Setting

Europe Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Country 2020-2026: Trend Forecast and Growth Opportunity

Published: 28 May 2020 | Report Code: 10247495 | Pages: 123

Europe mobile augmented reality market reached $2.79 billion in 2019 and will grow by 49.1% over 2020-2026 owing to the rising need for mobile immersive experience in the region. Highlighted with 39 tables and 50 figures, this 123-page report “Europe Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe mobile augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Europe mobile augmented reality market in every aspect of the classification from perspectives of Technology, Component, Mobile Device, Industry Vertical, End-user, and Country. Based on technology, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Marker-based MAR • Passive Marker • Active Marker Markerless MAR • Model-based Tracking • Image-based Processing Based on component, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Hardware • Sensors • Semiconductor Component • Displays • 3D Cameras • Others Software • Consumer (personal users in billions and consumer MAR apps in $ bn are also provided in year wise base) • Enterprise Based on mobile device, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Smartphones • Tablets • Personal Digital Assistants (PDAs) and Handheld Game Consoles • Smart Glasses and Wearables Based on industry vertical, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Gaming • Entertainment & Media • Aerospace & Defense • Healthcare • Education & E-learning • Manufacturing • Retail & E-commerce • Other Verticals Based on end user, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Consumer Enterprise • Large Enterprises • Small- & Medium-sized Enterprises Geographically, the following national/local markets are fully investigated: • Germany • UK • France • Spain • Italy • Russia • Rest of Europe (further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania) For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Technology, Mobile Device, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Europe mobile augmented reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players (this may not be a complete list and extra companies can be added upon request): Apple Inc. Atheer, Inc. Augmented Pixels Aurasma Blippar Ltd. Catchoom Technologies, S.L. Cinoptics DAQRI LLC Google, LLC HTC Infinity Augmented Reality Laster Technologies Lumus Ltd. Meta Microsoft Corp. Optinvent S.A. Qualcomm Technologies Inc. Rockwell Collins Samsung Co Ltd. Sieko Epson Technical Illusions Total Immersion Universal mCloud Corp. (NGRAIN) Vuzix Corp. WeAR Studio Wikitude GmbH Zappar (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) 

Table Of Contents

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.2 Major Growth Drivers 20
2.3 Market Restraints and Challenges 23
2.4 Emerging Opportunities and Market Trends 26
2.5 Porter’s Fiver Forces Analysis 29
3 Segmentation of Europe Market by Technology 33
3.1 Market Overview by Technology 33
3.2 Marker-based Mobile Augmented Reality 35
3.3 Markerless Mobile Augmented Reality 37
4 Segmentation of Europe Market by Component 39
4.1 Market Overview by Component 39
4.2 Hardware 41
4.3 Software 43
4.3.1 Consumer MAR App Market 44
5 Segmentation of Europe Market by Mobile Device 46
5.1 Market Overview by Mobile Device 46
5.2 Smartphones 48
5.3 Tablets 49
5.4 Personal Digital Assistants (PDAs) and Handheld Game Consoles 50
5.5 Smart Glasses and Wearables 51
6 Segmentation of Europe Market by Industry Vertical 52
6.1 Market Overview by Industry Vertical 52
6.2 Gaming 54
6.3 Entertainment & Media 55
6.4 Aerospace & Defense 56
6.5 Healthcare 57
6.6 Education & E-learning 58
6.7 Manufacturing 59
6.8 Retail & E-commerce 60
6.9 Other Verticals 61
7 Segmentation of Europe Market by End User 62
7.1 Market Overview by End User 62
7.2 Consumer 64
7.3 Enterprise 66
8 European Market 2019-2026 by Country 67
8.1 Overview of European Market 67
8.2 UK 70
8.3 France 73
8.4 Germany 75
8.5 Spain 77
8.6 Italy 79
8.7 Russia 81
8.8 Rest of European Market 83
9 Competitive Landscape 85
9.1 Overview of Key Vendors 85
9.2 New Product Launch, Partnership, Investment, and M&A 88
9.3 Company Profiles 89
Apple Inc. 89
Atheer, Inc. 91
Augmented Pixels 92
Aurasma 93
Blippar Ltd. 94
Catchoom Technologies, S.L. 95
Cinoptics 96
DAQRI LLC 97
Google, LLC 98
HTC 99
Infinity Augmented Reality 100
Laster Technologies 101
Lumus Ltd. 102
Meta 103
Microsoft Corp. 104
Optinvent S.A. 105
Qualcomm Technologies Inc. 106
Rockwell Collins 107
Samsung Co Ltd. 108
Sieko Epson 109
Technical Illusions 110
Total Immersion 111
Universal mCloud Corp. (NGRAIN) 112
Vuzix Corp. 113
WeAR Studio 114
Wikitude GmbH 115
Zappar 116
10 Investing in Europe Market: Risk Assessment and Management 117
10.1 Risk Evaluation of Europe Market 117
10.2 Critical Success Factors (CSFs) 120
Related Reports and Products 123

