Setting

North America Extended Reality (XR) Market 2022-2032 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity

Published: 31 Oct 2023 | Report Code: 10247418 | Pages: 163

North America Extended Reality (XR) Market is projected to grow by 31.7% annually in the forecast period and reach $444.94 billion by 2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, healthcare, and other industrial sectors. Highlighted with 36 tables and 79 figures, this 163-page report “North America Extended Reality (XR) Market 2022-2032 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America Extended Reality (XR) Market and all its sub-segments through extensively detailed classifications.

 

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

 

In-depth qualitative analyses include identification and investigation of the following aspects:
•  Market Structure 
•  Growth Drivers 
•  Restraints and Challenges
•  Emerging Product Trends & Market Opportunities
•  Porter’s Five Forces

 

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America Extended Reality (XR) Market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End User, and Country.

 

Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2022-2032 included in each main section. 
•  Augmented Reality (AR)
      o  Marker-based Augmented Reality (Passive Marker, Active Marker)
      o  Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
      o  Other Technologies
•  Virtual Reality (VR) (Nonimmersive Technology, Semi-Immersive Technology and Fully Immersive Technology)
•  Mixed Reality (MR)

 

Based on Component, the North America market is segmented into the following sub-markets with annual revenue ($ mn) production value ($ bn) for 2022-2032 included in each main section. 
•  Hardware
      o  Sensors
      o  Semiconductor Component
      o  Displays and Projectors
      o  Position Trackers
      o  Cameras
      o  Other Hardware
•  Software
      o  Software Developer Kits
      o  Cloud-based Solutions
•  Service & Content Creation

 

By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  AR Devices
      o  Head-Mounted Display (HMD)
      o  Head-Up Display (HUD)
      o  Smart Glasses
      o  Handheld Devices and Others
•  VR Devices
      o  Head-Mounted Display (HMD)
      o  Gesture-Tracking Device
      o  Projector & Display Wall
•  MR Devices
      o  Wireless Devices
      o  Wired Devices

 

By Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2022-2032 included in each main section. 
•  Gaming & Entertainment
•  Industrial & Manufacturing
•  Aerospace & Defense
•  Healthcare
•  Education
•  Automotive
•  Retail & Marketing
•  Other Verticals

 

By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Consumer
•  Enterprise
      o  Large Enterprises
      o  Small- & Medium-sized Enterprises (SMEs)

 

Geographically, the following national/local markets are fully investigated:
•  U.S.
•  Canada
•  Mexico

 

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Component, and Industry Vertical over the forecast years are also included. The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

 

Selected Key Players: 
Acer Inc.
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
DAQRI
Dell Technologies Inc.
EON Reality, Inc.
Google, LLC
HP Development Co., L.P.
HTC Corporation
Infinity Augmented Reality, Inc.
Intel Corporation
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Meta Company
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Occipital Inc.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Seiko Epson Corporation
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.

 

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Table of Contents:

