industry Definition and Research Scope	7
1.1.1 Industry Definition	7
1.1.2 Research Scope	8
1.2 Research Methodology	11
1.2.1 Overview of Market Research Methodology	11
1.2.2 Market Assumption	12
1.2.3 Secondary Data	12
1.2.4 Primary Data	12
1.2.5 Data Filtration and Model Design	13
1.2.6 Market Size/Share Estimation	14
1.2.7 Research Limitations	15
1.3 Executive Summary	16
2 Market Overview and Dynamics	19
2.1 Market Size and Forecast	19
2.1.1 Impact of COVID-19 on World Economy	21
2.1.2 Impact of COVID-19 on the Market	23
2.2 Major Growth Drivers	25
2.3 Market Restraints and Challenges	30
2.4 Emerging Opportunities and Market Trends	33
2.5 Porter’s Fiver Forces Analysis	37
3 Segmentation of North America Market by Operating System	41
3.1 Market Overview by Operating System	41
3.2 Android Smartphones	43
3.3 iOS Smartphones	44
3.4 Other Operating Systems	45
4 Segmentation of North America Market by Display Technology	46
4.1 Market Overview by Display Technology	46
4.2 LCD Technology	48
4.3 OLED Technology	49
4.4 Other Display Technologies	50
5 Segmentation of North America Market by Screen Size	51
5.1 Market Overview by Screen Size	51
5.2 Less Than 4 Inches	53
5.3 4 - <5 Inches	54
5.4 5 - <5.5 Inches	55
5.5 5.5 - <6 Inches	56
5.6 6 Inches and Above	57
6 Segmentation of North America Market by RAM Capacity	58
6.1 Market Overview by RAM Capacity	58
6.2 Below 4GB	60
6.3 4GB - 8GB	61
6.4 Over 8GB	62
7 Segmentation of North America Market by Price Range	63
7.1 Market Overview by Price Range	63
7.2 Ultra Low-End (Less Than $100)	65
7.3 Low-End ($100 - <$200)	66
7.4 Mid-Range ($200 - <$400)	67
7.5 Mid- to High-End ($400 - <$600)	68
7.6 High-End ($600 - <$800)	69
7.7 Premium ($800 - <$1000)	70
7.8 Ultra Premium ($1000 and Above)	71
8 Segmentation of North America Market by Distribution Channel	72
8.1 Market Overview by Distribution Channel	72
8.2 OEMs	74
8.3 E-commerce	75
8.4 Retailers	76
9 North America Market 2020-2027 by Country	77
9.1 Overview of North America Market	77
9.2 U.S.	81
9.3 Canada	84
9.4 Mexico	86
10 Competitive Landscape	88
10.1 Overview of Key Vendors	88
10.2 New Product Launch, Partnership, Investment, and M&A	95
10.3 Company Profiles	96
Apple Inc.	96
Guangdong OPPO Mobile Telecommunications Corp., Ltd.	98
HTC Corporation	99
Huawei Technologies Co., Ltd.	100
Lenovo Group Limited	101
Motorola, Inc.	102
Nokia Corporation	103
Realme	104
Samsung Electronics Co., Ltd.	105
Sony Corporation	106
Vivo Communication Technology Co., Ltd.	107
Xiaomi Corporation	108
RELATED REPORTS	109
List of Tables:

Table 1.  Snapshot of North America Smartphone Market in Balanced Perspective, 2020-2027	17
Table 2. Growth Rate of World GDP, 2020-2022	22
Table 3. World Smartphone Connections, Average Network Connection Speed for Smartphones and Tablets, 2019-2030	28
Table 4. World Mobile Data Traffic by Deployment Mode, 2019-2030, EB/year	29
Table 5. World Mobile Data Traffic by Device, 2019-2030, EB/year	29
Table 6.  Main Product Trends and Market Opportunities in North America Smartphone Market	33
Table 7. North America Smartphone Market by Operating System, 2017-2027, $ bn	41
Table 8. North America Smartphone Market by Display Technology, 2017-2027, $ bn	46
Table 9. North America Smartphone Market by Screen Size, 2017-2027, $ bn	51
Table 10. North America Smartphone Market by RAM Capacity, 2017-2027, $ bn	58
