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North America Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy

Published: 30 Jan 2022 | Report Code: 10248364 | Pages: 139

North America digital advertising market is projected to grow by 8.05% annually in the forecast period and reach $333.5 billion by 2031, driven by the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the region. Highlighted with 81 tables and 41 figures, this 139-page report “North America Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire North America digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country. Based on platform, the North America market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Mobile Ad o In-APP o Mobile Web • Desktop Ad • Digital TV and Others Based on ad format, the North America market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Digital Display Ad o Programmatic Transactions o Non-programmatic Transactions • Internet Paid Search • Social Media • Online Video • Others Based on industrial vertical, the North America market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Media and Entertainment • Consumer Goods & Retail Industry • Banking, Financial Service & Insurance • Telecommunication IT Sector • Travel Industry • Healthcare Sector • Manufacturing & Supply Chain • Transportation and Logistics • Energy, Power, and Utilities • Other Industries Geographically, the following national/local markets are fully investigated: • U.S. • Canada For each key country, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of the regional market by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in North America digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Selected Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Table Of Contents:

1 Introduction	7
1.1 Industry Definition and Research Scope	7
1.1.1 Industry Definition	7
1.1.2 Research Scope	8
1.2 Research Methodology	11
1.2.1 Overview of Market Research Methodology	11
1.2.2 Market Assumption	13
1.2.3 Secondary Data	13
1.2.4 Primary Data	13
1.2.5 Data Filtration and Model Design	14
1.2.6 Market Size/Share Estimation	15
1.2.7 Research Limitations	16
1.3 Executive Summary	17
2 Market Overview and Qualitative Analysis	19
2.1 Market Size and Forecast	19
2.1.1 Impact of COVID-19 on World Economy	21
2.1.2 Impact of COVID-19 on the Market	23
2.2 Major Growth Drivers	25
2.3 Market Restraints and Challenges	28
2.4 Emerging Opportunities and Market Trends	31
2.5 Porter’s Fiver Forces Analysis	34
3 Segmentation of North America Market by Platform	38
3.1 Market Overview by Platform	38
3.2 North America Mobile Advertising Market 2018-2031	41
3.3 North America Desktop Advertising Market 2018-2031	45
3.4 North America Market of Digital Advertising via Other Digital Platforms 2018-2031	46
4 Segmentation of North America Market by Ad Format	47
4.1 Market Overview by Ad Format	47
4.2 North America Digital Display Ad Market 2018-2031	50
4.3 North America Internet Paid Search Ad Market 2018-2031	52
4.4 North America Social Media Ad Market 2018-2031	54
4.5 North America Online Video Ad Market 2018-2031	56
4.6 North America Market of Other Digital Ad Formats 2018-2031	58
5 Segmentation of North America Market by Industry Vertical	60
5.1 Market Overview by Industry Vertical	60
5.2 North America Digital Advertising Market for Media and Entertainment 2018-2031	63
5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031	65
5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031	66
5.5 North America Digital Advertising Market for Telecommunication IT Sector 2018-2031	68
5.6 North America Digital Advertising Market for Travel Industry 2018-2031	69
5.7 North America Digital Advertising Market for Healthcare Sector 2018-2031	70
5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2018-2031	71
5.9 North America Digital Advertising Market for Transportation and Logistics 2018-2031	72
5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2018-2031	73
5.11 North America Digital Advertising Market for Other Industries 2018-2031	74
6 North America Market 2018-2031 by Country	76
6.1 Overview of North America Market	76
6.2 U.S. Market	79
6.3 Canadian Market	82
7 Competitive Landscape	84
7.1 Overview of Key Vendors	84
7.2 Company Profiles	88
Alibaba	88
Amazon	90
Apple Inc.	95
Applovin Corporation	99
Baidu	101
Facebook Inc.	104
Google LLC	107
Microsoft Corporation	112
Nokia Corporation	116
Sina Corporation	119
Tencent	121
Twitter	125
Verizon	128
Yahoo! Inc.	131
8 Investing in North America Market: Risk Assessment and Management	133
8.1 Risk Evaluation of North America Market	133
8.2 Critical Success Factors (CSFs)	136
RELATED REPORTS AND PRODUCTS	139


List Of Tables:


Table 1.  Snapshot of North America Digital Advertising Market in Balanced Perspective, 2021-2031	18
Table 2. World Economic Outlook, 2021-2031	22
Table 3.  Main Product Trends and Market Opportunities in North America Digital Advertising Market	31
Table 4. North America Digital Advertising Market by Platform, 2018-2031, $ bn	39
Table 5. North America Mobile Advertising Market by Channel, 2018-2031, $ bn	42
Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue	43
Table 7. North America Digital Advertising Market by Ad Format, 2018-2031, $ bn	48
Table 8. North America Display Digital Ad Market by Purchase Method, 2018-2031, $ bn	51
Table 9. North America Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	61
Table 10. North America Digital Advertising Market by Country, 2018-2031, $ bn	78
Table 11. U.S. Digital Advertising Market by Platform, 2018-2031, $ bn	80
Table 12. U.S. Digital Advertising Market by Ad Format, 2018-2031, $ bn	80
Table 13. U.S. Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	80
Table 14. Digital Ad Revenue of Top Three Vendors in U.S. Market, 2019-2020, $ bn	81
Table 15. Canada Digital Advertising Market by Platform, 2018-2031, $ bn	83
Table 16. Canada Digital Advertising Market by Ad Format, 2018-2031, $ bn	83
Table 17. Canada Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	83
Table 18. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue	86
Table 19. Alibaba: Company Snapshot	88
Table 20. Alibaba: Business Segmentation	88
Table 21. Alibaba: Product Portfolio	89
Table 22. Alibaba: Revenue, 2018-2020, $ mn	89
Table 23. Amazon: Company Snapshot	90
Table 24. Amazon: Business Segmentation	91
Table 25. Amazon: Product Portfolio	93
Table 26. Amazon: Revenue, 2018-2020, $ mn	93
Table 27. Amazon: Recent Developments	94
Table 28. Apple Inc.: Company Snapshot	95
Table 29. Apple Inc.: Business Segmentation	96
Table 30. Apple Inc.: Product Portfolio	97
Table 31. Apple Inc.: Revenue, 2018-2020, $ mn	97
Table 32. Apple Inc.: Recent Developments	98
Table 33. Applovin Corporation: Company Snapshot	99
Table 34. Baidu: Company Snapshot	101
Table 35. Baidu: Business Segmentation	102
Table 36. Baidu: Product Portfolio	102
Table 37. Baidu: Revenue, 2018-2020, $ bn	102
Table 38. Baidu: Recent Developments	103
Table 39. Facebook Inc.: Company Snapshot	104
Table 40. Facebook Inc.: Business Segmentation	105
Table 41. Facebook Inc.: Product Portfolio	105
Table 42. Facebook Inc.: Revenue, 2018-2020, $ bn	106
Table 43. Facebook Inc.: Recent Developments	106
Table 44. Google LLC: Company Snapshot	107
Table 45. Google LLC: Product Portfolio	109
Table 46. Google LLC: Revenue, 2018-2020, $ bn	110
Table 47. Google LLC: Recent Developments	110
Table 48. Microsoft Corporation: Company Snapshot	112
Table 49. Microsoft Corporation: Business Segmentation	113
Table 50. Microsoft Corporation: Product Portfolio	113
Table 51. Microsoft Corporation: Revenue, 2018-2020, $ bn	114
Table 52. Microsoft Corporation: Recent Developments	114
Table 53. Nokia Corporation: Company Snapshot	116
Table 54. Nokia Corporation: Business Segmentation	117
Table 55. Nokia Corporation: Product Portfolio	117
Table 56. Nokia Corporation: Revenue, 2018-2020, $ bn	118
Table 57. Nokia Corporation: Recent Developments	118
Table 58. Sina Corporation: Company Snapshot	119
Table 59. Sina Corporation: Business Segmentation	120
Table 60. Sina Corporation: Product Portfolio	120
Table 61. Sina Corporation: Revenue, 2016-2018, $ bn	120
Table 62. Tencent Holdings Limited: Company Snapshot	121
Table 63. Tencent Holdings Limited: Business Segmentation	122
Table 64. Tencent Holdings Limited: Product Portfolio	123
Table 65. Tencent Holdings Limited: Revenue, 2017-2019, $ bn	123
Table 66. Tencent Holdings Limited: Recent Developments	124
Table 67. Twitter, Inc.: Company Snapshot	125
Table 68. Twitter, Inc.: Business Segmentation	125
Table 69. Twitter, Inc.: Product Portfolio	126
Table 70. Twitter, Inc.: Revenue, 2018-2020, $ bn	126
Table 71. Twitter, Inc.: Recent Developments	127
Table 72. Verizon: Company Snapshot	128
Table 73. Verizon: Business Segmentation	129
Table 74. Verizon: Product Portfolio	129
Table 75. Verizon: Revenue, 2018-2020, $ bn	129
Table 76. Verizon: Recent Developments	130
Table 77. Yahoo! Inc.: Company Snapshot	131
Table 78. Yahoo! Inc.: Product Portfolio	132
Table 79. Yahoo! Inc.: Revenue, 2014-2016, $ bn	132
Table 80.  Risk Evaluation for Investing in North America Market, 2021-2031	134
Table 81. Critical Success Factors and Key Takeaways	137