1 Introduction    9
1.1 Industry Definition and Research Scope    9
1.1.1 Industry Definition    9
1.1.2 Research Scope    10
1.2 Research Methodology    13
1.2.1 Overview of Market Research Methodology    13
1.2.2 Market Assumption    14
1.2.3 Secondary Data    14
1.2.4 Primary Data    14
1.2.5 Data Filtration and Model Design    15
1.2.6 Market Size/Share Estimation    16
1.2.7 Research Limitations    17
1.3 Executive Summary    18
2 Market Overview and Dynamics    21
2.1 Market Size and Forecast    21
2.1.1 Impact of COVID-19 on World Economy    23
2.1.2 Impact of COVID-19 on the Market    26
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery    28
2.2 Major Growth Drivers    32
2.3 Market Restraints and Challenges    37
2.4 Emerging Opportunities and Market Trends    40
2.5 Porter’s Five Forces Analysis    44
3 Segmentation of North America Market by Technology    48
3.1 Market Overview by Technology    48
3.2 Augmented Reality (AR)    52
3.2.1 Marker-based AR    53
3.2.2 Markerless AR    54
3.2.3 Other Technologies    55
3.3 Virtual Reality (VR)    56
3.3.1 Nonimmersive Technology    57
3.3.2 Semi-Immersive Technology    58
3.3.3 Fully Immersive Technology    59
3.4 Mixed Reality (MR)    60
4 Segmentation of North America Market by Component    61
4.1 Market Overview by Component    61
4.2 Hardware    65
4.2.1 Sensors    67
4.2.2 Semiconductor Component    68
4.2.3 Displays and Projectors    69
4.2.4 Position Trackers    70
4.2.5 Cameras    71
4.2.6 Other Hardware    72
4.3 Software    73
4.3.1 Software Developer Kits    74
4.3.2 Cloud-based Solutions    75
4.4 Service & Content Creation    76
5 Segmentation of North America Market by Device Type    77
5.1 Market Overview by Device Type    77
5.2 AR Devices    79
5.2.1 Head-Mounted Display (HMD)    81
5.2.2 Head-Up Display (HUD)    82
5.2.3 Smart Glasses    83
5.2.4 Handheld Devices and Others    84
5.3 VR Devices    85
5.3.1 Head-Mounted Display (HMD)    87
5.3.2 Gesture-Tracking Device    88
5.3.3 Projector & Display Wall    89
5.4 MR Devices    90
5.4.1 Wireless Devices    91
5.4.2 Wired Devices    92
6 Segmentation of North America Market by Industry Vertical    93
6.1 Market Overview by Industry Vertical    93
6.2 Gaming & Entertainment    97
6.3 Industrial & Manufacturing    98
6.4 Aerospace & Defense    99
6.5 Healthcare    100
6.6 Education    101
6.7 Automotive    102
6.8 Retail & Marketing    103
6.9 Other Verticals    104
7 Segmentation of North America Market by End User    105
7.1 Market Overview by End User    105
7.2 Consumer    107
7.3 Enterprise    108
7.3.1 Large Enterprises    109
7.3.2 Small- & Medium-sized Enterprises (SMEs)    110
8 North America Market 2022-2032 by Country    111
8.1 Overview of North America Market    111
8.2 U.S.    114
8.3 Canada    117
8.4 Mexico    119
9 Competitive Landscape    121
9.1 Overview of Key Vendors    121
9.2 New Product Launch, Partnership, Investment, and M&A    124
9.3 Company Profiles    125
Acer Inc.    125
Apple Inc.    127
Atheer, Inc.    128
Blippar Ltd.    129
Catchoom Technologies, S.L.    130
DAQRI    131
Dell Technologies Inc.    132
EON Reality, Inc.    133
Google, LLC    134
HP Development Co., L.P.    135
HTC Corporation    136
Infinity Augmented Reality, Inc.    137
Intel Corporation    138
Intellectsoft LLC    139
Leap Motion, Inc.    140
Lumus Ltd.    141
Magic Leap, Inc    142
Meta Company    143
Microsoft Corp.    144
Niantic Inc.    145
Nintendo Co., Ltd.    146
Occipital Inc.    147
Oculus VR, LLC    148
Optinvent S.A.    149
Popar Co., Ltd.    150
Qualcomm Technologies Inc.    151
Samsung Co., Ltd.    152
Seiko Epson Corporation    153
Sony Corporation    154
Total Immersion    155
Universal mCloud Corp. (NGRAIN)    156
Virtuix    157
Vuzix Corp.    158
Wayray AG    159
Wikitude GmbH    160
Zappar Ltd.    161
Zugara, Inc.    162
RELATED REPORTS    163

 

List of Tables:

