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North America Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity

Published: 31 Oct 2023 | Report Code: 10247274 | Pages: 142

North America Augmented Reality and Virtual Reality Market is projected to grow by 31.3% annually in the forecast period and reach $359.10 billion by 2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, e-commerce, and healthcare domain. Highlighted with 32 tables and 67 figures, this 142-page report “North America Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America Augmented Reality and Virtual Reality Market and all its sub-segments through extensively detailed classifications.

 

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

 

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure 
• Growth Drivers 
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Five Forces

 

The trend and outlook of the North America market is forecast in an optimistic, balanced, and conservative view by taking into account COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America Augmented Reality and Virtual Reality Market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Industry Vertical, End User, and Country.

 

Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• Augmented Reality (AR)
    o Marker-based Augmented Reality (Passive Marker, Active Marker)
    o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
    o Other Technologies
• Virtual Reality (VR)
    o Nonimmersive Technology
    o Semi-Immersive Technology
    o Fully Immersive Technology

 

Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• Hardware
    o Sensors
    o Semiconductor Component
    o Displays and Projectors
    o Position Trackers
    o Cameras
    o Other Hardware
• Software
    o Software Developer Kits
    o Cloud-based Solutions
• Services

 

By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• AR Devices
    o Head-Mounted Display (HMD)
    o Head-Up Display (HUD)
    o Smart Glasses
    o Handheld Devices and Others
• VR Devices
    o Head-Mounted Display (HMD)
    o Gesture-Tracking Device
    o Projector & Display Wall

 

By Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals

 

By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• Consumer
• Enterprise
    o Large Enterprises
    o Small- & Medium-sized Enterprises (SMEs)

 

Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico

 

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Offering, and Industry Vertical over the forecast years are also included. The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

 

Selected Key Players: 
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
EON Reality, Inc.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.

 

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Table of Contents:

1 Introduction    8
1.1 Industry Definition and Research Scope    8
1.1.1 Industry Definition    8
1.1.2 Research Scope    9
1.2 Research Methodology    12
1.2.1 Overview of Market Research Methodology    12
1.2.2 Market Assumption    13
1.2.3 Secondary Data    13
1.2.4 Primary Data    13
1.2.5 Data Filtration and Model Design    14
1.2.6 Market Size/Share Estimation    15
1.2.7 Research Limitations    16
1.3 Executive Summary    17
2 Market Overview and Dynamics    20
2.1 Market Size and Forecast    20
2.1.1 Impact of COVID-19 on World Economy    21
2.1.2 Impact of COVID-19 on the Market    24
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery    26
2.2 Major Growth Drivers    30
2.3 Market Restraints and Challenges    35
2.4 Emerging Opportunities and Market Trends    38
2.5 Porter’s Fiver Forces Analysis    42
3 Segmentation of North America Market by Technology    46
3.1 Market Overview by Technology    46
3.2 Augmented Reality (AR)    48
3.2.1 Marker-based AR    49
3.2.2 Markerless AR    50
3.3 Virtual Reality (VR)    51
3.3.1 Nonimmersive Technology    52
3.3.2 Semi-Immersive Technology    53
3.3.3 Fully Immersive Technology    54
4 Segmentation of North America Market by Offering    55
4.1 Market Overview by Offering    55
4.2 Hardware    57
4.2.1 Sensors    59
4.2.2 Semiconductor Component    60
4.2.3 Displays and Projectors    61
4.2.4 Position Trackers    62
4.2.5 Cameras    63
4.2.6 Other Hardware    64
4.3 Software    65
4.3.1 Software Developer Kits    66
4.3.2 Cloud-based Solutions    67
4.4 Services    68
5 Segmentation of North America Market by Device Type    69
5.1 Market Overview by Device Type    69
5.2 AR Devices    71
5.2.1 Head-Mounted Display (HMD)    73
5.2.2 Head-Up Display (HUD)    74
5.2.3 Smart Glasses    75
5.2.4 Handheld Devices and Others    76
5.3 VR Devices    77
5.3.1 Head-Mounted Display (HMD)    79
5.3.2 Gesture-Tracking Device    80
5.3.3 Projector & Display Wall    81
6 Segmentation of North America Market by Industry Vertical    82
6.1 Market Overview by Industry Vertical    82
6.2 Gaming & Entertainment    84
6.3 Industrial & Manufacturing    85
6.4 Aerospace & Defense    86
6.5 Healthcare    87
6.6 Education    88
6.7 Automotive    89
6.8 Retail & Marketing    90
6.9 Other Verticals    91
7 Segmentation of North America Market by End User    92
7.1 Market Overview by End User    92
7.2 Consumer    94
7.3 Enterprise    95
7.3.1 Large Enterprises    96
7.3.2 Small- & Medium-sized Enterprises (SMEs)    97
8 North America Market 2022-2032 by Country    98
8.1 Overview of North America Market    98
8.2 U.S.    101
8.3 Canada    104
8.4 Mexico    106
9 Competitive Landscape    108
9.1 Overview of Key Vendors    108
9.2 New Product Launch, Partnership, Investment, and M&A    111
9.3 Company Profiles    112
Apple Inc.    112
Atheer, Inc.    114
Blippar Ltd.    115
Catchoom Technologies, S.L.    116
EON Reality, Inc.    117
Facebook Inc.    118
Google, LLC    119
HP Development Co., L.P.    120
Intellectsoft LLC    121
Leap Motion, Inc.    122
Lumus Ltd.    123
Magic Leap, Inc    124
Microsoft Corp.    125
Niantic Inc.    126
Nintendo Co., Ltd.    127
Oculus VR, LLC    128
Optinvent S.A.    129
Popar Co., Ltd.    130
Qualcomm Technologies Inc.    131
Samsung Co., Ltd.    132
Sony Corporation    133
Total Immersion    134
Universal mCloud Corp. (NGRAIN)    135
Virtuix    136
Vuzix Corp.    137
Wayray AG    138
Wikitude GmbH    139
Zappar Ltd.    140
Zugara, Inc.    141
RELATED REPORTS    142