List Of Tables

Table 1.  Snapshot of Europe Mobile Augmented Reality Market, 2019-2026 18
Table 2.  Main Product Trends and Market Opportunities in Europe Mobile Augmented Reality Market 26
Table 3. Europe Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 33
Table 4. Europe Mobile Augmented Reality Market: Marker-based AR by Type, 2015-2026, $ bn 36
Table 5. Europe Mobile Augmented Reality Market: Markerless AR by Type, 2015-2026, $ bn 38
Table 6. Europe Mobile Augmented Reality Market by Component, 2015-2026, $ bn 39
Table 7. Europe Mobile Augmented Reality Market: Hardware by Type, 2015-2026, $ bn 42
Table 8. Europe Mobile Augmented Reality Market: Software by End User, 2015-2026, $ bn 43
Table 9. Europe Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 46
Table 10. Europe Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 52
Table 11. Europe Mobile Augmented Reality Market by End User, 2015-2026, $ bn 62
Table 12. Europe Mobile Augmented Reality Market: Enterprise by Size, 2015-2026, $ bn 66
Table 13. Europe Mobile Augmented Reality Market by Country, 2015-2026, $ bn 69
Table 14. UK Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 72
Table 15. UK Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 72
Table 16. UK Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 72
Table 17. France Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 74
Table 18. France Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 74
Table 19. France Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 74
Table 20. Germany Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 76
Table 21. Germany Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 76
Table 22. Germany Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 76
Table 23. Spain Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 78
Table 24. Spain Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 78
Table 25. Spain Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 78
Table 26. Italy Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 80
Table 27. Italy Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 80
Table 28. Italy Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 80
Table 29. Russia Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 82
Table 30. Russia Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 82
Table 31. Russia Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 82
Table 32. Mobile Augmented Reality Market in Rest of Europe by Country, 2019-2026, $ bn 84
Table 33. Apple Inc.: Company Snapshot 89
Table 34. Apple Inc.: Business Segmentation 89
Table 35. Apple Inc.: Product Portfolio 90
Table 36. Apple Inc.: Revenue, 2016-2018, $ bn 90
Table 37. Apple Inc.: Recent Developments 90
Table 38.  Risk Evaluation for Investing in Europe Market, 2019-2026 118
Table 39. Critical Success Factors and Key Takeaways 121

