Setting

Global Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Region: Growth Opportunity and Business Strategy

Published: 30 Jan 2022 | Report Code: 10248363 | Pages: 194

Global Digital Advertising Market is projected to reach $1,065.8 billion in 2031 with a 2021-2031 CAGR of 10.34%, driven by the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the world. Highlighted with 135 tables and 76 figures, this 194-page report “Global Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Region: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications.

 

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

 

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure

• Growth Drivers

• Restraints and Challenges

• Emerging Product Trends & Market Opportunities

• Porter’s Five Forces

 

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.

 

Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

• Mobile Ad

  o In-APP

  o Mobile Web

• Desktop Ad

• Digital TV and Others

 

Based on ad format, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

• Digital Display Ad

  o Programmatic Transactions

  o Non-programmatic Transactions

• Internet Paid Search

• Social Media

• Online Video

• Others

 

Based on industrial vertical, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

• Media and Entertainment

• Consumer Goods & Retail Industry

• Banking, Financial Service & Insurance

• Telecommunication IT Sector

• Travel Industry

• Healthcare Sector

• Manufacturing & Supply Chain

• Transportation and Logistics

• Energy, Power, and Utilities

• Other Industries

 

Geographically, the following regions together with the listed national/local markets are fully investigated:

• APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)

• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

• North America (U.S. and Canada)

• Latin America (Brazil, Mexico, Argentina, Rest of Latin America)

• RoW (Saudi Arabia, United Arab Emirates, Egypt)

For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of all regional markets by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

 

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

 

Selected Key Players:

Alibaba

Amazon

Apple Inc.

Applovin Corporation

Baidu

Facebook Inc.

Google, Inc.

Microsoft Corporation

Nokia

Sina

Tencent

Twitter

Verizon

Yahoo! Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Table of Contents:

1 Introduction    9
1.1 Industry Definition and Research Scope    9
1.1.1 Industry Definition    9
1.1.2 Research Scope    10
1.2 Research Methodology    13
1.2.1 Overview of Market Research Methodology    13
1.2.2 Market Assumption    15
1.2.3 Secondary Data    15
1.2.4 Primary Data    15
1.2.5 Data Filtration and Model Design    16
1.2.6 Market Size/Share Estimation    17
1.2.7 Research Limitations    18
1.3 Executive Summary    19
2 Market Overview and Qualitative Analysis    21
2.1 Market Size and Forecast    21
2.1.1 Impact of COVID-19 on World Economy    23
2.1.2 Impact of COVID-19 on the Market    25
2.2 Major Growth Drivers    27
2.3 Market Restraints and Challenges    30
2.4 Emerging Opportunities and Market Trends    33
2.5 Porter’s Fiver Forces Analysis    36
3 Segmentation of Global Market by Platform    40
3.1 Market Overview by Platform    40
3.2 Global Mobile Advertising Market 2018-2031    43
3.3 Global Desktop Advertising Market 2018-2031    47
3.4 Global Market of Digital Advertising via Other Digital Platforms 2018-2031    48
4 Segmentation of Global Market by Ad Format    49
4.1 Market Overview by Ad Format    49
4.2 Global Digital Display Ad Market 2018-2031    52
4.3 Global Internet Paid Search Ad Market 2018-2031    54
4.4 Global Social Media Ad Market 2018-2031    56
4.5 Global Online Video Ad Market 2018-2031    58
4.6 Global Market of Other Digital Ad Formats 2018-2031    60
5 Segmentation of Global Market by Industry Vertical    62
5.1 Market Overview by Industry Vertical    62
5.2 Global Digital Advertising Market for Media and Entertainment 2018-2031    65
5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031    67
5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031    68
5.5 Global Digital Advertising Market for Telecommunication IT Sector 2018-2031    70
5.6 Global Digital Advertising Market for Travel Industry 2018-2031    71
5.7 Global Digital Advertising Market for Healthcare Sector 2018-2031    72
5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2018-2031    73
5.9 Global Digital Advertising Market for Transportation and Logistics 2018-2031    74
5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2018-2031    75
5.11 Global Digital Advertising Market for Other Industries 2018-2031    76
6 Segmentation of Global Market by Region    77
6.1 Geographic Market Overview by Region 2018-2031    77
6.2 North America Market 2018-2031 by Country    81
6.2.1 Overview of North America Market    81
6.2.2 U.S. Market    84
6.2.3 Canadian Market    87
6.3 European Market 2018-2031 by Country    89
6.3.1 Overview of European Market    89
6.3.2 Germany    92
6.3.3 UK    95
6.3.4 France    97
6.3.5 Russia    99
6.3.6 Italy    101
6.3.7 Rest of European Market    103
6.4 Asia-Pacific Market 2018-2031 by Country    104
6.4.1 Overview of Asia-Pacific Market    104
6.4.2 Japan    108
6.4.3 China    110
6.4.4 Indonesia    112
6.4.5 Australia    114
6.4.6 South Korea    116
6.4.7 Rest of APAC Region    118
6.5 Latin America Market 2018-2031 by Country    119
6.5.1 Argentina    122
6.5.2 Brazil    124
6.5.3 Mexico    126
6.5.4 Rest of Latin America Market    128
6.6 Rest of World Market 2018-2031 by Country    129
6.6.1 UAE    132
6.6.2 Saudi Arabia    134
6.6.3 Egypt    136
6.6.4 Other National Markets    138
7 Competitive Landscape    139
7.1 Overview of Key Vendors    139
7.2 Company Profiles    143
Alibaba    143
Amazon    145
Apple Inc.    150
Applovin Corporation    154
Baidu    156
Facebook Inc.    159
Google LLC    162
Microsoft Corporation    167
Nokia Corporation    171
Sina Corporation    174
Tencent    176
Twitter    180
Verizon    183
Yahoo! Inc.    186
8 Investing in Global Market: Risk Assessment and Management    188
8.1 Risk Evaluation of Global Market    188
8.2 Critical Success Factors (CSFs)    191
RELATED REPORTS AND PRODUCTS    194

