Table of Contents:
1 Introduction	7
1.1 Industry Definition and Research Scope	7
1.1.1 Industry Definition	7
1.1.2 Research Scope	9
1.2 Research Methodology	12
1.2.1 Overview of Market Research Methodology	12
1.2.2 Market Assumption	13
1.2.3 Secondary Data	13
1.2.4 Primary Data	13
1.2.5 Data Filtration and Model Design	15
1.2.6 Market Size/Share Estimation	16
1.2.7 Research Limitations	17
1.3 Executive Summary	18
2 Market Overview and Dynamics	21
2.1 Market Size and Forecast	21
2.1.1 Impact of COVID-19 on World Economy	22
2.1.2 Impact of COVID-19 on the Market	27
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery	29
2.2 Major Growth Drivers	31
2.3 Market Restraints and Challenges	36
2.4 Emerging Opportunities and Market Trends	39
2.5 Porter’s Fiver Forces Analysis	43
3 Segmentation of Europe Market by Trade Category	47
3.1 Market Overview by Trade Category	47
3.2 B2B	49
3.3 B2C	50
3.4 C2C	51
3.5 C2B	52
4 Segmentation of Europe Market by Type of Commodities	53
4.1 Market Overview by Type of Commodities	53
4.2 Electronic Goods	55
4.3 Apparels and Footwear	56
4.4 Travel and Leisure	57
4.5 Food and Beverage	58
4.6 Home Appliances and Furniture	59
4.7 Health and Beauty	60
4.8 Automotive Parts	61
4.9 Other Product Types	62
5 Segmentation of Europe Market by Payment Method	63
5.1 Market Overview by Payment Method	63
5.2 Net Banking	65
5.3 Credit Card	66
5.4 Debit Card	67
5.5 e-Wallet	68
5.6 Other Payment Methods	69
6 Segmentation of Europe Market by Distribution Channel	70
6.1 Market Overview by Distribution Channel	70
6.2 Retail	72
6.3 Wholesale	73
7 Segmentation of Europe Market by Business Model	74
7.1 Market Overview by Business Model	74
7.2 Brick-to-Click	76
7.3 Pure Click	77
7.4 Click-to-Brick	78
8 European Market 2019-2030 by Country	79
8.1 Overview of European Market	79
8.2 Germany	82
8.3 UK	84
8.4 France	87
8.5 Spain	89
8.6 Italy	91
8.7 Russia	93
8.8 Rest of European Market	95
9 Competitive Landscape	97
9.1 Overview of Key Vendors	97
9.2 New Product Launch, Partnership, Investment, and M&A	100
9.3 Company Profiles	101
Alibaba Group Holding Ltd	101
Amazon.com, Inc.	103
ChinaAseanTrade.com	104
Craigslist, Inc.	105
DIYTrade.com	106
eBay Inc.	107
eworldtrade.com	108
Flipkart Internet Private Limited	109
Groupon	110
IndiaMart InterMesh Ltd	111
JD.com Inc.	112
KellySearch.com	113
Macy’s Inc.	114
Mercateo AG	115
Newegg Business Inc	116
ThomasNet Inc	117
Walmart Inc.	118
10 Investing in Europe Market: Risk Assessment and Management	119
10.1 Risk Evaluation of Europe Market	119
10.2 Critical Success Factors (CSFs)	122
Related Reports and Products	125

List of Tables:


