Published: 31 Oct 2023 | Report Code: 10247413 | Pages: 197
Global Automotive Augmented Reality and Virtual Reality Market will reach $47.79 billion by 2032, growing by 30.4% annually over 2022-2032, driven by the rising adoption of advanced technologies in the automotive industry, the growing advancement in connected vehicles and immersive technologies, and the cost-effective benefits associated with the use of AR & VR. Highlighted with 92 tables and 101 figures, this 197-page report “Global Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Global Automotive Augmented Reality and Virtual Reality Market and all its sub-segments through extensively detailed classifications.
Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Five Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Global Automotive Augmented Reality and Virtual Reality Market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, Vehicle Type, Driving Autonomy, and Region.
Based on Technology, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker, Active Marker)
o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
o Other Technologies
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive Technology
o Fully Immersive Technology
Based on Offering, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Imaging Solutions
o Enterprise Solutions
o Content Platforms
o Other Software
• Services
o Cloud Services
o System Integration
o Consulting
o Other Services
By Device Type, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
By Application, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Manufacturing & Supply
• Research & Development
• Marketing & Sales
• Aftermarket Service
• Support Functions & Training
• Other Applications
By Vehicle Type, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Passenger Vehicles
• Commercial Vehicles
By Driving Autonomy, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Conventional Driving
• Autonomous & Semi-autonomous Driving
Geographically, the following regions together with the listed national/local markets are fully investigated:
• North America (U.S., Canada, and Mexico)
• Europe (Germany, UK, France, Spain, Italy, Netherlands, Rest of Europe; Rest of Europe is further segmented into Russia, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (UAE, Saudi Arabia, South Africa, and Rest of MEA)
For each region and country, detailed analysis and data of annual revenue ($ mn) are available for 2022-2032. The breakdown of all regional markets by country and the breakdown of each national market by Technology, Application, and Vehicle Type over the forecast years are also included. The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
AutoVRse
Continental AG
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC Corporation
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft Corporation
Nippon Seiki
NVIDIA
Panasonic
Robert Bosch GmbH
Unity Technologies ApS
Visteon Corporation
Volkswagen AG
WayRay AG
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
Table of Contents: 1 Introduction 13 1.1 Industry Definition and Research Scope 13 1.1.1 Industry Definition 13 1.1.2 Research Scope 14 1.2 Research Methodology 17 1.2.1 Overview of Market Research Methodology 17 1.2.2 Market Assumption 18 1.2.3 Secondary Data 18 1.2.4 Primary Data 18 1.2.5 Data Filtration and Model Design 19 1.2.6 Market Size/Share Estimation 20 1.2.7 Research Limitations 21 1.3 Executive Summary 22 2 Market Overview and Dynamics 25 2.1 Market Size and Forecast 25 2.1.1 Impact of COVID-19 on World Economy 26 2.1.2 Impact of COVID-19 on the Market 29 2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 31 2.2 Major Growth Drivers 35 2.3 Market Restraints and Challenges 39 2.4 Emerging Opportunities and Market Trends 42 2.5 Porter’s Fiver Forces Analysis 46 3 Segmentation of Global Market by Technology 50 3.1 Market Overview by Technology 50 3.2 Augmented Reality (AR) 52 3.2.1 Marker-based AR 53 3.2.2 Markerless AR 54 3.2.3 Other Technologies 55 3.3 Virtual Reality (VR) 56 3.3.1 Nonimmersive Technology 57 3.3.2 Semi-Immersive Technology 58 3.3.3 Fully Immersive Technology 59 4 Segmentation of Global Market by Offering 60 4.1 Market Overview by Offering 60 4.2 Hardware 62 4.2.1 Sensors 64 4.2.2 Semiconductor Component 65 4.2.3 Displays and Projectors 66 4.2.4 Position Trackers 67 4.2.5 Cameras 68 4.2.6 Other Hardware 69 4.3 Software 70 4.4 Services 72 5 Segmentation of Global Market by Device Type 74 5.1 Market Overview by Device Type 74 5.2 AR Devices 76 5.2.1 Head-Mounted Display (HMD) 78 5.2.2 Head-Up Display (HUD) 79 5.2.3 Smart Glasses 80 5.2.4 Handheld Devices and Others 81 5.3 VR Devices 82 5.3.1 Head-Mounted Display (HMD) 84 5.3.2 Gesture-Tracking Device 85 5.3.3 Projector & Display Wall 86 