Table 11. North America Smartphone Market by Price Range, 2017-2027, $ bn	63
Table 12. North America Smartphone Market by Distribution Channel, 2017-2027, $ bn	72
Table 13. North America Smartphone Market by Country, 2017-2027, $ bn	78
Table 14. North America Smartphone Market by Country, 2017-2027, million units	79
Table 15. U.S. Smartphone Market by Operating System, 2017-2027, $ bn	83
Table 16. U.S. Smartphone Market by Screen Size, 2017-2027, $ bn	83
Table 17. U.S. Smartphone Market by Distribution Channel, 2017-2027, $ bn	83
Table 18. Canada Smartphone Market by Operating System, 2017-2027, $ bn	85
Table 19. Canada Smartphone Market by Screen Size, 2017-2027, $ bn	85
Table 20. Canada Smartphone Market by Distribution Channel, 2017-2027, $ bn	85
Table 21. Mexico Smartphone Market by Operating System, 2017-2027, $ bn	87
Table 22. Mexico Smartphone Market by Screen Size, 2017-2027, $ bn	87
Table 23. Mexico Smartphone Market by Distribution Channel, 2017-2027, $ bn	87
Table 24. Worldwide Smartphone Shipment by Key Vendor/Brand, 2018Q1-2021Q1, million units	90
Table 25. Worldwide Smartphone Market by Key Vendor/Brand, 2018Q1-2021Q1, % of Shipment	90
Table 26. Worldwide Smartphone OEM Revenue Share, 2020Q1 vs. 2021Q1, % of Revenue	93
Table 27. Apple Inc.: Company Snapshot	96
Table 28. Apple Inc.: Business Segmentation	96
Table 29. Apple Inc.: Product Portfolio	97
Table 30. Apple Inc.: Revenue, 2017-2019, $ bn	97
List of Figures:

Figure 1. Research Method Flow Chart	11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation	14
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2020-2027	16
Figure 4. North America Smartphone Market by Value, 2017-2027, $ bn	19
Figure 5. North America Smartphone Market by Shipment, 2017-2027, million units	20
Figure 6. Average Selling Price (ASP) of Smartphones, 2017-2027, USD/unit	20
Figure 7. Impact of COVID-19 on Business	23
Figure 8. Primary Drivers and Impact Factors of North America Smartphone Market	25
Figure 9. World 5G Traffic, 2019-2030, EB/year	28
Figure 10. Primary Restraints and Impact Factors of North America Smartphone Market	30
Figure 11. Investment Opportunity Analysis	34
Figure 12. Porter’s Fiver Forces Analysis of North America Smartphone Market	37
Figure 13. Breakdown of North America Smartphone Market by Operating System, 2020-2027, % of Revenue	41
Figure 14. Contribution to North America 2021-2027 Cumulative Revenue by Operating System, Value ($ bn) and Share (%)	42
Figure 15. North America Smartphone Market: Android Smartphones, 2017-2027, $ bn	43
Figure 16. North America Smartphone Market: iOS Smartphones, 2017-2027, $ bn	44
Figure 17. North America Smartphone Market: Other Operating Systems, 2017-2027, $ bn	45
Figure 18. Breakdown of North America Smartphone Market by Display Technology, 2020-2027, % of Revenue	46
Figure 19. Contribution to North America 2021-2027 Cumulative Revenue by Display Technology, Value ($ bn) and Share (%)	47
Figure 20. North America Smartphone Market: LCD Technology, 2017-2027, $ bn	48
Figure 21. North America Smartphone Market: OLED Technology, 2017-2027, $ bn	49
Figure 22. North America Smartphone Market: Other Display Technologies, 2017-2027, $ bn	50
Figure 23. Breakdown of North America Smartphone Market by Screen Size, 2020-2027, % of Revenue	51
