Setting

North America Augmented Reality (AR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Marker-based, Markerless, Others), Device (HMD, HUD, Smart Glasses, Handheld), Industry Vertical, End User (Consumer, Enterprise), and Region: Trend Forecast and Growth Opportunity

Published: 31 Oct 2023 | Report Code: 10247410 | Pages: 131

North America Augmented Reality (AR) Market is projected to grow by 35.0% annually in the forecast period and reach $263.91 billion by 2032, driven by the increasing demand for immersive experiences, enhanced customer experience, and the growing use of AR in various business applications. Highlighted with 28 tables and 62 figures, this 131-page report “North America Augmented Reality (AR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Marker-based, Markerless, Others), Device (HMD, HUD, Smart Glasses, Handheld), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America Augmented Reality (AR) Market and all its sub-segments through extensively detailed classifications.

 

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

 

In-depth qualitative analyses include identification and investigation of the following aspects:
•  Market Structure 
•  Growth Drivers 
•  Restraints and Challenges
•  Emerging Product Trends & Market Opportunities
•  Porter’s Five Forces

 

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America Augmented Reality (AR) Market in every aspect of the classification from perspectives of Offering, Technology, Device, Industry Vertical, End User, and Country. 

 

Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Hardware
      o  Sensors
      o  Semiconductor Component
      o  Displays and Projectors
      o  Position Trackers
      o  Cameras
      o  Other Hardware
•  Software
      o  Software Developer Kits
      o  Cloud-based Solutions
•  Services

 

Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Marker-based Augmented Reality
      o  Passive Marker
      o  Active Marker
•  Markerless Augmented Reality
      o  Model-based Tracking
      o  Image-based Processing
•  Other Technologies

 

By Device, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Head-Mounted Display (HMD)
•  Head-Up Display (HUD)
•  Smart Glasses
•  Handheld Devices and Others

 

By Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Gaming & Entertainment
•  Industrial & Manufacturing
•  Aerospace & Defense
•  Healthcare
•  Education
•  Automotive
•  Retail & Marketing
•  Other Verticals

 

By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Consumer
•  Enterprise
      o  Large Enterprises
      o  Small- & Medium-sized Enterprises (SMEs)

 

Geographically, the following national/local markets are fully investigated:
•  U.S.
•  Canada
•  Mexico

 

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Device, and Industry Vertical over the forecast years are also included. The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

 

Selected Key Players: 
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zugara, Inc.

 

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Table of Contents:

1 Introduction    7
1.1 Industry Definition and Research Scope    7
1.1.1 Industry Definition    7
1.1.2 Research Scope    8
1.2 Research Methodology    11
1.2.1 Overview of Market Research Methodology    11
1.2.2 Market Assumption    12
1.2.3 Secondary Data    12
1.2.4 Primary Data    12
1.2.5 Data Filtration and Model Design    13
1.2.6 Market Size/Share Estimation    14
1.2.7 Research Limitations    15
1.3 Executive Summary    16
2 Market Overview and Dynamics    19
2.1 Market Size and Forecast    19
2.1.1 Impact of COVID-19 on World Economy    20
2.1.2 Impact of COVID-19 on the Market    23
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery    25
2.2 Major Growth Drivers    29
2.3 Market Restraints and Challenges    34
2.4 Emerging Opportunities and Market Trends    37
2.5 Porter’s Fiver Forces Analysis    41
3 Segmentation of North America Market by Offering    45
3.1 Market Overview by Offering    45
3.2 Hardware    47
3.2.1 Sensors    49
3.2.2 Semiconductor Component    50
3.2.3 Displays and Projectors    51
3.2.4 Position Trackers    52
3.2.5 Cameras    53
3.2.6 Other Hardware    54
3.3 Software    55
3.3.1 Software Developer Kits    56
3.3.2 Cloud-based Solutions    57
3.4 Services    58
4 Segmentation of North America Market by Technology    59
4.1 Market Overview by Technology    59
4.2 Marker-based AR    61
4.2.1 Passive Marker    63
4.2.2 Active Marker    64
4.3 Markerless AR    65
4.3.1 Model-based Tracking    66
4.3.2 Image-based Processing    67
4.4 Other Technologies    68
5 Segmentation of North America Market by Device    69
5.1 Market Overview by Device    69
5.2 Head-Mounted Display (HMD)    71
5.3 Head-Up Display (HUD)    72
5.4 Smart Glasses    73
5.5 Handheld Devices and Others    74
6 Segmentation of North America Market by Industry Vertical    75
6.1 Market Overview by Industry Vertical    75
6.2 Gaming & Entertainment    77
6.3 Industrial & Manufacturing    78
6.4 Aerospace & Defense    79
6.5 Healthcare    80
6.6 Education    81
6.7 Automotive    82
6.8 Retail & Marketing    83
6.9 Other Verticals    84
7 Segmentation of North America Market by End User    85
7.1 Market Overview by End User    85
7.2 Consumer    87
7.3 Enterprise    88
7.3.1 Large Enterprises    90
7.3.2 Small- & Medium-sized Enterprises (SMEs)    91
8 North America Market 2022-2032 by Country    93
8.1 Overview of North America Market    93
8.2 U.S.    96
8.3 Canada    99
8.4 Mexico    101
9 Competitive Landscape    103
9.1 Overview of Key Vendors    103
9.2 New Product Launch, Partnership, Investment, and M&A    106
9.3 Company Profiles    107
Apple Inc.    107
Atheer, Inc.    109
Blippar Ltd.    110
Catchoom Technologies, S.L.    111
Facebook Inc.    112
Google, LLC    113
HP Development Co., L.P.    114
Intellectsoft LLC    115
Lumus Ltd.    116
Magic Leap, Inc    117
Microsoft Corp.    118
Niantic Inc.    119
Optinvent S.A.    120
Popar Co., Ltd.    121
Qualcomm Technologies Inc.    122
Samsung Co., Ltd.    123
Sony Corporation    124
Total Immersion    125
Universal mCloud Corp. (NGRAIN)    126
Vuzix Corp.    127
Wayray AG    128
Wikitude GmbH    129
Zugara, Inc.    130
RELATED REPORTS    131