6 Segmentation of Global Market by Application 87 6.1 Market Overview by Application 87 6.2 Manufacturing & Supply 89 6.3 Research & Development 90 6.4 Marketing & Sales 91 6.5 Aftermarket Service 92 6.6 Support Functions & Training 93 6.7 Other Applications 94 7 Segmentation of Global Market by Vehicle Type 95 7.1 Market Overview by Vehicle Type 95 7.2 Passenger Vehicles 97 7.3 Commercial Vehicles 98 8 Segmentation of Global Market by Driving Autonomy 99 8.1 Market Overview by Driving Autonomy 99 8.2 Conventional Driving 101 8.3 Autonomous & Semi-autonomous Driving 102 9 Segmentation of Global Market by Region 103 9.1 Geographic Market Overview 2022-2032 103 9.2 North America Market 2022-2032 by Country 107 9.2.1 Overview of North America Market 107 9.2.2 U.S. 111 9.2.3 Canada 114 9.2.4 Mexico 116 9.3 European Market 2022-2032 by Country 118 9.3.1 Overview of European Market 118 9.3.2 Germany 122 9.3.3 U.K. 124 9.3.4 France 126 9.3.5 Spain 128 9.3.6 Italy 130 9.3.7 Netherlands 132 9.3.8 Rest of European Market 134 9.4 Asia-Pacific Market 2022-2032 by Country 136 9.4.1 Overview of Asia-Pacific Market 136 9.4.2 Japan 140 9.4.3 China 143 9.4.4 Australia 145 9.4.5 India 147 9.4.6 South Korea 149 9.4.7 Rest of APAC Region 151 9.5 South America Market 2022-2032 by Country 153 9.5.1 Argentina 156 9.5.2 Brazil 158 9.5.3 Chile 160 9.5.4 Rest of South America Market 162 9.6 MEA Market 2022-2032 by Country 163 9.6.1 UAE 166 9.6.2 Saudi Arabia 168 9.6.3 South Africa 170 9.6.4 Other National Markets 172 10 Competitive Landscape 173 10.1 Overview of Key Vendors 173 10.2 New Product Launch, Partnership, Investment, and M&A 176 10.3 Company Profiles 177 AutoVRse 177 Continental AG 179 DENSO 180 Garmin 181 General Motors (GM) 182 HARMAN International 183 HTC Corporation 184 Hyundai Motor Company 185 Jaguar 186 Mercedes-Benz 187 Microsoft Corporation 188 Nippon Seiki 189 NVIDIA 190 Panasonic 191 Robert Bosch GmbH 192 Unity Technologies ApS 193 Visteon Corporation 194 Volkswagen AG 195 WayRay AG 196 RELATED REPORTS 197
List of Tables: Table 1. Snapshot of Global Automotive Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032 23 Table 2. World Economic Outlook, 2021-2031 27 Table 3. World Economic Outlook, 2021-2023 28 Table 4. Scenarios for Economic Impact of Ukraine Crisis 32 Table 5. Main Product Trends and Market Opportunities in Global Automotive Augmented Reality and Virtual Reality Market 42 Table 6. Global Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 50 Table 7. Global Automotive Augmented Reality Market by Technology, 2022-2032, $ mn 52 Table 8. Global Automotive Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 53 Table 9. Global Automotive Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 54 Table 10. Global Automotive Virtual Reality Market by Technology, 2022-2032, $ mn 56 Table 11. Global Automotive Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 60 Table 12. Global Automotive Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn 63 Table 13. Global Automotive Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn 71 Table 14. Global Automotive Augmented Reality and Virtual Reality Market: Service by Type, 2022-2032, $ mn 73 Table 15. Global Automotive Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn 74 Table 16. Global Automotive Augmented Reality Market by Device, 2022-2032, $ mn 77 Table 17. Global Automotive Virtual Reality Market by Device, 2022-2032, $ mn 83 Table 18. Global Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 87 Table 19. Global Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 95 Table 20. Global Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy, 2022-2032, $ mn 99 Table 21. Global Automotive Augmented Reality and Virtual Reality Market by Region, 2022-2032, $ mn 104 Table 22. Leading National Automotive Augmented Reality and Virtual Reality Market, 2022 and 2032, $ mn 106 Table 23. North America Automotive Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 109 Table 24. U.S. Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 113 Table 25. U.S. Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 113 Table 26. U.S. Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 113 Table 27. Canada Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 115 Table 28. Canada Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 115 Table 29. Canada Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 115 Table 30. Mexico Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 117 Table 31. Mexico Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 117 Table 32. Mexico Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 117 Table 33. Europe Automotive Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 121 Table 34. Germany Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 123 Table 35. Germany Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 123 Table 36. Germany Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 123 Table 37. U.K. Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 125 Table 38. U.K. Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 125 Table 39. U.K. Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 125 Table 40. France Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 127 Table 41. France Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 127 Table 42. France Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 127 Table 43. Spain Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 129 Table 44. Spain Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 129 Table 45. Spain Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 129 Table 46. Italy Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 131 Table 47. Italy Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 131 Table 48. Italy Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 131 Table 49. Netherlands Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 133 Table 50. Netherlands Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 133 Table 51. Netherlands Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 133 Table 52. Automotive Augmented Reality and Virtual Reality Market in Rest of Europe by Country, 2022-2032, $ mn 135 Table 53. APAC Automotive Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 138 Table 54. Japan Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 142 Table 55. Japan Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 142 Table 56. Japan Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 142 Table 57. China Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 144 Table 58. China Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 144 Table 59. China Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 144 Table 60. Australia Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 146 Table 61. Australia Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 146 Table 62. Australia Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 146 Table 63. India Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 148 Table 64. India Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 148 Table 65. India Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 148 Table 66. South Korea Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 150 Table 67. South Korea Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 150 Table 68. South Korea Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 150 Table 69. Automotive Augmented Reality and Virtual Reality Market in Rest of APAC by Country/Region, 2022-2032, $ mn 152 Table 70. South America Automotive Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 155 Table 71. Argentina Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 157 Table 72. Argentina Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 157 Table 73. Argentina Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 157 Table 74. Brazil Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 159 Table 75. Brazil Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 159 Table 76. Brazil Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 159 Table 77. Chile Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 161 Table 78. Chile Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 161 Table 79. Chile Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 161 Table 80. MEA Automotive Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 165 Table 81. UAE Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 167 Table 82. UAE Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 167 Table 83. UAE Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 167 Table 84. Saudi Arabia Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 169 Table 85. Saudi Arabia Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 169 Table 86. Saudi Arabia Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 169 Table 87. South Africa Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 171 Table 88. South Africa Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 171 Table 89. South Africa Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 171 Table 90. AutoVRse: Company Snapshot 177 Table 91. AutoVRse: Business Segmentation 178 Table 92. AutoVRse: Product Portfolio 178