 

List of Tables:

Table 1. Snapshot of Global Digital Advertising Market in Balanced Perspective, 2021-2031    20
Table 2. World Economic Outlook, 2021-2031    24
Table 3. Main Product Trends and Market Opportunities in Global Digital Advertising Market    33
Table 4. Global Digital Advertising Market by Platform, 2018-2031, $ bn    41
Table 5. Global Mobile Advertising Market by Channel, 2018-2031, $ bn    44
Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue    45
Table 7. Global Digital Advertising Market by Ad Format, 2018-2031, $ bn    50
Table 8. Global Display Digital Ad Market by Purchase Method, 2018-2031, $ bn    53
Table 9. Global Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    63
Table 10. Global Digital Advertising Market by Region, 2018-2031, $ bn    78
Table 11. Leading National Digital Advertising Market by Revenue, 2021 and 2031, $ bn    80
Table 12. North America Digital Advertising Market by Country, 2018-2031, $ bn    83
Table 13. U.S. Digital Advertising Market by Platform, 2018-2031, $ bn    85
Table 14. U.S. Digital Advertising Market by Ad Format, 2018-2031, $ bn    85
Table 15. U.S. Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    85
Table 16. Digital Ad Revenue of Top Three Vendors in U.S. Market, 2019-2020, $ bn    86
Table 17. Canada Digital Advertising Market by Platform, 2018-2031, $ bn    88
Table 18. Canada Digital Advertising Market by Ad Format, 2018-2031, $ bn    88
Table 19. Canada Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    88
Table 20. Europe Digital Advertising Market by Country, 2018-2031, $ bn    91
Table 21. Germany Digital Advertising Market by Platform, 2018-2031, $ bn    93
Table 22. Germany Digital Advertising Market by Ad Format, 2018-2031, $ bn    93
Table 23. Germany Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    93
Table 24. UK Digital Advertising Market by Platform, 2018-2031, $ bn    96
Table 25. UK Digital Advertising Market by Ad Format, 2018-2031, $ bn    96
Table 26. UK Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    96
Table 27. France Digital Advertising Market by Platform, 2018-2031, $ bn    98
Table 28. France Digital Advertising Market by Ad Format, 2018-2031, $ bn    98
Table 29. France Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    98
Table 30. Russia Digital Advertising Market by Platform, 2018-2031, $ bn    100
Table 31. Russia Digital Advertising Market by Ad Format, 2018-2031, $ bn    100
Table 32. Russia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    100
Table 33. Italy Digital Advertising Market by Platform, 2018-2031, $ bn    102
Table 34. Italy Digital Advertising Market by Ad Format, 2018-2031, $ bn    102
Table 35. Italy Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    102
Table 36. APAC Digital Advertising Market by Country, 2018-2031, $ bn    106
Table 37. Japan Digital Advertising Market by Platform, 2018-2031, $ bn    109
Table 38. Japan Digital Advertising Market by Ad Format, 2018-2031, $ bn    109
Table 39. Japan Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    109
Table 40. China Digital Advertising Market by Platform, 2018-2031, $ bn    111
Table 41. China Digital Advertising Market by Ad Format, 2018-2031, $ bn    111
Table 42. China Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    111
Table 43. Indonesia Digital Advertising Market by Platform, 2018-2031, $ bn    113
Table 44. Indonesia Digital Advertising Market by Ad Format, 2018-2031, $ bn    113
Table 45. Indonesia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    113
Table 46. Australia Digital Advertising Market by Platform, 2018-2031, $ bn    115
Table 47. Australia Digital Advertising Market by Ad Format, 2018-2031, $ bn    115
Table 48. Australia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    115
Table 49. South Korea Digital Advertising Market by Platform, 2018-2031, $ bn    117
Table 50. South Korea Digital Advertising Market by Ad Format, 2018-2031, $ bn    117
Table 51. South Korea Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    117
Table 52. Latin America Digital Advertising Market by Country, 2018-2031, $ bn    121
Table 53. Argentina Digital Advertising Market by Platform, 2018-2031, $ bn    123
Table 54. Argentina Digital Advertising Market by Ad Format, 2018-2031, $ bn    123
Table 55. Argentina Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    123
Table 56. Brazil Digital Advertising Market by Platform, 2018-2031, $ bn    125
Table 57. Brazil Digital Advertising Market by Ad Format, 2018-2031, $ bn    125
