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North America Digital Signage Market 2020-2026 by Component, Product, Connectivity, Size, Location, End User, and Country: COVID-19 Impact and Growth Opportunity

Published: 28 Nov 2020 | Report Code: 10247797 | Pages: 137

North America digital signage market is expected to grow by 5.18% annually in the forecast period and reach $10,001.6 million by 2026 owing to increasing adoption of digital signage products in commercial verticals, rapid digitization in emerging countries, proliferation of smart cities, and growing technological advancements. Highlighted with 31 tables and 67 figures, this 137-page report “North America Digital Signage Market 2020-2026 by Component, Product, Connectivity, Size, Location, End User, and Country: COVID-19 Impact and Growth Opportunity” is based on a holistic research of the entire North America digital signage market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2016-2019 and provides forecast from 2020 till 2026 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America digital signage market in every aspect of the classification from perspectives of Component, Product, Connectivity, Size, Location, End User, and Country. Based on Component, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2016-2026 included in each section. Hardware • LCD/LED Display • OLED Display • Media Players • HD Projectors/Projection Screens • Other Hardware Software Service • Installation Services • Maintenance & Support Based on Product, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2016-2026 included in each section. Digital Billboards Digital Menu Boards • Interactive Menu Board • Non-Interactive Menu Board Video Wall Kiosk • Interactive Kiosks • Automated Teller Machine (ATM) • Self-Service Kiosks • Vending Kiosks Digital Signboards Based on Connectivity, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2016-2026 included in each section. • Standalone Digital Signage • Web-based Digital Signage • IPTV-based Digital Signage Based on Size, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2016-2026 included in each section. • Below 40 Inches • 40-50 Inches • 50-60 Inches • Over 60 Inches Based on Location, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2016-2026 included in each section. Indoor Digital Signage • Conference Rooms • Office Entrances • Classrooms • Parks • Other Indoor Locations Outdoor Digital Signage Based on End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2016-2026 included in each section. • Retail Industry • Transportation & Logistics • Hospitality Section • Education Sector • Healthcare Industry • Corporate • Entertainment & Sports • Government • Other End Users Geographically, the following national/local markets are fully investigated: • U.S. • Canada • Mexico For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2016-2026. The breakdown of key national markets by Product, Size, and End User over the forecast years are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in North America digital signage market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players (this may not be a complete list and extra companies can be added upon request): Barco NV Cisco Systems Inc. Goodview Hitachi Ltd iSEMC Koninklijke Philips N.V. LG Display Co. Ltd NEC Display Solutions Ltd Panasonic Corporation Planar Systems Inc. Samsung Electronics Co. Ltd Sharp Corporation Sony Corporation ViewSonic Corporation Volanti Displays (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Table Of Contents