List of Figures: Figure 1. Research Method Flow Chart 17 Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 20 Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 22 Figure 4. Global Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 25 Figure 5. Impact of COVID-19 on Business 29 Figure 6. Primary Drivers and Impact Factors of Global Automotive Augmented Reality and Virtual Reality Market 35 Figure 7. World Autonomous Vehicle (AV) Market 2020-2030, Sales Revenue ($ bn) and Volume (million units) 38 Figure 8. World Installed Car Base by Connectivity, 2019-2030, million units 38 Figure 9. Primary Restraints and Impact Factors of Global Automotive Augmented Reality and Virtual Reality Market 39 Figure 10. Investment Opportunity Analysis 43 Figure 11. Porter’s Five Forces Analysis of Global Automotive Augmented Reality and Virtual Reality Market 46 Figure 12. Breakdown of Global Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue 51 Figure 13. Global Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%) 51 Figure 14. Global Automotive Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn 52 Figure 15. Global Automotive Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn 53 Figure 16. Global Automotive Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn 54 Figure 17. Global Automotive Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn 55 Figure 18. Global Automotive Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn 56 Figure 19. Global Automotive Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn 57 Figure 20. Global Automotive Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn 58 Figure 21. Global Automotive Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn 59 Figure 22. Breakdown of Global Automotive Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue 61 Figure 23. Global Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%) 61 Figure 24. Global Automotive Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn 62 Figure 25. Global Automotive Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn 64 Figure 26. Global Automotive Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 65 Figure 27. Global Automotive Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 66 Figure 28. Global Automotive Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn 67 Figure 29. Global Automotive Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn 68 Figure 30. Global Automotive Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 69 Figure 31. Global Automotive Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn 70 Figure 32. Global Automotive Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn 72 Figure 33. Breakdown of Global Automotive Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue 75 Figure 34. Global Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%) 75 Figure 35. Global Automotive Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn 76 Figure 36. Global Automotive Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 78 Figure 37. Global Automotive Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn 79 Figure 38. Global Automotive Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn 80 Figure 39. Global Automotive Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn 81 Figure 40. Global Automotive Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn 82 Figure 41. Global Automotive Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 84 Figure 42. Global Automotive Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn 85 Figure 43. Global Automotive Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn 86 Figure 44. Breakdown of Global Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, % of Revenue 88 Figure 45. Global Addressable Market Cap in 2023-2032 by Application, Value ($ mn) and Share (%) 88 Figure 46. Global Automotive Augmented Reality and Virtual Reality Market by Application: Manufacturing & Supply, 2022-2032, $ mn 89 Figure 47. Global Automotive Augmented Reality and Virtual Reality Market by Application: Research & Development, 2022-2032, $ mn 90 Figure 48. Global Automotive Augmented Reality and Virtual Reality Market by Application: Marketing & Sales, 2022-2032, $ mn 91 Figure 49. Global Automotive Augmented Reality and Virtual Reality Market by Application: Aftermarket Service, 2022-2032, $ mn 92 Figure 50. Global Automotive Augmented Reality and Virtual Reality Market by Application: Support Functions & Training, 2022-2032, $ mn 93 Figure 51. Global Automotive Augmented Reality and Virtual Reality Market by Application: Other Applications, 2022-2032, $ mn 94 Figure 52. Breakdown of Global Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, % of Revenue 96 Figure 53. Global Addressable Market Cap in 2023-2032 by Vehicle Type, Value ($ mn) and Share (%) 96 Figure 54. Global Automotive Augmented Reality and Virtual Reality Market by Vehicle Type: Passenger Vehicles, 2022-2032, $ mn 97 Figure 55. Global Automotive Augmented Reality and Virtual Reality Market by Vehicle Type: Commercial Vehicles, 2022-2032, $ mn 98 Figure 56. Breakdown of