Table 58. Brazil Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    125
Table 59. Mexico Digital Advertising Market by Platform, 2018-2031, $ bn    127
Table 60. Mexico Digital Advertising Market by Ad Format, 2018-2031, $ bn    127
Table 61. Mexico Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    127
Table 62. RoW Digital Advertising Market by Country, 2018-2031, $ bn    131
Table 63. UAE Digital Advertising Market by Platform, 2018-2031, $ bn    133
Table 64. UAE Digital Advertising Market by Ad Format, 2018-2031, $ bn    133
Table 65. UAE Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    133
Table 66. Saudi Arabia Digital Advertising Market by Platform, 2018-2031, $ bn    135
Table 67. Saudi Arabia Digital Advertising Market by Ad Format, 2018-2031, $ bn    135
Table 68. Saudi Arabia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    135
Table 69. Egypt Digital Advertising Market by Platform, 2018-2031, $ bn    137
Table 70. Egypt Digital Advertising Market by Ad Format, 2018-2031, $ bn    137
Table 71. Egypt Digital Advertising Market by Industry Vertical, 2018-2031, $ bn    137
Table 72. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue    141
Table 73. Alibaba: Company Snapshot    143
Table 74. Alibaba: Business Segmentation    143
Table 75. Alibaba: Product Portfolio    144
Table 76. Alibaba: Revenue, 2018-2020, $ mn    144
Table 77. Amazon: Company Snapshot    145
Table 78. Amazon: Business Segmentation    146
Table 79. Amazon: Product Portfolio    148
Table 80. Amazon: Revenue, 2018-2020, $ mn    148
Table 81. Amazon: Recent Developments    149
Table 82. Apple Inc.: Company Snapshot    150
Table 83. Apple Inc.: Business Segmentation    151
Table 84. Apple Inc.: Product Portfolio    152
Table 85. Apple Inc.: Revenue, 2018-2020, $ mn    152
Table 86. Apple Inc.: Recent Developments    153
Table 87. Applovin Corporation: Company Snapshot    154
Table 88. Baidu: Company Snapshot    156
Table 89. Baidu: Business Segmentation    157
Table 90. Baidu: Product Portfolio    157
Table 91. Baidu: Revenue, 2018-2020, $ bn    157
Table 92. Baidu: Recent Developments    158
Table 93. Facebook Inc.: Company Snapshot    159
Table 94. Facebook Inc.: Business Segmentation    160
Table 95. Facebook Inc.: Product Portfolio    160
Table 96. Facebook Inc.: Revenue, 2018-2020, $ bn    161
Table 97. Facebook Inc.: Recent Developments    161
Table 98. Google LLC: Company Snapshot    162
Table 99. Google LLC: Product Portfolio    164
Table 100. Google LLC: Revenue, 2018-2020, $ bn    165
Table 101. Google LLC: Recent Developments    165
Table 102. Microsoft Corporation: Company Snapshot    167
Table 103. Microsoft Corporation: Business Segmentation    168
Table 104. Microsoft Corporation: Product Portfolio    168
Table 105. Microsoft Corporation: Revenue, 2018-2020, $ bn    169
Table 106. Microsoft Corporation: Recent Developments    169
Table 107. Nokia Corporation: Company Snapshot    171
Table 108. Nokia Corporation: Business Segmentation    172
Table 109. Nokia Corporation: Product Portfolio    172
Table 110. Nokia Corporation: Revenue, 2018-2020, $ bn    173
Table 111. Nokia Corporation: Recent Developments    173
Table 112. Sina Corporation: Company Snapshot    174
Table 113. Sina Corporation: Business Segmentation    175
Table 114. Sina Corporation: Product Portfolio    175
Table 115. Sina Corporation: Revenue, 2016-2018, $ bn    175
Table 116. Tencent Holdings Limited: Company Snapshot    176
Table 117. Tencent Holdings Limited: Business Segmentation    177
Table 118. Tencent Holdings Limited: Product Portfolio    178
Table 119. Tencent Holdings Limited: Revenue, 2017-2019, $ bn    178
Table 120. Tencent Holdings Limited: Recent Developments    179
Table 121. Twitter, Inc.: Company Snapshot    180
Table 122. Twitter, Inc.: Business Segmentation    180
Table 123. Twitter, Inc.: Product Portfolio    181
Table 124. Twitter, Inc.: Revenue, 2018-2020, $ bn    181
Table 125. Twitter, Inc.: Recent Developments    182
Table 126. Verizon: Company Snapshot    183
Table 127. Verizon: Business Segmentation    184
Table 128. Verizon: Product Portfolio    184
Table 129. Verizon: Revenue, 2018-2020, $ bn    184
Table 130. Verizon: Recent Developments    185
Table 131. Yahoo! Inc.: Company Snapshot    186
Table 132. Yahoo! Inc.: Product Portfolio    187
Table 133. Yahoo! Inc.: Revenue, 2014-2016, $ bn    187
Table 134. Risk Evaluation for Investing in Global Market, 2021-2031    189
Table 135. Critical Success Factors and Key Takeaways    192