Figure 24. Contribution to North America 2021-2027 Cumulative Revenue by Screen Size, Value ($ bn) and Share (%)	52
Figure 25. North America Smartphone Market: Less Than 4 Inches, 2017-2027, $ bn	53
Figure 26. North America Smartphone Market: 4 - <5 Inches, 2017-2027, $ bn	54
Figure 27. North America Smartphone Market: 5 - <5.5 Inches, 2017-2027, $ bn	55
Figure 28. North America Smartphone Market: 5.5 - <6 Inches, 2017-2027, $ bn	56
Figure 29. North America Smartphone Market: 6 Inches and Above, 2017-2027, $ bn	57
Figure 30. Breakdown of North America Smartphone Market by RAM Capacity, 2020-2027, % of Revenue	58
Figure 31. Contribution to North America 2021-2027 Cumulative Revenue by RAM Capacity, Value ($ bn) and Share (%)	59
Figure 32. North America Smartphone Market: Below 4GB, 2017-2027, $ bn	60
Figure 33. North America Smartphone Market: 4GB - 8GB, 2017-2027, $ bn	61
Figure 34. North America Smartphone Market: Over 8GB, 2017-2027, $ bn	62
Figure 35. Breakdown of North America Smartphone Market by Price Range, 2020-2027, % of Revenue	63
Figure 36. Contribution to North America 2021-2027 Cumulative Revenue by Price Range, Value ($ bn) and Share (%)	64
Figure 37. North America Smartphone Market: Ultra Low-End (Less Than $100), 2017-2027, $ bn	65
Figure 38. North America Smartphone Market: Low-End ($100 - <$200), 2017-2027, $ bn	66
Figure 39. North America Smartphone Market: Mid-Range ($200 - <$400), 2017-2027, $ bn	67
Figure 40. North America Smartphone Market: Mid- to High-End ($400 - <$600), 2017-2027, $ bn	68
Figure 41. North America Smartphone Market: High-End ($600 - <$800), 2017-2027, $ bn	69
Figure 42. North America Smartphone Market: Premium ($800 - <$1000), 2017-2027, $ bn	70
Figure 43. North America Smartphone Market: Ultra Premium ($1000 and Above), 2017-2027, $ bn	71
Figure 44. Breakdown of North America Smartphone Market by Distribution Channel, 2020-2027, % of Revenue	72
Figure 45. Contribution to North America 2021-2027 Cumulative Revenue by Distribution Channel, Value ($ bn) and Share (%)	73
Figure 46. North America Smartphone Market: OEMs, 2017-2027, $ bn	74
Figure 47. North America Smartphone Market: E-commerce, 2017-2027, $ bn	75
Figure 48. North America Smartphone Market: Retailers, 2017-2027, $ bn	76
Figure 49. Breakdown of North America Smartphone Market by Country, 2020 and 2027, % of Revenue	78
Figure 50. Breakdown of North America Smartphone Market by Country, 2020 and 2027, % of Shipment	79
Figure 51. Contribution to North America 2021-2027 Cumulative Revenue by Country, Value ($ bn) and Share (%)	80
Figure 52. Contribution to North America 2021-2027 Cumulative Revenue by Country, Shipment (million units) and Share (%)	80
Figure 53. U.S. Smartphone Market, 2017-2027, $ bn	82
Figure 54. Canada Smartphone Market, 2017-2027, $ bn	84
Figure 55.  Smartphone Market in Mexico, 2017-2027, $ bn	86
Figure 56. Growth Stage of North America Smartphone Industry over the Forecast Period	88
Key Players (this may not be a complete list and extra companies can be added upon request): 
Apple Inc.
Guangdong OPPO Mobile Telecommunications Corp., Ltd.
HTC Corporation
Huawei Technologies Co., Ltd.
Lenovo Group Limited
Motorola, Inc.
Nokia Corporation
Realme
Samsung Electronics Co., Ltd.
Sony Corporation
Vivo Communication Technology Co., Ltd.
Xiaomi Corporation
 (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)