1 Introduction	7
1.1 Industry Definition and Research Scope	7
1.1.1 Industry Definition	7
1.1.2 Research Scope	8
1.2 Research Methodology	11
1.2.1 Overview of Market Research Methodology	11
1.2.2 Market Assumption	12
1.2.3 Secondary Data	12
1.2.4 Primary Data	12
1.2.5 Data Filtration and Model Design	14
1.2.6 Market Size/Share Estimation	15
1.2.7 Research Limitations	16
1.3 Executive Summary	17
2 Market Overview and Dynamics	20
2.1 Market Size and Forecast	20
2.1.1 Impact of COVID-19 on World Economy	25
2.1.2 Impact of COVID-19 on the Market	28
2.2 Major Growth Drivers	30
2.3 Market Restraints and Challenges	33
2.4 Emerging Opportunities and Market Trends	36
2.5 Porter’s Fiver Forces Analysis	40
3 Segmentation of North America Market by Component	44
3.1 Market Overview by Component	44
3.2 Hardware	46
3.2.1 LCD/LED Display	48
3.2.2 OLED Display	49
3.2.3 Media Players	50
3.2.4 HD Projectors/Projection Screens	51
3.2.5 Other Hardware	52
3.3 Software	53
3.4 Service	54
3.4.1 Installation Services	55
3.4.2 Maintenance & Support	56
4 Segmentation of North America Market by Product	57
4.1 Market Overview by Product	57
4.2 Digital Billboards	59
4.3 Digital Menu Boards	60
4.3.1 Interactive Menu Board	62
4.3.2 Non-Interactive Menu Board	63
4.4 Video Wall	64
4.5 Kiosk	65
4.5.1 Interactive Kiosks	66
4.5.2 Automated Teller Machine (ATM)	67
4.5.3 Self-Service Kiosks	68
4.5.4 Vending Kiosks	70
4.6 Digital Signboards	71
5 Segmentation of North America Market by Connectivity	72
5.1 Market Overview by Connectivity	72
5.2 Standalone Digital Signage	74
5.3 Web-based Digital Signage	75
5.4 IPTV-based Digital Signage	76
6 Segmentation of North America Market by Size	77
6.1 Market Overview by Size	77
6.2 Below 40 Inches	79
6.3 40-50 Inches	80
6.4 50-60 Inches	81
6.5 Over 60 Inches	82
7 Segmentation of North America Market by Location	83
7.1 Market Overview by Location	83
7.2 Indoor Digital Signage	85
7.3 Outdoor Digital Signage	87
8 Segmentation of North America Market by End User	88
8.1 Market Overview by End User	88
8.2 Retail Industry	90
8.3 Transportation & Logistics	91
8.4 Hospitality Section	92
8.5 Education Sector	93
8.6 Healthcare Industry	94
8.7 Corporate	95
8.8 Entertainment & Sports	96
8.9 Government	97
8.10 Other End Users	98
9 North America Market 2019-2026 by Country	99
9.1 Overview of North America Market	99
9.2 U.S.	102
9.3 Canada	106
9.4 Mexico	109
10 Competitive Landscape	111
10.1 Overview of Key Vendors	111
10.2 New Product Launch, Partnership, Investment, and M&A	114
10.3 Company Profiles	115
Barco NV	115
Cisco Systems Inc.	117
Goodview	118
Hitachi Ltd	119
iSEMC	120
Koninklijke Philips N.V.	121
LG Display Co. Ltd	122
NEC Display Solutions Ltd	123
Panasonic Corporation	124
Planar Systems Inc.	125
Samsung Electronics Co. Ltd	126
Sharp Corporation	127
Sony Corporation	128
ViewSonic Corporation	129
Volanti Displays	130
11 Investing in North America Market: Risk Assessment and Management	131
11.1 Risk Evaluation of North America Market	131
11.2 Critical Success Factors (CSFs)	134
Related Reports and Products	137
List Of Tables

Table 1.  Snapshot of North America Digital Signage Market, 2019-2026	18
Table 2. Growth Rate of World Real GDP, 2017-2021	26
Table 3.  Main Product Trends and Market Opportunities in North America Digital Signage Market	36
Table 4. North America Digital Signage Market by Component, 2016-2026, $ mn	44
Table 5. North America Digital Signage Market: Hardware by Display Technology, 2016-2026, $ mn	47
Table 6. North America Digital Signage Market: Service by Type, 2016-2026, $ mn	54
Table 7. North America Digital Signage Market by Product, 2016-2026, $ mn	57
Table 8. North America Digital Signage Market: Digital Menu Boards by Type, 2016-2026, $ mn	60
Table 9. North America Digital Signage Market: Kiosk by Type, 2016-2026, $ mn	65
Table 10. North America Digital Signage Market by Connectivity, 2016-2026, $ mn	72
Table 11. North America Digital Signage Market by Size, 2016-2026, $ mn	77
Table 12. North America Digital Signage Market by Location, 2016-2026, $ mn	83
Table 13. North America Digital Signage Market: Indoor Digital Signage by Segment, 2016-2026, $ mn	86
Table 14. North America Digital Signage Market by End User, 2016-2026, $ mn	88
Table 15. North America Digital Signage Market by Country, 2016-2026, $ mn	100
Table 16. U.S. Digital Signage Market by Product, 2016-2026, $ mn	104
Table 17. U.S. Digital Signage Market by Size, 2016-2026, $ mn	104
Table 18. U.S. Digital Signage Market by End User, 2016-2026, $ mn	104
Table 19. Canada Digital Signage Market by Product, 2016-2026, $ mn	107
Table 20. Canada Digital Signage Market by Size, 2016-2026, $ mn	107
Table 21. Canada Digital Signage Market by End User, 2016-2026, $ mn	107
Table 22. Mexico Digital Signage Market by Product, 2016-2026, $ mn	110
Table 23. Mexico Digital Signage Market by Size, 2016-2026, $ mn	110
Table 24. Mexico Digital Signage Market by End User, 2016-2026, $ mn	110
Table 25. Barco NV: Company Snapshot	115
Table 26. Barco NV: Business Segmentation	115
Table 27. Barco NV: Product Portfolio	116
Table 28. Barco NV: Revenue, 2016-2018, $ mn	116
Table 29. Barco NV: Recent Developments	116
Table 30.  Risk Evaluation for Investing in North America Market, 2019-2026	132
Table 31. Critical Success Factors and Key Takeaways	135