Global Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy, 2022-2032, % of Revenue 100 Figure 57. Global Addressable Market Cap in 2023-2032 by Driving Autonomy, Value ($ mn) and Share (%) 100 Figure 58. Global Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy: Conventional Driving, 2022-2032, $ mn 101 Figure 59. Global Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy: Autonomous & Semi-autonomous Driving, 2022-2032, $ mn 102 Figure 60. Global Market Snapshot by Region 103 Figure 61. Geographic Spread of Worldwide Automotive Augmented Reality and Virtual Reality Market, 2022-2032, % of Sales Revenue 104 Figure 62. Global Addressable Market Cap in 2023-2032 by Region, Value ($ mn) and Share (%) 105 Figure 63. North American Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 108 Figure 64. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 109 Figure 65. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 110 Figure 66. U.S. Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 112 Figure 67. Canada Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 114 Figure 68. Automotive Augmented Reality and Virtual Reality Market in Mexico, 2022-2032, $ mn 116 Figure 69. European Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 119 Figure 70. Breakdown of European Automotive Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 120 Figure 71. Contribution to Europe 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 121 Figure 72. Automotive Augmented Reality and Virtual Reality Market in Germany, 2022-2032, $ mn 122 Figure 73. Automotive Augmented Reality and Virtual Reality Market in U.K., 2022-2032, $ mn 124 Figure 74. Automotive Augmented Reality and Virtual Reality Market in France, 2022-2032, $ mn 126 Figure 75. Automotive Augmented Reality and Virtual Reality Market in Spain, 2022-2032, $ mn 128 Figure 76. Automotive Augmented Reality and Virtual Reality Market in Italy, 2022-2032, $ mn 130 Figure 77. Automotive Augmented Reality and Virtual Reality Market in Netherlands, 2022-2032, $ mn 132 Figure 78. Automotive Augmented Reality and Virtual Reality Market in Rest of Europe, 2022-2032, $ mn 134 Figure 79. Asia-Pacific Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 137 Figure 80. Breakdown of APAC Automotive Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 137 Figure 81. Contribution to APAC 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 139 Figure 82. Automotive Augmented Reality and Virtual Reality Market in Japan, 2022-2032, $ mn 141 Figure 83. Automotive Augmented Reality and Virtual Reality Market in China, 2022-2032, $ mn 143 Figure 84. Automotive Augmented Reality and Virtual Reality Market in Australia, 2022-2032, $ mn 145 Figure 85. Automotive Augmented Reality and Virtual Reality Market in India, 2022-2032, $ mn 147 Figure 86. Automotive Augmented Reality and Virtual Reality Market in South Korea, 2022-2032, $ mn 149 Figure 87. Automotive Augmented Reality and Virtual Reality Market in Rest of APAC, 2022-2032, $ mn 151 Figure 88. South America Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 154 Figure 89. Breakdown of South America Automotive Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 154 Figure 90. Contribution to South America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 155 Figure 91. Automotive Augmented Reality and Virtual Reality Market in Argentina, 2022-2032, $ mn 156 Figure 92. Automotive Augmented Reality and Virtual Reality Market in Brazil, 2022-2032, $ mn 158 Figure 93. Automotive Augmented Reality and Virtual Reality Market in Chile, 2022-2032, $ mn 160 Figure 94. Automotive Augmented Reality and Virtual Reality Market in Rest of South America, 2022-2032, $ mn 162 Figure 95. Automotive Augmented Reality and Virtual Reality Market in Middle East and Africa (MEA), 2022-2032, $ mn 164 Figure 96. Breakdown of MEA Automotive Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 164 Figure 97. Contribution to MEA 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 165 Figure 98. Automotive Augmented Reality and Virtual Reality Market in UAE, 2022-2032, $ mn 166 Figure 99. Automotive Augmented Reality and Virtual Reality Market in Saudi Arabia, 2022-2032, $ mn 168 Figure 100. Automotive Augmented Reality and Virtual Reality Market in South Africa, 2022-2032, $ mn 170 Figure 101. Growth Stage of Global Automotive Augmented Reality and Virtual Reality Industry over the Forecast Period 173
Selected Key Players: AutoVRse Continental AG DENSO Garmin General Motors (GM) HARMAN International HTC Corporation Hyundai Motor Company Jaguar Mercedes-Benz Microsoft Corporation Nippon Seiki NVIDIA Panasonic Robert Bosch GmbH Unity Technologies ApS Visteon Corporation Volkswagen AG WayRay AG (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)