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Global Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Region: Trend Forecast and Growth Opportunity

Published: 31 Oct 2023 | Report Code: 10247273 | Pages: 206

Global Augmented Reality and Virtual Reality Market will reach $1.18 trillion ($1,185.93 billion) by 2032, growing by 32.5% annually over 2022-2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, e-commerce, and healthcare domain. Highlighted with 91 tables and 103 figures, this 206-page report “Global Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Region: Trend Forecast and Growth Opportunity” is based on comprehensive research of the entire Global Augmented Reality and Virtual Reality Market and all its sub-segments through extensively detailed classifications.

 

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides a forecast from 2023 to 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

 

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure 
• Growth Drivers 
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Five Forces

 

The trend and outlook of global market are forecast in an optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Global Augmented Reality and Virtual Reality Market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Industry Vertical, End User, and Region.

 

Based on Technology, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• Augmented Reality (AR)
    o Marker-based Augmented Reality (Passive Marker, Active Marker)
    o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
    o Other Technologies
• Virtual Reality (VR)
    o Nonimmersive Technology
    o Semi-Immersive Technology
    o Fully Immersive Technology

 

Based on Offering, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• Hardware
    o Sensors
    o Semiconductor Component
    o Displays and Projectors
    o Position Trackers
    o Cameras
    o Other Hardware
• Software
    o Software Developer Kits
    o Cloud-based Solutions
• Services

 

By Device Type, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• AR Devices
    o Head-Mounted Display (HMD)
    o Head-Up Display (HUD)
    o Smart Glasses
    o Handheld Devices and Others
• VR Devices
    o Head-Mounted Display (HMD)
    o Gesture-Tracking Device
    o Projector & Display Wall

 

By Industry Vertical, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals

 

By End User, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• Consumer
• Enterprise
    o Large Enterprises
    o Small- & Medium-sized Enterprises (SMEs)

 

Geographically, the following regions together with the listed national/local markets are fully investigated:
• North America (U.S., Canada, and Mexico)
• Europe (Germany, UK, France, Spain, Italy, Netherlands, Rest of Europe; Rest of Europe is further segmented into Russia, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (UAE, Saudi Arabia, South Africa, and Rest of MEA)

 

For each region and country, detailed analysis and data of annual revenue ($ mn) are available for 2022-2032. The breakdown of all regional markets by country and the breakdown of each national market by Technology, Offering, and Industry Vertical over the forecast years are also included. The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

 

Selected Key Players: 
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
EON Reality, Inc.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.

 

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Table of Contents:

1 Introduction    12
1.1 Industry Definition and Research Scope    12
1.1.1 Industry Definition    12
1.1.2 Research Scope    13
1.2 Research Methodology    16
1.2.1 Overview of Market Research Methodology    16
1.2.2 Market Assumption    17
1.2.3 Secondary Data    17
1.2.4 Primary Data    17
1.2.5 Data Filtration and Model Design    18
1.2.6 Market Size/Share Estimation    19
1.2.7 Research Limitations    20
1.3 Executive Summary    21
2 Market Overview and Dynamics    24
2.1 Market Size and Forecast    24
2.1.1 Impact of COVID-19 on World Economy    25
2.1.2 Impact of COVID-19 on the Market    28
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery    30
2.2 Major Growth Drivers    34
2.3 Market Restraints and Challenges    39
2.4 Emerging Opportunities and Market Trends    42
2.5 Porter’s Fiver Forces Analysis    46
3 Segmentation of Global Market by Technology    50
3.1 Market Overview by Technology    50
3.2 Augmented Reality (AR)    52
3.2.1 Marker-based AR    53
3.2.2 Markerless AR    54
3.3 Virtual Reality (VR)    55
3.3.1 Nonimmersive Technology    56
3.3.2 Semi-Immersive Technology    57
3.3.3 Fully Immersive Technology    58
4 Segmentation of Global Market by Offering    59
4.1 Market Overview by Offering    59
4.2 Hardware    61
4.2.1 Sensors    63
4.2.2 Semiconductor Component    64
4.2.3 Displays and Projectors    65
4.2.4 Position Trackers    66
4.2.5 Cameras    67
4.2.6 Other Hardware    68
4.3 Software    69
4.3.1 Software Developer Kits    70
4.3.2 Cloud-based Solutions    71
4.4 Services    72
5 Segmentation of Global Market by Device Type    73
5.1 Market Overview by Device Type    73
5.2 AR Devices    75
5.2.1 Head-Mounted Display (HMD)    77
5.2.2 Head-Up Display (HUD)    78
5.2.3 Smart Glasses    79
5.2.4 Handheld Devices and Others    80
5.3 VR Devices    81
5.3.1 Head-Mounted Display (HMD)    83
5.3.2 Gesture-Tracking Device    84
5.3.3 Projector & Display Wall    85
6 Segmentation of Global Market by Industry Vertical    86
6.1 Market Overview by Industry Vertical    86
6.2 Gaming & Entertainment    88
6.3 Industrial & Manufacturing    89
6.4 Aerospace & Defense    90
6.5 Healthcare    91
6.6 Education    92
6.7 Automotive    93
6.8 Retail & Marketing    94
6.9 Other Verticals    95
7 Segmentation of Global Market by End User    96
7.1 Market Overview by End User    96
7.2 Consumer    98
7.3 Enterprise    99
7.3.1 Large Enterprises    100
7.3.2 Small- & Medium-sized Enterprises (SMEs)    101
8 Segmentation of Global Market by Region    102
8.1 Geographic Market Overview 2022-2032    102
8.2 North America Market 2022-2032 by Country    106
8.2.1 Overview of North America Market    106
8.2.2 U.S.    110
8.2.3 Canada    113
8.2.4 Mexico    115
8.3 European Market 2022-2032 by Country    117
8.3.1 Overview of European Market    117
8.3.2 Germany    121
8.3.3 U.K.    123
8.3.4 France    125
8.3.5 Spain    127
8.3.6 Italy    129
8.3.7 Netherlands    131
8.3.8 Rest of European Market    133
8.4 Asia-Pacific Market 2022-2032 by Country    135
8.4.1 Overview of Asia-Pacific Market    135
8.4.2 Japan    139
8.4.3 China    142
8.4.4 Australia    144
8.4.5 India    146
8.4.6 South Korea    148
8.4.7 Rest of APAC Region    150
8.5 South America Market 2022-2032 by Country    152
8.5.1 Argentina    155
8.5.2 Brazil    157
8.5.3 Chile    159
8.5.4 Rest of South America Market    161
8.6 MEA Market 2022-2032 by Country    162
8.6.1 UAE    165
8.6.2 Saudi Arabia    167
8.6.3 South Africa    169
8.6.4 Other National Markets    171
9 Competitive Landscape    172
9.1 Overview of Key Vendors    172
9.2 New Product Launch, Partnership, Investment, and M&A    175
9.3 Company Profiles    176
Apple Inc.    176
Atheer, Inc.    178
Blippar Ltd.    179
Catchoom Technologies, S.L.    180
EON Reality, Inc.    181
Facebook Inc.    182
Google, LLC    183
HP Development Co., L.P.    184
Intellectsoft LLC    185
Leap Motion, Inc.    186
Lumus Ltd.    187
Magic Leap, Inc    188
Microsoft Corp.    189
Niantic Inc.    190
Nintendo Co., Ltd.    191
Oculus VR, LLC    192
Optinvent S.A.    193
Popar Co., Ltd.    194
Qualcomm Technologies Inc.    195
Samsung Co., Ltd.    196
Sony Corporation    197
Total Immersion    198
Universal mCloud Corp. (NGRAIN)    199
Virtuix    200
Vuzix Corp.    201
Wayray AG    202
Wikitude GmbH    203
Zappar Ltd.    204
Zugara, Inc.    205
RELATED REPORTS    206

 

List of Tables:

Table 1. Snapshot of Global Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032    22
Table 2. World Economic Outlook, 2021-2031    26
Table 3. World Economic Outlook, 2021-2023    27
Table 4. Scenarios for Economic Impact of Ukraine Crisis    31
Table 5. Main Product Trends and Market Opportunities in Global Augmented Reality and Virtual Reality Market    42
Table 6. Global Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    50
Table 7. Global Augmented Reality Market by Technology, 2022-2032, $ mn    52
Table 8. Global Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn    53
Table 9. Global Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn    54
Table 10. Global Virtual Reality Market by Technology, 2022-2032, $ mn    55
Table 11. Global Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    59
Table 12. Global Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn    62
Table 13. Global Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn    69
Table 14. Global Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn    73
Table 15. Global Augmented Reality Market by Device, 2022-2032, $ mn    76
Table 16. Global Virtual Reality Market by Device, 2022-2032, $ mn    82
Table 17. Global Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    86
Table 18. Global Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn    96
Table 19. Global Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn    99
Table 20. Global Augmented Reality and Virtual Reality Market by Region, 2022-2032, $ mn    103
Table 21.  Leading National Augmented Reality and Virtual Reality Market, 2022 and 2032, $ mn    105
Table 22. North America Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn    108
Table 23. U.S. Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    112
Table 24. U.S. Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    112
Table 25. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    112
Table 26. Canada Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    114
Table 27. Canada Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    114
Table 28. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    114
Table 29. Mexico Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    116
Table 30. Mexico Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    116
Table 31. Mexico Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    116
Table 32. Europe Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn    120
Table 33. Germany Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    122
Table 34. Germany Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    122
Table 35. Germany Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    122
Table 36. U.K. Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    124
Table 37. U.K. Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    124
Table 38. U.K. Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    124
Table 39. France Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    126
Table 40. France Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    126
Table 41. France Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    126
Table 42. Spain Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    128
Table 43. Spain Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    128
Table 44. Spain Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    128
Table 45. Italy Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    130
Table 46. Italy Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    130
Table 47. Italy Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    130
Table 48. Netherlands Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    132
Table 49. Netherlands Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    132
Table 50. Netherlands Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    132
Table 51. Augmented Reality and Virtual Reality Market in Rest of Europe by Country, 2022-2032, $ mn    134
Table 52. APAC Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn    137
Table 53. Japan Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    141
Table 54. Japan Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    141
Table 55. Japan Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    141
Table 56. China Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    143
Table 57. China Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    143
Table 58. China Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    143
Table 59. Australia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    145
Table 60. Australia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    145
Table 61. Australia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    145
Table 62. India Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    147
Table 63. India Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    147
Table 64. India Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    147
Table 65. South Korea Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    149
Table 66. South Korea Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    149
Table 67. South Korea Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    149
Table 68. Augmented Reality and Virtual Reality Market in Rest of APAC by Country/Region, 2022-2032, $ mn    151
Table 69. South America Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn    154
Table 70. Argentina Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    156
Table 71. Argentina Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    156
Table 72. Argentina Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    156
Table 73. Brazil Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    158
Table 74. Brazil Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    158
Table 75. Brazil Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    158
Table 76. Chile Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    160
Table 77. Chile Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    160
Table 78. Chile Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    160
Table 79. MEA Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn    164
Table 80. UAE Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    166
Table 81. UAE Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    166
Table 82. UAE Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    166
Table 83. Saudi Arabia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    168
Table 84. Saudi Arabia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    168
Table 85. Saudi Arabia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    168
Table 86. South Africa Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    170
Table 87. South Africa Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    170
Table 88. South Africa Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    170
Table 89. Apple Inc.: Company Snapshot    176
Table 90. Apple Inc.: Business Segmentation    177
Table 91. Apple Inc.: Product Portfolio    177

 

List of Figures:

Figure 1. Research Method Flow Chart    16
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation    19
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032    21
Figure 4. Global Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    24
Figure 5. Impact of COVID-19 on Business    28
Figure 6. Primary Drivers and Impact Factors of Global Augmented Reality and Virtual Reality Market    34
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million    37
Figure 8. World Digital Gaming Market, 2022-2032, $ bn    37
Figure 9. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country    38
Figure 10. Primary Restraints and Impact Factors of Global Augmented Reality and Virtual Reality Market    39
Figure 11. Investment Opportunity Analysis    43
Figure 12. Porter’s Fiver Forces Analysis of Global Augmented Reality and Virtual Reality Market    46
Figure 13. Breakdown of Global Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue    51
Figure 14. Global Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)    51
Figure 15. Global Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn    52
Figure 16. Global Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn    53
Figure 17. Global Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn    54
Figure 18. Global Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn    55
Figure 19. Global Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn    56
Figure 20. Global Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn    57
Figure 21. Global Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn    58
Figure 22. Breakdown of Global Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue    60
Figure 23. Global Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)    60
Figure 24. Global Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn    61
Figure 25. Global Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn    63
Figure 26. Global Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn    64
Figure 27. Global Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn    65
Figure 28. Global Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn    66
Figure 29. Global Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn    67
Figure 30. Global Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn    68
Figure 31. Global Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn    69
Figure 32. Global Augmented Reality and Virtual Reality Market by Software: Software Developer Kits, 2022-2032, $ mn    70
Figure 33. Global Augmented Reality and Virtual Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn    71
Figure 34. Global Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn    72
Figure 35. Breakdown of Global Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue    74
Figure 36. Global Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%)    74
Figure 37. Global Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn    75
Figure 38. Global Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    77
Figure 39. Global Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn    78
Figure 40. Global Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn    79
Figure 41. Global Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn    80
Figure 42. Global Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn    81
Figure 43. Global Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    83
Figure 44. Global Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn    84
Figure 45. Global Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn    85
Figure 46. Breakdown of Global Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, % of Revenue    87
Figure 47. Global Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%)    87
Figure 48. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn    88
Figure 49. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn    89
Figure 50. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn    90
Figure 51. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn    91
Figure 52. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Education, 2022-2032, $ mn    92
Figure 53. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn    93
Figure 54. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn    94
Figure 55. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn    95
Figure 56. Breakdown of Global Augmented Reality and Virtual Reality Market by End User, 2022-2032, % of Revenue    97
Figure 57. Global Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%)    97
Figure 58. Global Augmented Reality and Virtual Reality Market by End User: Consumer, 2022-2032, $ mn    98
Figure 59. Global Augmented Reality and Virtual Reality Market by End User: Enterprise, 2022-2032, $ mn    99
Figure 60. Global Augmented Reality and Virtual Reality Market by End User: Large Enterprises, 2022-2032, $ mn    100
Figure 61. Global Augmented Reality and Virtual Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn    101
Figure 62. Global Market Snapshot by Region    102
Figure 63. Geographic Spread of Worldwide Augmented Reality and Virtual Reality Market, 2022-2032, % of Sales Revenue    103
Figure 64. Global Addressable Market Cap in 2023-2032 by Region, Value ($ mn) and Share (%)    104
Figure 65. North American Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    107
Figure 66. Breakdown of North America Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue    108
Figure 67. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    109
Figure 68. U.S. Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    111
Figure 69. Canada Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    113
Figure 70. Augmented Reality and Virtual Reality Market in Mexico, 2022-2032, $ mn    115
Figure 71. European Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    118
Figure 72. Breakdown of European Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue    119
Figure 73. Contribution to Europe 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    120
Figure 74. Augmented Reality and Virtual Reality Market in Germany, 2022-2032, $ mn    121
Figure 75. Augmented Reality and Virtual Reality Market in U.K., 2022-2032, $ mn    123
Figure 76. Augmented Reality and Virtual Reality Market in France, 2022-2032, $ mn    125
Figure 77. Augmented Reality and Virtual Reality Market in Spain, 2022-2032, $ mn    127
Figure 78. Augmented Reality and Virtual Reality Market in Italy, 2022-2032, $ mn    129
Figure 79. Augmented Reality and Virtual Reality Market in Netherlands, 2022-2032, $ mn    131
Figure 80. Augmented Reality and Virtual Reality Market in Rest of Europe, 2022-2032, $ mn    133
Figure 81. Asia-Pacific Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    136
Figure 82. Breakdown of APAC Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue    136
Figure 83. Contribution to APAC 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    138
Figure 84. Augmented Reality and Virtual Reality Market in Japan, 2022-2032, $ mn    140
Figure 85. Augmented Reality and Virtual Reality Market in China, 2022-2032, $ mn    142
Figure 86. Augmented Reality and Virtual Reality Market in Australia, 2022-2032, $ mn    144
Figure 87. Augmented Reality and Virtual Reality Market in India, 2022-2032, $ mn    146
Figure 88. Augmented Reality and Virtual Reality Market in South Korea, 2022-2032, $ mn    148
Figure 89. Augmented Reality and Virtual Reality Market in Rest of APAC, 2022-2032, $ mn    150
Figure 90. South America Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    153
Figure 91. Breakdown of South America Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue    153
Figure 92. Contribution to South America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    154
Figure 93. Augmented Reality and Virtual Reality Market in Argentina, 2022-2032, $ mn    155
Figure 94. Augmented Reality and Virtual Reality Market in Brazil, 2022-2032, $ mn    157
Figure 95. Augmented Reality and Virtual Reality Market in Chile, 2022-2032, $ mn    159
Figure 96. Augmented Reality and Virtual Reality Market in Rest of South America, 2022-2032, $ mn    161
Figure 97. Augmented Reality and Virtual Reality Market in Middle East and Africa (MEA), 2022-2032, $ mn    163
Figure 98. Breakdown of MEA Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue    163
Figure 99. Contribution to MEA 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    164
Figure 100. Augmented Reality and Virtual Reality Market in UAE, 2022-2032, $ mn    165
Figure 101. Augmented Reality and Virtual Reality Market in Saudi Arabia, 2022-2032, $ mn    167
Figure 102. Augmented Reality and Virtual Reality Market in South Africa, 2022-2032, $ mn    169
Figure 103. Growth Stage of Global Augmented Reality and Virtual Reality Industry over the Forecast Period    172
Selected Key Players:

Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
EON Reality, Inc.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)