Table 1. Snapshot of North America Extended Reality Market in Balanced Perspective, 2022-2032    19
Table 2. World Economic Outlook, 2021-2031    24
Table 3. World Economic Outlook, 2021-2023    25
Table 4. Scenarios for Economic Impact of Ukraine Crisis    29
Table 5. Main Product Trends and Market Opportunities in North America Extended Reality Market    40
Table 6. North America Extended Reality Market by Technology, 2022-2032, $ mn (Demand Value)    48
Table 7. North America Extended Reality Market by Technology, 2022-2032, $ mn (Production Value)    50
Table 8. North America Augmented Reality Market by Technology, 2022-2032, $ mn    52
Table 9. North America Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn    53
Table 10. North America Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn    54
Table 11. North America Virtual Reality Market by Technology, 2022-2032, $ mn    56
Table 12. North America Extended Reality Market by Component, 2022-2032, $ mn (Demand Value)    61
Table 13. North America Extended Reality Market by Component, 2022-2032, $ mn (Production Value)    63
Table 14. North America Extended Reality Market: Hardware by Type, 2022-2032, $ mn    66
Table 15. North America Extended Reality Market: Software by Type, 2022-2032, $ mn    73
Table 16. North America Extended Reality Market by Device Type, 2022-2032, $ mn    77
Table 17. North America Augmented Reality Market by Device, 2022-2032, $ mn    80
Table 18. North America Virtual Reality Market by Device, 2022-2032, $ mn    86
Table 19. North America Mixed Reality (MR) Market by Device, 2022-2032, $ mn    90
Table 20. North America Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Demand Value)    93
Table 21. North America Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Production Value)    95
Table 22. North America Extended Reality Market by End User, 2022-2032, $ mn    105
Table 23. North America Extended Reality Market by End User, 2022-2032, $ mn    108
Table 24. North America Extended Reality Market by Country, 2022-2032, $ mn    112
Table 25. U.S. Extended Reality Market by Technology, 2022-2032, $ mn    116
Table 26. U.S. Extended Reality Market by Component, 2022-2032, $ mn    116
Table 27. U.S. Extended Reality Market by Industry Vertical, 2022-2032, $ mn    116
Table 28. Canada Extended Reality Market by Technology, 2022-2032, $ mn    118
Table 29. Canada Extended Reality Market by Component, 2022-2032, $ mn    118
Table 30. Canada Extended Reality Market by Industry Vertical, 2022-2032, $ mn    118
Table 31. Mexico Extended Reality Market by Technology, 2022-2032, $ mn    120
Table 32. Mexico Extended Reality Market by Component, 2022-2032, $ mn    120
Table 33. Mexico Extended Reality Market by Industry Vertical, 2022-2032, $ mn    120
Table 34. Acer Inc.: Company Snapshot    125
Table 35. Acer Inc.: Business Segmentation    126
Table 36. Acer Inc.: Product Portfolio    126

 

List of Figures:

Figure 1. Research Method Flow Chart    13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation    16
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032    18
Figure 4. North America Extended Reality Market by Demand Value, 2022-2032, $ mn    21
Figure 5. North America Extended Reality Market by Production Value, 2022-2032, $ mn    22
Figure 6. Impact of COVID-19 on Business    26
Figure 7. Primary Drivers and Impact Factors of North America Extended Reality Market    32
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million    35
Figure 9. World Digital Gaming Market, 2022-2032, $ bn    35
Figure 10. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country    36
Figure 11. Primary Restraints and Impact Factors of North America Extended Reality Market    37
Figure 12. Investment Opportunity Analysis    41
Figure 13. Porter’s Five Forces Analysis of North America Extended Reality Market    44
Figure 14. Breakdown of North America Extended Reality Market by Technology, 2022-2032, % of Demand Value    49
Figure 15. North America Addressable Market Cap in 2023-2032 by Technology, Demand Value ($ mn) and Share (%)    49
Figure 16. Breakdown of North America Extended Reality Market by Technology, 2022-2032, % of Production Value    51
Figure 17. North America Addressable Market Cap in 2023-2032 by Technology, Production Value ($ mn) and Share (%)    51
Figure 18. North America Extended Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn    52
Figure 19. North America Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn    53
Figure 20. North America Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn    54
Figure 21. North America Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn    55
Figure 22. North America Extended Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn    56
Figure 23. North America Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn    57
Figure 24. North America Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn    58
Figure 25. North America Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn    59
Figure 26. North America Extended Reality Market by Technology: Mixed Reality (MR), 2022-2032, $ mn    60
Figure 27. Breakdown of North America Extended Reality Market by Component, 2022-2032, % of Demand Value    62
Figure 28. North America Addressable Market Cap in 2023-2032 by Component, Demand Value ($ mn) and Share (%)    62
Figure 29. Breakdown of North America Extended Reality Market by Component, 2022-2032, % of Production Value    64
Figure 30. North America Addressable Market Cap in 2023-2032 by Component, Demand Production Value ($ mn) and Share (%)    64
Figure 31. North America Extended Reality Market by Component: Hardware, 2022-2032, $ mn    65
Figure 32. North America Extended Reality Market by Hardware: Sensors, 2022-2032, $ mn    67
Figure 33. North America Extended Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn    68
Figure 34. North America Extended Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn    69
Figure 35. North America Extended Reality Market by Hardware: Position Trackers, 2022-2032, $ mn    70
Figure 36. North America Extended Reality Market by Hardware: Cameras, 2022-2032, $ mn    71
Figure 37. North America Extended Reality Market by Hardware: Other Hardware, 2022-2032, $ mn    72
Figure 38. North America Extended Reality Market by Component: Software, 2022-2032, $ mn    73
Figure 39. North America Extended Reality Market by Software: Software Developer Kits, 2022-2032, $ mn    74
Figure 40. North America Extended Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn    75
Figure 41. North America Extended Reality Market by Component: Service & Content Creation, 2022-2032, $ mn    76
Figure 42. Breakdown of North America Extended Reality Market by Device Type, 2022-2032, % of Sales Revenue    78
Figure 43. North America Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%)    78
Figure 44. North America Extended Reality Market by Device Type: AR Devices, 2022-2032, $ mn    79
Figure 45. North America Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    81
Figure 46. North America Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn    82
Figure 47. North America Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn    83
Figure 48. North America Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn    84
Figure 49. North America Extended Reality Market by Device Type: VR Devices, 2022-2032, $ mn    85
Figure 50. North America Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    87
Figure 51. North America Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn    88
Figure 52. North America Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn    89
Figure 53. North America Extended Reality Market by Device Type: MR Devices, 2022-2032, $ mn    90
Figure 54. North America Mixed Reality (MR) Market by Device: Wireless Devices, 2022-2032, $ mn    91
Figure 55. North America Mixed Reality (MR) Market by Device: Wired Devices, 2022-2032, $ mn    92
Figure 56. Breakdown of North America Extended Reality Market by Industry Vertical, 2022-2032, % of Demand Value    94
Figure 57. North America Addressable Market Cap in 2023-2032 by Industry Vertical, Demand Value ($ mn) and Share (%)    94
Figure 58. Breakdown of North America Extended Reality Market by Industry Vertical, 2022-2032, % of Production Value    96
Figure 59. North America Addressable Market Cap in 2023-2032 by Industry Vertical, Production Value ($ mn) and Share (%)    96
Figure 60. North America Extended Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn    97
Figure 61. North America Extended Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn    98
Figure 62. North America Extended Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn    99
Figure 63. North America Extended Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn    100
Figure 64. North America Extended Reality Market by Industry Vertical: Education, 2022-2032, $ mn    101
Figure 65. North America Extended Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn    102
Figure 66. North America Extended Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn    103
Figure 67. North America Extended Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn    104
Figure 68. Breakdown of North America Extended Reality Market by End User, 2022-2032, % of Revenue    106
Figure 69. North America Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%)    106
Figure 70. North America Extended Reality Market by End User: Consumer, 2022-2032, $ mn    107
Figure 71. North America Extended Reality Market by End User: Enterprise, 2022-2032, $ mn    108
Figure 72. North America Extended Reality Market by End User: Large Enterprises, 2022-2032, $ mn    109
Figure 73. North America Extended Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn    110
Figure 74. Breakdown of North America Extended Reality Market by Country, 2022 and 2032, % of Revenue    112
Figure 75. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    113
Figure 76. U.S. Extended Reality Market, 2022-2032, $ mn    115
Figure 77. Canada Extended Reality Market, 2022-2032, $ mn    117
Figure 78. Extended Reality Market in Mexico, 2022-2032, $ mn    119
Figure 79. Growth Stage of North America Extended Reality Industry over the Forecast Period    121
Selected Key Players:

Acer Inc.
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
DAQRI
Dell Technologies Inc.
EON Reality, Inc.
Google, LLC
HP Development Co., L.P.
HTC Corporation
Infinity Augmented Reality, Inc.
Intel Corporation
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Meta Company
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Occipital Inc.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Seiko Epson Corporation
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)