List Of Figures

Figure 1. Research Method Flow Chart	11
Figure 2. Breakdown of Primary Research	13
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation	15
Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026	17
Figure 5. North America Digital Signage Market, 2019-2026, $ mn	20
Figure 6. Impact of COVID-19 on Business	28
Figure 7. Primary Drivers and Impact Factors of North America Digital Signage Market	30
Figure 8. Primary Restraints and Impact Factors of North America Digital Signage Market	33
Figure 9. Investment Opportunity Analysis	37
Figure 10. Porter’s Fiver Forces Analysis of North America Digital Signage Market	40
Figure 11. Breakdown of North America Digital Signage Market by Component, 2019-2026, % of Revenue	44
Figure 12. Contribution to North America 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%)	45
Figure 13. North America Digital Signage Market: Hardware, 2016-2026, $ mn	46
Figure 14. North America Digital Signage Market: LCD/LED Display, 2016-2026, $ mn	48
Figure 15. North America Digital Signage Market: OLED Display, 2016-2026, $ mn	49
Figure 16. North America Digital Signage Market: Media Players, 2016-2026, $ mn	50
Figure 17. North America Digital Signage Market: HD Projectors/Projection Screens, 2016-2026, $ mn	51
Figure 18. North America Digital Signage Market: Other Hardware, 2016-2026, $ mn	52
Figure 19. North America Digital Signage Market: Software, 2016-2026, $ mn	53
Figure 20. North America Digital Signage Market: Service, 2016-2026, $ mn	54
Figure 21. North America Digital Signage Market: Installation Services, 2016-2026, $ mn	55
Figure 22. North America Digital Signage Market: Maintenance & Support, 2016-2026, $ mn	56
Figure 23. Breakdown of North America Digital Signage Market by Product, 2019-2026, % of Revenue	57
Figure 24. Contribution to North America 2020-2026 Cumulative Revenue by Product, Value ($ mn) and Share (%)	58
Figure 25. North America Digital Signage Market: Digital Billboards, 2016-2026, $ mn	59
Figure 26. North America Digital Signage Market: Digital Menu Boards, 2016-2026, $ mn	60
Figure 27. North America Digital Signage Market: Interactive Menu Board, 2016-2026, $ mn	62
Figure 28. North America Digital Signage Market: Non-Interactive Menu Board, 2016-2026, $ mn	63
Figure 29. North America Digital Signage Market: Video Wall, 2016-2026, $ mn	64
Figure 30. North America Digital Signage Market: Kiosk, 2016-2026, $ mn	65
Figure 31. North America Digital Signage Market: Interactive Kiosks, 2016-2026, $ mn	66
Figure 32. North America Digital Signage Market: Automated Teller Machine (ATM), 2016-2026, $ mn	67
Figure 33. North America Digital Signage Market: Self-Service Kiosks, 2016-2026, $ mn	68
Figure 34. North America Digital Signage Market: Vending Kiosks, 2016-2026, $ mn	70
Figure 35. North America Digital Signage Market: Digital Signboards, 2016-2026, $ mn	71
Figure 36. Breakdown of North America Digital Signage Market by Connectivity, 2019-2026, % of Revenue	72
Figure 37. Contribution to North America 2020-2026 Cumulative Revenue by Connectivity, Value ($ mn) and Share (%)	73