 

List of Figures:

Figure 1. Research Method Flow Chart    13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation    17
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031    19
Figure 4. Global Digital Advertising Market by Revenue, 2018-2031, $ bn    21
Figure 5. Share of Digital Ad in Overall Media Ad in Global Market, 2018-2031, % Revenue    22
Figure 6. Impact of COVID-19 on Business    25
Figure 7. Primary Drivers and Impact Factors of Global Digital Advertising Market    27
Figure 8. Primary Restraints and Impact Factors of Global Digital Advertising Market    30
Figure 9. Porter’s Fiver Forces Analysis of Global Digital Advertising Market    36
Figure 10. Breakdown of Global Digital Advertising Market by Platform, 2021-2031, % of Revenue    41
Figure 11. Contribution to Global 2022-2031 Cumulative Revenue by Platform, Value ($ bn) and Share (%)    42
Figure 12. Global Mobile Advertising Market, 2018-2031, $ bn    44
Figure 13. Global Mobile Internet Users, 2018-2022, billion    45
Figure 14. Comparison of Mobile Web and Mobile In-App    46
Figure 15. Global Desktop Advertising Market, 2018-2031, $ bn    47
Figure 16. Global Market of Digital Advertising via Other Platforms, 2018-2031, $ bn    48
Figure 17. Breakdown of Global Digital Advertising Market by Ad Format, 2021-2031, % of Revenue    50
Figure 18. Contribution to Global 2022-2031 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%)    51
Figure 19. Global Digital Display Ad Market, 2018-2031, $ bn    53
Figure 20. Global Internet Paid Search Advertising Market, 2018-2031, $ bn    55
Figure 21. World Social Media Users, Oct 2021    57
Figure 22. Global Social Media Advertising Market, 2018-2031, $ bn    57
Figure 23. Global Online Video Advertising Market, 2018-2031, $ bn    59
Figure 24. Global Market of Other Digital Ad Formats, 2018-2031, $ bn    61
Figure 25. Breakdown of Global Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue    63
Figure 26. Contribution to Global 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%)    64
Figure 27. Global Digital Advertising Market for Media and Entertainment, 2018-2031, $ bn    66
Figure 28. Global Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ bn    67
Figure 29. Global Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ bn    69
Figure 30. Global Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ bn    70
Figure 31. Global Digital Advertising Market for Travel Industry, 2018-2031, $ bn    71
Figure 32. Global Digital Advertising Market for Healthcare Sector, 2018-2031, $ bn    72
Figure 33. Global Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ bn    73
Figure 34. Global Digital Advertising Market for Transportation and Logistics, 2018-2031, $ bn    74
Figure 35. Global Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ bn    75
Figure 36. Global Digital Advertising Market for Other Industries, 2018-2031, $ bn    76
Figure 37. Global Market Snapshot by Region    77
Figure 38. Geographic Spread of Worldwide Digital Advertising Market, 2021-2031, % of Revenue    78
Figure 39. Contribution to Global 2022-2031 Cumulative Revenue by Region, Value ($ bn) and Share (%)    79
Figure 40. North American Digital Advertising Market, 2018-2031, $ bn    82
Figure 41. Breakdown of North America Digital Advertising Market by Country, 2021 and 2031, % of Revenue    82
