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North America Healthcare Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Country: Trend Forecast and Growth Opportunity

Published: 31 Oct 2023 | Report Code: 10247286 | Pages: 140

North America Healthcare Augmented Reality and Virtual Reality Market is projected to grow by 32.4% annually in the forecast period and reach $24.18 billion by 2032, driven by the rising adoption of advanced technologies in the healthcare sector, the growing advancement in immersive technologies, the numerous benefits associated with the use of AR & VR, and the rising concern for the prevalence of chronic diseases. Highlighted with 33 tables and 67 figures, this 140-page report “North America Healthcare Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Country: Trend Forecast and Growth Opportunity” is based on comprehensive research of the entire North America Healthcare Augmented Reality and Virtual Reality Market and all its sub-segments through extensively detailed classifications.

 

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

 

In-depth qualitative analyses include identification and investigation of the following aspects:
•  Market Structure 
•  Growth Drivers 
•  Restraints and Challenges
•  Emerging Product Trends & Market Opportunities
•  Porter’s Five Forces

 

The trend and outlook of North America market is forecast in an optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America Healthcare Augmented Reality and Virtual Reality Market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, End User, and Country.

 

Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Augmented Reality (AR)
    o  Marker-based Augmented Reality (Passive Marker and Active Marker)
    o  Markerless Augmented Reality (Model-based Tracking and Image-based Processing)
    o  Other Technologies
•  Virtual Reality (VR)
    o  Nonimmersive Technology
    o  Semi-Immersive Technology
    o  Fully Immersive Technology

 

Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Hardware
    o  Sensors
    o  Semiconductor Component
    o  Displays and Projectors
    o  Position Trackers
    o  Cameras
    o  Other Hardware
•  Software
    o  Software Developer Kits
    o  Imaging Solutions
    o  Enterprise Solutions 
    o  Content Platforms
    o  Other Software
•  Services
    o  Cloud Services
    o  System Integration
    o  Consulting
    o  Other Services

 

By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  AR Devices
    o  Head-Mounted Display (HMD)
    o  Head-Up Display (HUD)
    o  Smart Glasses
    o  Handheld Devices and Others
•  VR Devices
    o  Head-Mounted Display (HMD)
    o  Gesture-Tracking Device
    o  Projector & Display Wall

 

By Application, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Surgery
•  Rehabilitation and Behavioral Neurology
•  Pain Management
•  Medical Training and Education
•  Diagnosis
•  Fitness Management
•  Pharmacy Management
•  Virtual Reality Expose Therapy (VRET)
•  Other Applications

 

By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Academic Institutes
•  Hospitals and Clinics
•  Research and Diagnostics Laboratories
•  Pharma Companies and Research Centers
•  Government and Defense Institutions
•  Other End Users

 

Geographically, the following national/local markets are fully investigated:
•  U.S.
•  Canada
•  Mexico 

 

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Offering, and Application over the forecast years are also included. The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

 

Selected Key Players: 
Alphabet Inc.
Artificial Life, Inc.
CAE Healthcare
EON Reality
Facebook
Foursquare Labs, Inc.
GE Healthcare
Hologic, Inc.
HTC
Immersion Corp
Intuitive Surgical Inc.
Medtronic
Microsoft
Orca Health
Philips Healthcare
Samsung
Siemens Healthcare
Simulab Corp
Sony
TheraSim, Inc.
VirtaMed
Vuzix Corp

 

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Table of Contents:

1 Introduction    9
1.1 Industry Definition and Research Scope    9
1.1.1 Industry Definition    9
1.1.2 Research Scope    10
1.2 Research Methodology    13
1.2.1 Overview of Market Research Methodology    13
1.2.2 Market Assumption    14
1.2.3 Secondary Data    14
1.2.4 Primary Data    14
1.2.5 Data Filtration and Model Design    15
1.2.6 Market Size/Share Estimation    16
1.2.7 Research Limitations    17
1.3 Executive Summary    18
2 Market Overview and Dynamics    21
2.1 Market Size and Forecast    21
2.1.1 Impact of COVID-19 on World Economy    22
2.1.2 Impact of COVID-19 on the Market    25
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery    27
2.2 Major Growth Drivers    31
2.3 Market Restraints and Challenges    35
2.4 Emerging Opportunities and Market Trends    38
2.5 Porter’s Fiver Forces Analysis    42
3 Segmentation of North America Market by Technology    46
3.1 Market Overview by Technology    46
3.2 Augmented Reality (AR)    48
3.2.1 Marker-based AR    49
3.2.2 Markerless AR    50
3.2.3 Other Technologies    51
3.3 Virtual Reality (VR)    52
3.3.1 Nonimmersive Technology    53
3.3.2 Semi-Immersive Technology    54
3.3.3 Fully Immersive Technology    55
4 Segmentation of North America Market by Offering    56
4.1 Market Overview by Offering    56
4.2 Hardware    58
4.2.1 Sensors    60
4.2.2 Semiconductor Component    61
4.2.3 Displays and Projectors    62
4.2.4 Position Trackers    63
4.2.5 Cameras    64
4.2.6 Other Hardware    65
4.3 Software    66
4.4 Services    68
5 Segmentation of North America Market by Device Type    70
5.1 Market Overview by Device Type    70
5.2 AR Devices    72
5.2.1 Head-Mounted Display (HMD)    74
5.2.2 Head-Up Display (HUD)    75
5.2.3 Smart Glasses    76
5.2.4 Handheld Devices and Others    77
5.3 VR Devices    78
5.3.1 Head-Mounted Display (HMD)    80
5.3.2 Gesture-Tracking Device    81
5.3.3 Projector & Display Wall    82
6 Segmentation of North America Market by Application    83
6.1 Market Overview by Application    83
6.2 Surgery    85
6.3 Rehabilitation and Behavioral Neurology    86
6.4 Pain Management    87
6.5 Medical Training and Education    88
6.6 Diagnosis    89
6.7 Fitness Management    90
6.8 Pharmacy Management    91
6.9 Virtual Reality Expose Therapy (VRET)    92
6.10 Other Applications    93
7 Segmentation of North America Market by End User    94
7.1 Market Overview by End User    94
7.2 Academic Institutes    96
7.3 Hospitals and Clinics    97
7.4 Research and Diagnostics Laboratories    98
7.5 Pharma Companies and Research Centers    99
7.6 Government and Defense Institutions    100
7.7 Other End Users    101
8 North America Market 2022-2032 by Country    102
8.1 Overview of North America Market    102
8.2 U.S.    105
8.3 Canada    108
8.4 Mexico    110
9 Competitive Landscape    112
9.1 Overview of Key Vendors    112
9.2 New Product Launch, Partnership, Investment, and M&A    115
9.3 Company Profiles    116
Alphabet Inc.    116
Artificial Life, Inc.    119
CAE Healthcare    120
EON Reality    121
Facebook    122
Foursquare Labs, Inc.    123
GE Healthcare    124
Hologic, Inc.    125
HTC    126
Immersion Corp    127
Intuitive Surgical Inc.    128
Medtronic    129
Microsoft    130
Orca Health    131
Philips Healthcare    132
Samsung    133
Siemens Healthcare    134
Simulab Corp    135
Sony    136
TheraSim, Inc.    137
VirtaMed    138
Vuzix Corp    139
RELATED REPORTS    140

 

List of Tables:

Table 1. Snapshot of North America Healthcare Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032    19
Table 2. World Economic Outlook, 2021-2031    23
Table 3. World Economic Outlook, 2021-2023    24
Table 4. Scenarios for Economic Impact of Ukraine Crisis    28
Table 5. World Health Spending by Region, $ bn, 2013-2020    34
Table 6. Main Product Trends and Market Opportunities in North America Healthcare Augmented Reality and Virtual Reality Market    38
Table 7. North America Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    46
Table 8. North America Healthcare Augmented Reality Market by Technology, 2022-2032, $ mn    48
Table 9. North America Healthcare Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn    49
Table 10. North America Healthcare Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn    50
Table 11. North America Healthcare Virtual Reality Market by Technology, 2022-2032, $ mn    52
Table 12. North America Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    56
Table 13. North America Healthcare Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn    59
Table 14. North America Healthcare Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn    67
Table 15. North America Healthcare Augmented Reality and Virtual Reality Market: Service by Type, 2022-2032, $ mn    69
Table 16. North America Healthcare Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn    70
Table 17. North America Healthcare Augmented Reality Market by Device, 2022-2032, $ mn    73
Table 18. North America Healthcare Virtual Reality Market by Device, 2022-2032, $ mn    79
Table 19. North America Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    83
Table 20. North America Healthcare Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn    94
Table 21. North America Healthcare Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn    103
Table 22. U.S. Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    107
Table 23. U.S. Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    107
Table 24. U.S. Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    107
Table 25. Canada Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    109
Table 26. Canada Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    109
Table 27. Canada Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    109
Table 28. Mexico Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    111
Table 29. Mexico Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    111
Table 30. Mexico Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    111
Table 31. Alphabet Inc.: Company Snapshot    116
Table 32. Alphabet Inc.: Business Segmentation    117
Table 33. Alphabet Inc.: Product Portfolio    117

 

List of Figures:

Figure 1. Research Method Flow Chart    13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation    16
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032    18
Figure 4. North America Healthcare Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    21
Figure 5. Impact of COVID-19 on Business    25
Figure 6. Primary Drivers and Impact Factors of North America Healthcare Augmented Reality and Virtual Reality Market    31
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million    34
Figure 8. Primary Restraints and Impact Factors of North America Healthcare Augmented Reality and Virtual Reality Market    35
Figure 9. Investment Opportunity Analysis    39
Figure 10. Porter’s Five Forces Analysis of North America Healthcare Augmented Reality and Virtual Reality Market    42
Figure 11. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue    47
Figure 12. North America Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)    47
Figure 13. North America Healthcare Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn    48
Figure 14. North America Healthcare Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn    49
Figure 15. North America Healthcare Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn    50
Figure 16. North America Healthcare Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn    51
Figure 17. North America Healthcare Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn    52
Figure 18. North America Healthcare Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn    53
Figure 19. North America Healthcare Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn    54
Figure 20. North America Healthcare Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn    55
Figure 21. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue    57
Figure 22. North America Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)    57
Figure 23. North America Healthcare Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn    58
Figure 24. North America Healthcare Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn    60
Figure 25. North America Healthcare Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn    61
Figure 26. North America Healthcare Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn    62
Figure 27. North America Healthcare Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn    63
Figure 28. North America Healthcare Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn    64
Figure 29. North America Healthcare Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn    65
Figure 30. North America Healthcare Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn    66
Figure 31. North America Healthcare Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn    68
Figure 32. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue    71
Figure 33. North America Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%)    71
Figure 34. North America Healthcare Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn    72
Figure 35. North America Healthcare Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    74
Figure 36. North America Healthcare Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn    75
Figure 37. North America Healthcare Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn    76
Figure 38. North America Healthcare Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn    77
Figure 39. North America Healthcare Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn    78
Figure 40. North America Healthcare Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    80
Figure 41. North America Healthcare Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn    81
Figure 42. North America Healthcare Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn    82
Figure 43. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, % of Revenue    84
Figure 44. North America Addressable Market Cap in 2023-2032 by Application, Value ($ mn) and Share (%)    84
Figure 45. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Surgery, 2022-2032, $ mn    85
Figure 46. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Rehabilitation and Behavioral Neurology, 2022-2032, $ mn    86
Figure 47. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Pain Management, 2022-2032, $ mn    87
Figure 48. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Medical Training and Education, 2022-2032, $ mn    88
Figure 49. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Diagnosis, 2022-2032, $ mn    89
Figure 50. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Fitness Management, 2022-2032, $ mn    90
Figure 51. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Pharmacy Management, 2022-2032, $ mn    91
Figure 52. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Virtual Reality Expose Therapy (VRET), 2022-2032, $ mn    92
Figure 53. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Other Applications, 2022-2032, $ mn    93
Figure 54. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by End User, 2022-2032, % of Revenue    95
Figure 55. North America Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%)    95
Figure 56. North America Healthcare Augmented Reality and Virtual Reality Market by End User: Academic Institutes, 2022-2032, $ mn    96
Figure 57. North America Healthcare Augmented Reality and Virtual Reality Market by End User: Hospitals and Clinics, 2022-2032, $ mn    97
Figure 58. North America Healthcare Augmented Reality and Virtual Reality Market by End User: Research and Diagnostics Laboratories, 2022-2032, $ mn    98
Figure 59. North America Healthcare Augmented Reality and Virtual Reality Market by End User: Pharma Companies and Research Centers, 2022-2032, $ mn    99
Figure 60. North America Healthcare Augmented Reality and Virtual Reality Market by End User: Government and Defense Institutions, 2022-2032, $ mn    100
Figure 61. North America Healthcare Augmented Reality and Virtual Reality Market by End User: Other End Users, 2022-2032, $ mn    101
Figure 62. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue    103
Figure 63. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    104
Figure 64. U.S. Healthcare Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    106
Figure 65. Canada Healthcare Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    108
Figure 66. Healthcare Augmented Reality and Virtual Reality Market in Mexico, 2022-2032, $ mn    110
Figure 67. Growth Stage of North America Healthcare Augmented Reality and Virtual Reality Industry over the Forecast Period    112
Selected Key Players:

Alphabet Inc.
Artificial Life, Inc.
CAE Healthcare
EON Reality
Facebook
Foursquare Labs, Inc.
GE Healthcare
Hologic, Inc.
HTC
Immersion Corp
Intuitive Surgical Inc.
Medtronic
Microsoft
Orca Health
Philips Healthcare
Samsung
Siemens Healthcare
Simulab Corp
Sony
TheraSim, Inc.
VirtaMed
Vuzix Corp

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)