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Europe Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity

Published: 31 Oct 2023 | Report Code: 10247415 | Pages: 140

Europe Automotive Augmented Reality and Virtual Reality Market was valued at $0.84 billion in 2022 and will grow by 30.1% annually over 2022-2032, driven by the rising adoption of advanced technologies in the automotive industry, the growing advancement in connected vehicles and immersive technologies, and the cost-effective benefits associated with the use of AR & VR. Highlighted with 43 tables and 69 figures, this 140-page report “Europe Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe Automotive Augmented Reality and Virtual Reality Market and all its sub-segments through extensively detailed classifications.

 

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

 

In-depth qualitative analyses include identification and investigation of the following aspects:
•  Market Structure 
•  Growth Drivers 
•  Restraints and Challenges
•  Emerging Product Trends & Market Opportunities
•  Porter’s Five Forces

 

The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Europe Automotive Augmented Reality and Virtual Reality Market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, Vehicle Type, Driving Autonomy, and Country.

 

Based on Technology, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Augmented Reality (AR)
      o  Marker-based Augmented Reality (Passive Marker, Active Marker)
      o  Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
      o  Other Technologies
•  Virtual Reality (VR)
      o  Nonimmersive Technology
      o  Semi-Immersive Technology
      o  Fully Immersive Technology

 

Based on Offering, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Hardware
      o  Sensors
      o  Semiconductor Component
      o  Displays and Projectors
      o  Position Trackers
      o  Cameras
      o  Other Hardware
•  Software
      o  Software Developer Kits
      o  Imaging Solutions
      o  Enterprise Solutions 
      o  Content Platforms
      o  Other Software
•  Services
      o  Cloud Services
      o  System Integration
      o  Consulting
      o  Other Services

 

By Device Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  AR Devices
      o  Head-Mounted Display (HMD)
      o  Head-Up Display (HUD)
      o  Smart Glasses
      o  Handheld Devices and Others
•  VR Devices
      o  Head-Mounted Display (HMD)
      o  Gesture-Tracking Device
      o  Projector & Display Wall

 

By Application, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Manufacturing & Supply
•  Research & Development
•  Marketing & Sales
•  Aftermarket Service
•  Support Functions & Training
•  Other Applications

 

By Vehicle Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Passenger Vehicles
•  Commercial Vehicles

 

By Driving Autonomy, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Conventional Driving
•  Autonomous & Semi-autonomous Driving

 

Geographically, the following national/local markets are fully investigated:
•  Germany
•  UK
•  France
•  Spain
•  Italy
•  Netherlands 
•  Rest of Europe (further segmented into Russia, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)

 

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Application, and Vehicle Type over the forecast years are also included. The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

 

Selected Key Players: 
AutoVRse
Continental AG
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC Corporation
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft Corporation
Nippon Seiki
NVIDIA
Panasonic
Robert Bosch GmbH
Unity Technologies ApS
Visteon Corporation
Volkswagen AG
WayRay AG

 

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Table of Contents:

1 Introduction    9
1.1 Industry Definition and Research Scope    9
1.1.1 Industry Definition    9
1.1.2 Research Scope    10
1.2 Research Methodology    13
1.2.1 Overview of Market Research Methodology    13
1.2.2 Market Assumption    14
1.2.3 Secondary Data    14
1.2.4 Primary Data    14
1.2.5 Data Filtration and Model Design    15
1.2.6 Market Size/Share Estimation    16
1.2.7 Research Limitations    17
1.3 Executive Summary    18
2 Market Overview and Dynamics    21
2.1 Market Size and Forecast    21
2.1.1 Impact of COVID-19 on World Economy    22
2.1.2 Impact of COVID-19 on the Market    25
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery    27
2.2 Major Growth Drivers    31
2.3 Market Restraints and Challenges    35
2.4 Emerging Opportunities and Market Trends    38
2.5 Porter’s Five Forces Analysis    42
3 Segmentation of Europe Market by Technology    46
3.1 Market Overview by Technology    46
3.2 Augmented Reality (AR)    48
3.2.1 Marker-based AR    49
3.2.2 Markerless AR    50
3.2.3 Other Technologies    51
3.3 Virtual Reality (VR)    52
3.3.1 Nonimmersive Technology    53
3.3.2 Semi-Immersive Technology    54
3.3.3 Fully Immersive Technology    55
4 Segmentation of Europe Market by Offering    56
4.1 Market Overview by Offering    56
4.2 Hardware    58
4.2.1 Sensors    60
4.2.2 Semiconductor Component    61
4.2.3 Displays and Projectors    62
4.2.4 Position Trackers    63
4.2.5 Cameras    64
4.2.6 Other Hardware    65
4.3 Software    66
4.4 Services    68
5 Segmentation of Europe Market by Device Type    70
5.1 Market Overview by Device Type    70
5.2 AR Devices    72
5.2.1 Head-Mounted Display (HMD)    74
5.2.2 Head-Up Display (HUD)    75
5.2.3 Smart Glasses    76
5.2.4 Handheld Devices and Others    77
5.3 VR Devices    78
5.3.1 Head-Mounted Display (HMD)    80
5.3.2 Gesture-Tracking Device    81
5.3.3 Projector & Display Wall    82
6 Segmentation of Europe Market by Application    83
6.1 Market Overview by Application    83
6.2 Manufacturing & Supply    85
6.3 Research & Development    86
6.4 Marketing & Sales    87
6.5 Aftermarket Service    88
6.6 Support Functions & Training    89
6.7 Other Applications    90
7 Segmentation of Europe Market by Vehicle Type    91
7.1 Market Overview by Vehicle Type    91
7.2 Passenger Vehicles    93
7.3 Commercial Vehicles    94
8 Segmentation of Europe Market by Driving Autonomy    95
8.1 Market Overview by Driving Autonomy    95
8.2 Conventional Driving    97
8.3 Autonomous & Semi-autonomous Driving    98
9 European Market 2022-2032 by Country    99
9.1 Overview of European Market    99
9.2 Germany    102
9.3 U.K.    104
9.4 France    106
9.5 Spain    108
9.6 Italy    110
9.7 Netherlands    112
9.8 Rest of European Market    114
10 Competitive Landscape    116
10.1 Overview of Key Vendors    116
10.2 New Product Launch, Partnership, Investment, and M&A    119
10.3 Company Profiles    120
AutoVRse    120
Continental AG    122
DENSO    123
Garmin    124
General Motors (GM)    125
HARMAN International    126
HTC Corporation    127
Hyundai Motor Company    128
Jaguar    129
Mercedes-Benz    130
Microsoft Corporation    131
Nippon Seiki    132
NVIDIA    133
Panasonic    134
Robert Bosch GmbH    135
Unity Technologies ApS    136
Visteon Corporation    137
Volkswagen AG    138
WayRay AG    139
RELATED REPORTS    140

 

List of Tables:

Table 1. Snapshot of Europe Automotive Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032    19
Table 2. World Economic Outlook, 2021-2031    23
Table 3. World Economic Outlook, 2021-2023    24
Table 4. Scenarios for Economic Impact of Ukraine Crisis    28
Table 5. Main Product Trends and Market Opportunities in Europe Automotive Augmented Reality and Virtual Reality Market    38
Table 6. Europe Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    46
Table 7. Europe Automotive Augmented Reality Market by Technology, 2022-2032, $ mn    48
Table 8. Europe Automotive Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn    49
Table 9. Europe Automotive Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn    50
Table 10. Europe Automotive Virtual Reality Market by Technology, 2022-2032, $ mn    52
Table 11. Europe Automotive Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    56
Table 12. Europe Automotive Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn    59
Table 13. Europe Automotive Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn    67
Table 14. Europe Automotive Augmented Reality and Virtual Reality Market: Service by Type, 2022-2032, $ mn    69
Table 15. Europe Automotive Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn    70
Table 16. Europe Automotive Augmented Reality Market by Device, 2022-2032, $ mn    73
Table 17. Europe Automotive Virtual Reality Market by Device, 2022-2032, $ mn    79
Table 18. Europe Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    83
Table 19. Europe Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    91
Table 20. Europe Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy, 2022-2032, $ mn    95
Table 21. Europe Automotive Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn    101
Table 22. Germany Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    103
Table 23. Germany Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    103
Table 24. Germany Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    103
Table 25. U.K. Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    105
Table 26. U.K. Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    105
Table 27. U.K. Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    105
Table 28. France Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    107
Table 29. France Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    107
Table 30. France Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    107
Table 31. Spain Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    109
Table 32. Spain Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    109
Table 33. Spain Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    109
Table 34. Italy Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    111
Table 35. Italy Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    111
Table 36. Italy Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    111
Table 37. Netherlands Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    113
Table 38. Netherlands Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    113
Table 39. Netherlands Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    113
Table 40. Automotive Augmented Reality and Virtual Reality Market in Rest of Europe by Country, 2022-2032, $ mn    115
Table 41. AutoVRse: Company Snapshot    120
Table 42. AutoVRse: Business Segmentation    121
Table 43. AutoVRse: Product Portfolio    121

 

List of Figures:

Figure 1. Research Method Flow Chart    13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation    16
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032    18
Figure 4. Europe Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    21
Figure 5. Impact of COVID-19 on Business    25
Figure 6. Primary Drivers and Impact Factors of Europe Automotive Augmented Reality and Virtual Reality Market    31
Figure 7. World Autonomous Vehicle (AV) Market 2020-2030, Sales Revenue ($ bn) and Volume (million units)    34
Figure 8. World Installed Car Base by Connectivity, 2019-2030, million units    34
Figure 9. Primary Restraints and Impact Factors of Europe Automotive Augmented Reality and Virtual Reality Market    35
Figure 10. Investment Opportunity Analysis    39
Figure 11. Porter’s Five Forces Analysis of Europe Automotive Augmented Reality and Virtual Reality Market    42
Figure 12. Breakdown of Europe Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue    47
Figure 13. Europe Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)    47
Figure 14. Europe Automotive Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn    48
Figure 15. Europe Automotive Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn    49
Figure 16. Europe Automotive Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn    50
Figure 17. Europe Automotive Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn    51
Figure 18. Europe Automotive Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn    52
Figure 19. Europe Automotive Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn    53
Figure 20. Europe Automotive Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn    54
Figure 21. Europe Automotive Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn    55
Figure 22. Breakdown of Europe Automotive Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue    57
Figure 23. Europe Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)    57
Figure 24. Europe Automotive Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn    58
Figure 25. Europe Automotive Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn    60
Figure 26. Europe Automotive Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn    61
Figure 27. Europe Automotive Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn    62
Figure 28. Europe Automotive Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn    63
Figure 29. Europe Automotive Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn    64
Figure 30. Europe Automotive Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn    65
Figure 31. Europe Automotive Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn    66
Figure 32. Europe Automotive Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn    68
Figure 33. Breakdown of Europe Automotive Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue    71
Figure 34. Europe Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%)    71
Figure 35. Europe Automotive Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn    72
Figure 36. Europe Automotive Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    74
Figure 37. Europe Automotive Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn    75
Figure 38. Europe Automotive Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn    76
Figure 39. Europe Automotive Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn    77
Figure 40. Europe Automotive Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn    78
Figure 41. Europe Automotive Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    80
Figure 42. Europe Automotive Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn    81
Figure 43. Europe Automotive Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn    82
Figure 44. Breakdown of Europe Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, % of Revenue    84
Figure 45. Europe Addressable Market Cap in 2023-2032 by Application, Value ($ mn) and Share (%)    84
Figure 46. Europe Automotive Augmented Reality and Virtual Reality Market by Application: Manufacturing & Supply, 2022-2032, $ mn    85
Figure 47. Europe Automotive Augmented Reality and Virtual Reality Market by Application: Research & Development, 2022-2032, $ mn    86
Figure 48. Europe Automotive Augmented Reality and Virtual Reality Market by Application: Marketing & Sales, 2022-2032, $ mn    87
Figure 49. Europe Automotive Augmented Reality and Virtual Reality Market by Application: Aftermarket Service, 2022-2032, $ mn    88
Figure 50. Europe Automotive Augmented Reality and Virtual Reality Market by Application: Support Functions & Training, 2022-2032, $ mn    89
Figure 51. Europe Automotive Augmented Reality and Virtual Reality Market by Application: Other Applications, 2022-2032, $ mn    90
Figure 52. Breakdown of Europe Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, % of Revenue    92
Figure 53. Europe Addressable Market Cap in 2023-2032 by Vehicle Type, Value ($ mn) and Share (%)    92
Figure 54. Europe Automotive Augmented Reality and Virtual Reality Market by Vehicle Type: Passenger Vehicles, 2022-2032, $ mn    93
Figure 55. Europe Automotive Augmented Reality and Virtual Reality Market by Vehicle Type: Commercial Vehicles, 2022-2032, $ mn    94
Figure 56. Breakdown of Europe Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy, 2022-2032, % of Revenue    96
Figure 57. Europe Addressable Market Cap in 2023-2032 by Driving Autonomy, Value ($ mn) and Share (%)    96
Figure 58. Europe Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy: Conventional Driving, 2022-2032, $ mn    97
Figure 59. Europe Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy: Autonomous & Semi-autonomous Driving, 2022-2032, $ mn    98
Figure 60. Breakdown of European Automotive Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue    100
Figure 61. Contribution to Europe 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    101
Figure 62. Automotive Augmented Reality and Virtual Reality Market in Germany, 2022-2032, $ mn    102
Figure 63. Automotive Augmented Reality and Virtual Reality Market in U.K., 2022-2032, $ mn    104
Figure 64. Automotive Augmented Reality and Virtual Reality Market in France, 2022-2032, $ mn    106
Figure 65. Automotive Augmented Reality and Virtual Reality Market in Spain, 2022-2032, $ mn    108
Figure 66. Automotive Augmented Reality and Virtual Reality Market in Italy, 2022-2032, $ mn    110
Figure 67. Automotive Augmented Reality and Virtual Reality Market in Netherlands, 2022-2032, $ mn    112
Figure 68. Automotive Augmented Reality and Virtual Reality Market in Rest of Europe, 2022-2032, $ mn    114
Figure 69. Growth Stage of Europe Automotive Augmented Reality and Virtual Reality Industry over the Forecast Period    116
Selected Key Players:

AutoVRse
Continental AG
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC Corporation
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft Corporation
Nippon Seiki
NVIDIA
Panasonic
Robert Bosch GmbH
Unity Technologies ApS
Visteon Corporation
Volkswagen AG
WayRay AG

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)