 

List of Tables:

Table 1. Snapshot of North America Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032    18
Table 2. World Economic Outlook, 2021-2031    22
Table 3. World Economic Outlook, 2021-2023    23
Table 4. Scenarios for Economic Impact of Ukraine Crisis    27
Table 5. Main Product Trends and Market Opportunities in North America Augmented Reality and Virtual Reality Market    38
Table 6. North America Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    46
Table 7. North America Augmented Reality Market by Technology, 2022-2032, $ mn    48
Table 8. North America Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn    49
Table 9. North America Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn    50
Table 10. North America Virtual Reality Market by Technology, 2022-2032, $ mn    51
Table 11. North America Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    55
Table 12. North America Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn    58
Table 13. North America Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn    65
Table 14. North America Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn    69
Table 15. North America Augmented Reality Market by Device, 2022-2032, $ mn    72
Table 16. North America Virtual Reality Market by Device, 2022-2032, $ mn    78
Table 17. North America Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    82
Table 18. North America Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn    92
Table 19. North America Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn    95
Table 20. North America Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn    99
Table 21. U.S. Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    103
Table 22. U.S. Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    103
Table 23. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    103
Table 24. Canada Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    105
Table 25. Canada Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    105
Table 26. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    105
Table 27. Mexico Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    107
Table 28. Mexico Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    107
Table 29. Mexico Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    107
Table 30. Apple Inc.: Company Snapshot    112
Table 31. Apple Inc.: Business Segmentation    113
Table 32. Apple Inc.: Product Portfolio    113

 

List of Figures:

Figure 1. Research Method Flow Chart    12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation    15
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032    17
Figure 4. North America Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    20
Figure 5. Impact of COVID-19 on Business    24
Figure 6. Primary Drivers and Impact Factors of North America Augmented Reality and Virtual Reality Market    30
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million    33
Figure 8. World Digital Gaming Market, 2022-2032, $ bn    33
Figure 9. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country    34
Figure 10. Primary Restraints and Impact Factors of North America Augmented Reality and Virtual Reality Market    35
Figure 11. Investment Opportunity Analysis    39
Figure 12. Porter’s Fiver Forces Analysis of North America Augmented Reality and Virtual Reality Market    42
Figure 13. Breakdown of North America Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue    47
Figure 14. North America Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)    47
Figure 15. North America Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn    48
Figure 16. North America Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn    49
Figure 17. North America Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn    50
Figure 18. North America Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn    51
Figure 19. North America Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn    52
Figure 20. North America Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn    53
Figure 21. North America Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn    54
Figure 22. Breakdown of North America Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue    56
Figure 23. North America Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)    56
Figure 24. North America Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn    57
Figure 25. North America Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn    59
Figure 26. North America Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn    60
Figure 27. North America Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn    61
Figure 28. North America Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn    62
Figure 29. North America Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn    63
Figure 30. North America Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn    64
Figure 31. North America Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn    65
Figure 32. North America Augmented Reality and Virtual Reality Market by Software: Software Developer Kits, 2022-2032, $ mn    66
Figure 33. North America Augmented Reality and Virtual Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn    67
Figure 34. North America Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn    68
Figure 35. Breakdown of North America Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue    70
Figure 36. North America Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%)    70
Figure 37. North America Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn    71
Figure 38. North America Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    73
Figure 39. North America Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn    74
Figure 40. North America Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn    75
Figure 41. North America Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn    76
Figure 42. North America Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn    77
Figure 43. North America Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    79
Figure 44. North America Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn    80
Figure 45. North America Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn    81
Figure 46. Breakdown of North America Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, % of Revenue    83
Figure 47. North America Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%)    83
Figure 48. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn    84
Figure 49. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn    85
Figure 50. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn    86
Figure 51. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn    87
Figure 52. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Education, 2022-2032, $ mn    88
Figure 53. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn    89
Figure 54. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn    90
Figure 55. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn    91
Figure 56. Breakdown of North America Augmented Reality and Virtual Reality Market by End User, 2022-2032, % of Revenue    93
Figure 57. North America Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%)    93
Figure 58. North America Augmented Reality and Virtual Reality Market by End User: Consumer, 2022-2032, $ mn    94
Figure 59. North America Augmented Reality and Virtual Reality Market by End User: Enterprise, 2022-2032, $ mn    95
Figure 60. North America Augmented Reality and Virtual Reality Market by End User: Large Enterprises, 2022-2032, $ mn    96
Figure 61. North America Augmented Reality and Virtual Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn    97
Figure 62. Breakdown of North America Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue    99
Figure 63. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    100
Figure 64. U.S. Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    102
Figure 65. Canada Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    104
Figure 66. Augmented Reality and Virtual Reality Market in Mexico, 2022-2032, $ mn    106
Figure 67. Growth Stage of North America Augmented Reality and Virtual Reality Industry over the Forecast Period    108
Selected Key Players:

Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
EON Reality, Inc.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)