Figure 38. North America Digital Signage Market: Standalone Digital Signage, 2016-2026, $ mn	74
Figure 39. North America Digital Signage Market: Web-based Digital Signage, 2016-2026, $ mn	75
Figure 40. North America Digital Signage Market: IPTV-based Digital Signage, 2016-2026, $ mn	76
Figure 41. Breakdown of North America Digital Signage Market by Size, 2019-2026, % of Revenue	77
Figure 42. Contribution to North America 2020-2026 Cumulative Revenue by Size, Value ($ mn) and Share (%)	78
Figure 43. North America Digital Signage Market: Below 40 Inches, 2016-2026, $ mn	79
Figure 44. North America Digital Signage Market: 40-50 Inches, 2016-2026, $ mn	80
Figure 45. North America Digital Signage Market: 50-60 Inches, 2016-2026, $ mn	81
Figure 46. North America Digital Signage Market: Over 60 Inches, 2016-2026, $ mn	82
Figure 47. Breakdown of North America Digital Signage Market by Location, 2019-2026, % of Revenue	83
Figure 48. Contribution to North America 2020-2026 Cumulative Revenue by Location, Value ($ mn) and Share (%)	84
Figure 49. North America Digital Signage Market: Indoor Digital Signage, 2016-2026, $ mn	85
Figure 50. North America Digital Signage Market: Outdoor Digital Signage, 2016-2026, $ mn	87
Figure 51. Breakdown of North America Digital Signage Market by End User, 2019-2026, % of Revenue	89
Figure 52. Contribution to North America 2020-2026 Cumulative Revenue by End User, Value ($ mn) and Share (%)	89
Figure 53. North America Digital Signage Market: Retail Industry, 2016-2026, $ mn	90
Figure 54. North America Digital Signage Market: Transportation & Logistics, 2016-2026, $ mn	91
Figure 55. North America Digital Signage Market: Hospitality Section, 2016-2026, $ mn	92
Figure 56. North America Digital Signage Market: Education Sector, 2016-2026, $ mn	93
Figure 57. North America Digital Signage Market: Healthcare Industry, 2016-2026, $ mn	94
Figure 58. North America Digital Signage Market: Corporate, 2016-2026, $ mn	95
Figure 59. North America Digital Signage Market: Entertainment & Sports, 2016-2026, $ mn	96
Figure 60. North America Digital Signage Market: Government, 2016-2026, $ mn	97
Figure 61. North America Digital Signage Market: Other End Users, 2016-2026, $ mn	98
Figure 62. Breakdown of North America Digital Signage Market by Country, 2019 and 2026, % of Revenue	100
Figure 63. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	101
Figure 64. U.S. Digital Signage Market, 2016-2026, $ mn	103
Figure 65. Canada Digital Signage Market, 2016-2026, $ mn	106
Figure 66.  Digital Signage Market in Mexico, 2016-2026, $ mn	109
Figure 67. Growth Stage of North America Digital Signage Industry over the Forecast Period	111

Key Players (this may not be a complete list and extra companies can be added upon request): 
Barco NV
Cisco Systems Inc.	
Goodview	
Hitachi Ltd	
iSEMC	
Koninklijke Philips N.V.	
LG Display Co. Ltd	
NEC Display Solutions Ltd	
Panasonic Corporation	
Planar Systems Inc.	
Samsung Electronics Co. Ltd	
Sharp Corporation	
Sony Corporation	
ViewSonic Corporation	
Volanti Displays