Figure 42. Contribution to North America 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%)    83
Figure 43. U.S. Digital Advertising Market by Revenue, 2018-2031, $ bn    84
Figure 44. Canada Digital Advertising Market by Revenue, 2018-2031, $ bn    87
Figure 45. European Digital Advertising Market by Revenue, 2018-2031, $ bn    90
Figure 46. Breakdown of European Digital Advertising Market by Country, 2021 and 2031, % of Revenue    90
Figure 47. Contribution to Europe 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%)    91
Figure 48. Digital Advertising Market in Germany by Revenue, 2018-2031, $ bn    92
Figure 49. Digital Advertising Market in UK by Revenue, 2018-2031, $ bn    95
Figure 50. Digital Advertising Market in France by Revenue, 2018-2031, $ bn    97
Figure 51. Digital Advertising Market in Russia by Revenue, 2018-2031, $ bn    99
Figure 52. Digital Advertising Market in Italy by Revenue, 2018-2031, $ bn    101
Figure 53. Digital Advertising Market in Rest of Europe by Revenue, 2018-2031, $ bn    103
Figure 54. Asia-Pacific Digital Advertising Market by Revenue, 2018-2031, $ bn    105
Figure 55. Breakdown of APAC Digital Advertising Market by Country, 2021 and 2031, % of Revenue    105
Figure 56. Contribution to APAC 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%)    107
Figure 57. Digital Advertising Market in Japan by Revenue, 2018-2031, $ bn    108
Figure 58. Digital Advertising Market in China by Revenue, 2018-2031, $ bn    110
Figure 59. Digital Advertising Market in Indonesia by Revenue, 2018-2031, $ bn    112
Figure 60. Digital Advertising Market in Australia by Revenue, 2018-2031, $ bn    114
Figure 61. Digital Advertising Market in South Korea by Revenue, 2018-2031, $ bn    116
Figure 62. Digital Advertising Market in Rest of APAC by Revenue, 2018-2031, $ bn    118
Figure 63. Latin America Digital Advertising Market by Revenue, 2018-2031, $ bn    120
Figure 64. Breakdown of Latin America Digital Advertising Market by Country, 2021 and 2031, % of Revenue    120
Figure 65. Contribution to Latin America 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%)    121
Figure 66. Digital Advertising Market in Argentina by Revenue, 2018-2031, $ bn    122
Figure 67. Digital Advertising Market in Brazil by Revenue, 2018-2031, $ bn    124
Figure 68. Digital Advertising Market in Mexico by Revenue, 2018-2031, $ bn    126
Figure 69. Digital Advertising Market in Rest of Latin America by Revenue, 2018-2031, $ bn    128
Figure 70. Digital Advertising Market in Rest of the World (RoW) by Revenue, 2018-2031, $ bn    130
Figure 71. Breakdown of RoW Digital Advertising Market by Country, 2021 and 2031, % of Revenue    130
Figure 72. Contribution to RoW 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%)    131
Figure 73. Digital Advertising Market in UAE by Revenue, 2018-2031, $ bn    132
Figure 74. Digital Advertising Market in Saudi Arabia by Revenue, 2018-2031, $ bn    134
Figure 75. Digital Advertising Market in Egypt by Revenue, 2018-2031, $ bn    136
Figure 76. Growth Stage of Global Digital Advertising Industry over the Forecast Period    139
Key Players:
 
Alibaba 
Amazon 
Apple Inc. 
Applovin Corporation 
Baidu 
Facebook Inc. 
Google, Inc. 
Microsoft Corporation 
Nokia 
Sina 
Tencent 
Twitter 
Verizon 
Yahoo! Inc. 
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)