Table 1.  Snapshot of Europe E-commerce Market in the Balanced Perspective, 2021-2030	19
Table 2. World Economic Outlook, 2021-2031	23
Table 3. World Economic Outlook, 2021-2023	25
Table 4. Scenarios for Economic Impact of Ukraine Crisis	30
Table 5.  Main Product Trends and Market Opportunities in Europe E-commerce Market	39
Table 6. Europe E-commerce Market by Trade Category, 2019-2030, $ bn	47
Table 7. Europe E-commerce Market by Type of Commodities, 2019-2030, $ bn	53
Table 8. Europe E-commerce Market by Payment Method, 2019-2030, $ bn	63
Table 9. Europe E-commerce Market by Distribution Channel, 2019-2030, $ bn	70
Table 10. Europe E-commerce Market by Business Model, 2019-2030, $ bn	74
Table 11. Europe E-commerce Market by Country, 2019-2030, $ bn	81
Table 12. Germany E-commerce Market by Trade Category, 2019-2030, $ bn	83
Table 13. Germany E-commerce Market by Type of Commodities, 2019-2030, $ bn	83
Table 14. Germany E-commerce Market by Payment Method, 2019-2030, $ bn	83
Table 15. UK E-commerce Market by Trade Category, 2019-2030, $ bn	86
Table 16. UK E-commerce Market by Type of Commodities, 2019-2030, $ bn	86
Table 17. UK E-commerce Market by Payment Method, 2019-2030, $ bn	86
Table 18. France E-commerce Market by Trade Category, 2019-2030, $ bn	88
Table 19. France E-commerce Market by Type of Commodities, 2019-2030, $ bn	88
Table 20. France E-commerce Market by Payment Method, 2019-2030, $ bn	88
Table 21. Spain E-commerce Market by Trade Category, 2019-2030, $ bn	90
Table 22. Spain E-commerce Market by Type of Commodities, 2019-2030, $ bn	90
Table 23. Spain E-commerce Market by Payment Method, 2019-2030, $ bn	90
Table 24. Italy E-commerce Market by Trade Category, 2019-2030, $ bn	92
Table 25. Italy E-commerce Market by Type of Commodities, 2019-2030, $ bn	92
Table 26. Italy E-commerce Market by Payment Method, 2019-2030, $ bn	92
Table 27. Russia E-commerce Market by Trade Category, 2019-2030, $ bn	94
Table 28. Russia E-commerce Market by Type of Commodities, 2019-2030, $ bn	94
Table 29. Russia E-commerce Market by Payment Method, 2019-2030, $ bn	94
Table 30. E-commerce Market in Rest of Europe by Country, 2019-2030, $ bn	96
Table 31. Alibaba Group Holding Ltd: Company Snapshot	101
Table 32. Alibaba Group Holding Ltd: Business Segmentation	102
Table 33. Alibaba Group Holding Ltd: Product Portfolio	102
Table 34.  Risk Evaluation for Investing in Europe Market, 2021-2030	120
Table 35. Critical Success Factors and Key Takeaways	123

List of Figures:


Figure 1. Research Method Flow Chart	12
Figure 2. Breakdown of Primary Research	14
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation	16
Figure 4. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2030	18
Figure 5. Europe E-commerce Market, 2019-2030, $ bn	21
Figure 6. Impact of COVID-19 on Business	27
Figure 7. Primary Drivers and Impact Factors of Europe E-commerce Market	31
Figure 8. GDP per capita in the World, 1960-2018, $ thousand	34
Figure 9. Forecast of Middle-class Population by Region, 2015-2030, million	34
Figure 10. Worldwide Connected Devices by Device Type, 2014-2022, billion units	35
Figure 11. Primary Restraints and Impact Factors of Europe E-commerce Market	36
Figure 12. Investment Opportunity Analysis	40
Figure 13. Porter’s Fiver Forces Analysis of Europe E-commerce Market	43
Figure 14. Breakdown of Europe E-commerce Market by Trade Category, 2019-2030, % of Revenue	48
Figure 15. Europe Addressable Market Cap in 2022-2030 by Trade Category, Value ($ bn) and Share (%)	48
Figure 16. Europe E-commerce Market: B2B, 2019-2030, $ bn	49
Figure 17. Europe E-commerce Market: B2C, 2019-2030, $ bn	50
Figure 18. Europe E-commerce Market: C2C, 2019-2030, $ bn	51
Figure 19. Europe E-commerce Market: C2B, 2019-2030, $ bn	52
Figure 20. Breakdown of Europe E-commerce Market by Type of Commodities, 2019-2030, % of Sales Revenue	54
Figure 21. Europe Addressable Market Cap in 2022-2030 by Type of Commodities, Value ($ bn) and Share (%)	54
Figure 22. Europe E-commerce Market: Electronic Goods, 2019-2030, $ bn	55
Figure 23. Europe E-commerce Market: Apparels and Footwear, 2019-2030, $ bn	56
Figure 24. Europe E-commerce Market: Travel and Leisure, 2019-2030, $ bn	57
Figure 25. Europe E-commerce Market: Food and Beverage, 2019-2030, $ bn	58
Figure 26. Europe E-commerce Market: Home Appliances and Furniture, 2019-2030, $ bn	59
Figure 27. Europe E-commerce Market: Health and Beauty, 2019-2030, $ bn	60
Figure 28. Europe E-commerce Market: Automotive Parts, 2019-2030, $ bn	61
Figure 29. Europe E-commerce Market: Other Product Types, 2019-2030, $ bn	62
Figure 30. Breakdown of Europe E-commerce Market by Payment Method, 2019-2030, % of Sales Revenue	64
Figure 31. Europe Addressable Market Cap in 2022-2030 by Payment Method, Value ($ bn) and Share (%)	64
Figure 32. Europe E-commerce Market: Net Banking, 2019-2030, $ bn	65
Figure 33. Europe E-commerce Market: Credit Card, 2019-2030, $ bn	66
Figure 34. Europe E-commerce Market: Debit Card, 2019-2030, $ bn	67
Figure 35. Europe E-commerce Market: e-Wallet, 2019-2030, $ bn	68
Figure 36. Europe E-commerce Market: Other Payment Methods, 2019-2030, $ bn	69
Figure 37. Breakdown of Europe E-commerce Market by Distribution Channel, 2019-2030, % of Revenue	71
Figure 38. Europe Addressable Market Cap in 2022-2030 by Distribution Channel, Value ($ bn) and Share (%)	71
Figure 39. Europe E-commerce Market: Retail, 2019-2030, $ bn	72
Figure 40. Europe E-commerce Market: Wholesale, 2019-2030, $ bn	73
Figure 41. Breakdown of Europe E-commerce Market by Business Model, 2019-2030, % of Revenue	75
Figure 42. Europe Addressable Market Cap in 2022-2030 by Business Model, Value ($ bn) and Share (%)	75
Figure 43. Europe E-commerce Market: Brick-to-Click, 2019-2030, $ bn	76
Figure 44. Europe E-commerce Market: Pure Click, 2019-2030, $ bn	77
Figure 45. Europe E-commerce Market: Click-to-Brick, 2019-2030, $ bn	78
Figure 46. Breakdown of European E-commerce Market by Country, 2021 and 2030, % of Revenue	80
Figure 47. Contribution to Europe 2022-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%)	81
Figure 48.  E-commerce Market in Germany, 2019-2030, $ bn	82
Figure 49.  E-commerce Market in UK, 2019-2030, $ bn	84
Figure 50.  E-commerce Market in France, 2019-2030, $ bn	87
Figure 51.  E-commerce Market in Spain, 2019-2030, $ bn	89
Figure 52.  E-commerce Market in Italy, 2019-2030, $ bn	91
Figure 53.  E-commerce Market in Russia, 2019-2030, $ bn	93
Figure 54.  E-commerce Market in Rest of Europe, 2019-2030, $ bn	95
Figure 55. Growth Stage of Europe E-commerce Industry over the Forecast Period	97

Selected Key Players: 
Alibaba Group Holding Ltd
Amazon.com, Inc.
ChinaAseanTrade.com
Craigslist, Inc.
DIYTrade.com
eBay Inc.
eworldtrade.com
Flipkart Internet Private Limited
Groupon
IndiaMart InterMesh Ltd
JD.com Inc.
KellySearch.com
Macy’s Inc.
Mercateo AG
Newegg Business Inc
ThomasNet Inc
Walmart Inc. 
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)