List Of Figures:


Figure 1. Research Method Flow Chart	11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation	15
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031	17
Figure 4. North America Digital Advertising Market by Revenue, 2018-2031, $ bn	19
Figure 5. Share of Digital Ad in Overall Media Ad in North America Market, 2018-2031, % Revenue	20
Figure 6. Impact of COVID-19 on Business	23
Figure 7. Primary Drivers and Impact Factors of North America Digital Advertising Market	25
Figure 8. Primary Restraints and Impact Factors of North America Digital Advertising Market	28
Figure 9. Porter’s Fiver Forces Analysis of North America Digital Advertising Market	34
Figure 10. Breakdown of North America Digital Advertising Market by Platform, 2021-2031, % of Revenue	39
Figure 11. Contribution to North America 2022-2031 Cumulative Revenue by Platform, Value ($ bn) and Share (%)	40
Figure 12. North America Mobile Advertising Market, 2018-2031, $ bn	42
Figure 13. North America Mobile Internet Users, 2018-2022, billion	43
Figure 14. Comparison of Mobile Web and Mobile In-App	44
Figure 15. North America Desktop Advertising Market, 2018-2031, $ bn	45
Figure 16. North America Market of Digital Advertising via Other Platforms, 2018-2031, $ bn	46
Figure 17. Breakdown of North America Digital Advertising Market by Ad Format, 2021-2031, % of Revenue	48
Figure 18. Contribution to North America 2022-2031 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%)	49
Figure 19. North America Digital Display Ad Market, 2018-2031, $ bn	51
Figure 20. North America Internet Paid Search Advertising Market, 2018-2031, $ bn	53
Figure 21. World Social Media Users, Oct 2021	55
Figure 22. North America Social Media Advertising Market, 2018-2031, $ bn	55
Figure 23. North America Online Video Advertising Market, 2018-2031, $ bn	57
Figure 24. North America Market of Other Digital Ad Formats, 2018-2031, $ bn	59
Figure 25. Breakdown of North America Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue	61
Figure 26. Contribution to North America 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%)	62
Figure 27. North America Digital Advertising Market for Media and Entertainment, 2018-2031, $ bn	64
Figure 28. North America Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ bn	65
Figure 29. North America Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ bn	67
Figure 30. North America Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ bn	68
Figure 31. North America Digital Advertising Market for Travel Industry, 2018-2031, $ bn	69
Figure 32. North America Digital Advertising Market for Healthcare Sector, 2018-2031, $ bn	70
Figure 33. North America Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ bn	71
Figure 34. North America Digital Advertising Market for Transportation and Logistics, 2018-2031, $ bn	72
Figure 35. North America Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ bn	74
Figure 36. North America Digital Advertising Market for Other Industries, 2018-2031, $ bn	74
Figure 37. Breakdown of North America Digital Advertising Market by Country, 2021 and 2031, % of Revenue	77
Figure 38. Contribution to North America 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%)	78
Figure 39. U.S. Digital Advertising Market by Revenue, 2018-2031, $ bn	79
Figure 40. Canada Digital Advertising Market by Revenue, 2018-2031, $ bn	82
Figure 41. Growth Stage of North America Digital Advertising Industry over the Forecast Period	84
Key Players:
 
Alibaba	
Amazon	
Apple Inc.	
Applovin Corporation	
Baidu	
Facebook Inc.	
Google, Inc.	
Microsoft Corporation	
Nokia	
Sina	
Tencent	
Twitter	
Verizon	
Yahoo! Inc.	
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)