 

List of Tables:

Table 1. Snapshot of North America Augmented Reality Market in Balanced Perspective, 2022-2032    17
Table 2. World Economic Outlook, 2021-2031    21
Table 3. World Economic Outlook, 2021-2023    22
Table 4. Scenarios for Economic Impact of Ukraine Crisis    26
Table 5. Main Product Trends and Market Opportunities in North America Augmented Reality Market    37
Table 6. North America Augmented Reality Market by Offering, 2022-2032, $ mn    45
Table 7. North America Augmented Reality Market: Hardware by Type, 2022-2032, $ mn    48
Table 8. North America Augmented Reality Market: Software by Type, 2022-2032, $ mn    55
Table 9. North America Augmented Reality Market by Technology, 2022-2032, $ mn    59
Table 10. North America Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn    61
Table 11. North America Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn    65
Table 12. North America Augmented Reality Market by Device, 2022-2032, $ mn    69
Table 13. North America Augmented Reality Market by Industry Vertical, 2022-2032, $ mn    75
Table 14. North America Augmented Reality Market by End User, 2022-2032, $ mn    85
Table 15. North America Augmented Reality Market: Enterprise by Type, 2022-2032, $ mn    88
Table 16. North America Augmented Reality Market by Country, 2022-2032, $ mn    94
Table 17. U.S. Augmented Reality Market by Technology, 2022-2032, $ mn    98
Table 18. U.S. Augmented Reality Market by Device, 2022-2032, $ mn    98
Table 19. U.S. Augmented Reality Market by Industry Vertical, 2022-2032, $ mn    98
Table 20. Canada Augmented Reality Market by Technology, 2022-2032, $ mn    100
Table 21. Canada Augmented Reality Market by Device, 2022-2032, $ mn    100
Table 22. Canada Augmented Reality Market by Industry Vertical, 2022-2032, $ mn    100
Table 23. Mexico Augmented Reality Market by Technology, 2022-2032, $ mn    102
Table 24. Mexico Augmented Reality Market by Device, 2022-2032, $ mn    102
Table 25. Mexico Augmented Reality Market by Industry Vertical, 2022-2032, $ mn    102
Table 26. Apple Inc.: Company Snapshot    107
Table 27. Apple Inc.: Business Segmentation    108
Table 28. Apple Inc.: Product Portfolio    108

 

List of Figures:

Figure 1. Research Method Flow Chart    11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation    14
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032    16
Figure 4. North America Augmented Reality Market, 2022-2032, $ mn    19
Figure 5. Impact of COVID-19 on Business    23
Figure 6. Primary Drivers and Impact Factors of North America Augmented Reality Market    29
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million    32
Figure 8. World Digital Gaming Market, 2022-2032, $ bn    32
Figure 9. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country    33
Figure 10. Primary Restraints and Impact Factors of North America Augmented Reality Market    34
Figure 11. Investment Opportunity Analysis    38
Figure 12. Porter’s Five Forces Analysis of North America Augmented Reality Market    41
Figure 13. Breakdown of North America Augmented Reality Market by Offering, 2022-2032, % of Revenue    46
Figure 14. North America Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)    46
Figure 15. North America Augmented Reality Market by Offering: Hardware, 2022-2032, $ mn    47
Figure 16. North America Augmented Reality Market by Hardware: Sensors, 2022-2032, $ mn    49
Figure 17. North America Augmented Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn    50
Figure 18. North America Augmented Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn    51
Figure 19. North America Augmented Reality Market by Hardware: Position Trackers, 2022-2032, $ mn    52
Figure 20. North America Augmented Reality Market by Hardware: Cameras, 2022-2032, $ mn    53
Figure 21. North America Augmented Reality Market by Hardware: Other Hardware, 2022-2032, $ mn    54
Figure 22. North America Augmented Reality Market by Offering: Software, 2022-2032, $ mn    55
Figure 23. North America Augmented Reality Market by Software: Software Developer Kits, 2022-2032, $ mn    56
Figure 24. North America Augmented Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn    57
Figure 25. North America Augmented Reality Market by Offering: Services, 2022-2032, $ mn    58
Figure 26. Breakdown of North America Augmented Reality Market by Technology, 2022-2032, % of Sales Revenue    60
Figure 27. North America Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)    60
Figure 28. North America Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn    61
Figure 29. North America Augmented Reality Market by Marker-based AR: Passive Marker, 2022-2032, $ mn    63
Figure 30. North America Augmented Reality Market by Marker-based AR: Active Marker, 2022-2032, $ mn    64
Figure 31. North America Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn    65
Figure 32. North America Augmented Reality Market by Markerless AR: Model-based Tracking, 2022-2032, $ mn    66
Figure 33. North America Augmented Reality Market by Markerless AR: Image-based Processing, 2022-2032, $ mn    67
Figure 34. North America Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn    68
Figure 35. Breakdown of North America Augmented Reality Market by Device, 2022-2032, % of Sales Revenue    70
Figure 36. North America Addressable Market Cap in 2023-2032 by Device, Value ($ mn) and Share (%)    70
Figure 37. North America Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    71
Figure 38. North America Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn    72
Figure 39. North America Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn    73
Figure 40. North America Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn    74
Figure 41. Breakdown of North America Augmented Reality Market by Industry Vertical, 2022-2032, % of Revenue    76
Figure 42. North America Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%)    76
Figure 43. North America Augmented Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn    77
Figure 44. North America Augmented Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn    78
Figure 45. North America Augmented Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn    79
Figure 46. North America Augmented Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn    80
Figure 47. North America Augmented Reality Market by Industry Vertical: Education, 2022-2032, $ mn    81
Figure 48. North America Augmented Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn    82
Figure 49. North America Augmented Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn    83
Figure 50. North America Augmented Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn    84
Figure 51. Breakdown of North America Augmented Reality Market by End User, 2022-2032, % of Revenue    85
Figure 52. North America Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%)    86
Figure 53. North America Augmented Reality Market by End User: Consumer, 2022-2032, $ mn    87
Figure 54. North America Augmented Reality Market by End User: Enterprise, 2022-2032, $ mn    88
Figure 55. North America Augmented Reality Market by Enterprise: Large Enterprises, 2022-2032, $ mn    90
Figure 56. North America Augmented Reality Market by Enterprise: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn    91
Figure 57. Breakdown of North America Augmented Reality Market by Country, 2022 and 2032, % of Revenue    94
Figure 58. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    95
Figure 59. U.S. Augmented Reality Market, 2022-2032, $ mn    97
Figure 60. Canada Augmented Reality Market, 2022-2032, $ mn    99
Figure 61. Augmented Reality Market in Mexico, 2022-2032, $ mn    101
Figure 62. Growth Stage of North America Augmented Reality Industry over the Forecast Period    103
Selected Key Players:

Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zugara, Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)