List Of Figures

Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 13
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 4. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 17
Figure 5. Europe Mobile Augmented Reality Market, 2015-2026, $ bn 19
Figure 6. Primary Drivers and Impact Factors of Europe Mobile Augmented Reality Market 20
Figure 7. Primary Restraints and Impact Factors of Europe Mobile Augmented Reality Market 23
Figure 8. Porter’s Fiver Forces Analysis of Europe Mobile Augmented Reality Market 29
Figure 9. Breakdown of Europe Mobile Augmented Reality Market by Technology, 2019-2026, % of Revenue 33
Figure 10. Contribution to Europe 2020-2026 Cumulative Revenue by Technology, Value ($ bn) and Share (%) 34
Figure 11. Europe Mobile Augmented Reality Market: Marker-based Mobile Augmented Reality, 2015-2026, $ bn 36
Figure 12. Europe Mobile Augmented Reality Market: Markerless Mobile Augmented Reality, 2015-2026, $ bn 38
Figure 13. Breakdown of Europe Mobile Augmented Reality Market by Component, 2019-2026, % of Revenue 39
Figure 14. Contribution to Europe 2020-2026 Cumulative Revenue by Component, Value ($ bn) and Share (%) 40
Figure 15. Europe Mobile Augmented Reality Market: Hardware, 2015-2026, $ bn 41
Figure 16. Europe Mobile Augmented Reality Market: Software, 2015-2026, $ bn 43
Figure 17. Europe Mobile Augmented Reality Market: Total Consumer MAR App Revenue, 2015-2026, $ bn 44
Figure 18. Europe Mobile Augmented Reality Market: Average Revenue per App (ARPA), 2015-2026, USD 45
Figure 19. Europe Mobile Augmented Reality Market: Number of Sold Consumer MAR Apps, 2015-2026, million 45
Figure 20. Breakdown of Europe Mobile Augmented Reality Market by Mobile Device, 2019-2026, % of Revenue 46
Figure 21. Contribution to Europe 2020-2026 Cumulative Revenue by Mobile Device, Value ($ bn) and Share (%) 47
Figure 22. Europe Mobile Augmented Reality Market: Smartphones, 2015-2026, $ bn 48
Figure 23. Europe Mobile Augmented Reality Market: Tablets, 2015-2026, $ bn 49
Figure 24. Europe Mobile Augmented Reality Market: Personal Digital Assistants (PDAs) and Handheld Game Consoles, 2015-2026, $ bn 50
Figure 25. Europe Mobile Augmented Reality Market: Smart Glasses and Wearables, 2015-2026, $ bn 51
Figure 26. Breakdown of Europe Mobile Augmented Reality Market by Industry Vertical, 2019-2026, % of Revenue 52
Figure 27. Contribution to Europe 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 53
Figure 28. Europe Mobile Augmented Reality Market: Gaming, 2015-2026, $ bn 54
Figure 29. Europe Mobile Augmented Reality Market: Entertainment & Media, 2015-2026, $ bn 55
Figure 30. Europe Mobile Augmented Reality Market: Aerospace & Defense, 2015-2026, $ bn 56
Figure 31. Europe Mobile Augmented Reality Market: Healthcare, 2015-2026, $ bn 57
Figure 32. Europe Mobile Augmented Reality Market: Education & E-learning, 2015-2026, $ bn 58
Figure 33. Europe Mobile Augmented Reality Market: Manufacturing, 2015-2026, $ bn 59
Figure 34. Europe Mobile Augmented Reality Market: Retail & E-commerce, 2015-2026, $ bn 60
Figure 35. Europe Mobile Augmented Reality Market: Other Verticals, 2015-2026, $ bn 61
Figure 36. Breakdown of Europe Mobile Augmented Reality Market by End User, 2019-2026, % of Revenue 62
Figure 37. Contribution to Europe 2020-2026 Cumulative Revenue by End User, Value ($ bn) and Share (%) 63
Figure 38. Europe Mobile Augmented Reality Market: Consumer, 2015-2026, $ bn 64
Figure 39. Europe Mobile Augmented Reality Market: Total Personal MAR Users, 2015-2026, billion 65
Figure 40. Europe Mobile Augmented Reality Market: Enterprise, 2015-2026, $ bn 66
Figure 41. Breakdown of European Mobile Augmented Reality Market by Country, 2019 and 2026, % of Revenue 68
Figure 42. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 69
Figure 43.  Mobile Augmented Reality Market in UK, 2015-2026, $ bn 70
Figure 44.  Mobile Augmented Reality Market in France, 2015-2026, $ bn 73
Figure 45.  Mobile Augmented Reality Market in Germany, 2015-2026, $ bn 75
Figure 46.  Mobile Augmented Reality Market in Spain, 2015-2026, $ bn 77
Figure 47.  Mobile Augmented Reality Market in Italy, 2015-2026, $ bn 79
Figure 48.  Mobile Augmented Reality Market in Russia, 2015-2026, $ bn 81
Figure 49.  Mobile Augmented Reality Market in Rest of Europe, 2015-2026, $ bn 83
Figure 50. Growth Stage of Europe Mobile Augmented Reality Industry over the Forecast Period 85

Key Players (this may not be a complete list and extra companies can be added upon request): 
Apple Inc. 
Atheer, Inc. 
Augmented Pixels 
Aurasma 
Blippar Ltd. 
Catchoom Technologies, S.L. 
Cinoptics 
DAQRI LLC 
Google, LLC 
HTC 
Infinity Augmented Reality 
Laster Technologies 
Lumus Ltd. 
Meta 
Microsoft Corp. 
Optinvent S.A. 
Qualcomm Technologies Inc. 
Rockwell Collins 
Samsung Co Ltd. 
Sieko Epson 
Technical Illusions 
Total Immersion 
Universal mCloud Corp. (NGRAIN) 
Vuzix Corp. 
WeAR Studio 
Wikitude GmbH 
Zappar