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Europe Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity

Published: 31 Oct 2023 | Report Code: 10247275 | Pages: 150

Europe Augmented Reality and Virtual Reality Market was valued at $ 17.85 billion in 2022 and will grow by 33% annually over 2022-2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, e-commerce, and healthcare domain. Highlighted with 42 tables and 71 figures, this 150-page report “Europe Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on comprehensive research of the entire Europe Augmented Reality and Virtual Reality Market and all its sub-segments through extensively detailed classifications.

 

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides a forecast from 2023 to 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

 

In-depth qualitative analyses include the identification and investigation of the following aspects:
• Market Structure 
• Growth Drivers 
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Five Forces

 

The trend and outlook of the Europe market is forecast in an optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Europe Augmented Reality and Virtual Reality Market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Industry Vertical, End User, and Country.

 

Based on Technology, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• Augmented Reality (AR)
    o Marker-based Augmented Reality (Passive Marker, Active Marker)
    o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
    o Other Technologies
• Virtual Reality (VR)
    o Nonimmersive Technology
    o Semi-Immersive Technology
    o Fully Immersive Technology

 

Based on Offering, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• Hardware
    o Sensors
    o Semiconductor Component
    o Displays and Projectors
    o Position Trackers
    o Cameras
    o Other Hardware
• Software
    o Software Developer Kits
    o Cloud-based Solutions
• Services

 

By Device Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• AR Devices
    o Head-Mounted Display (HMD)
    o Head-Up Display (HUD)
    o Smart Glasses
    o Handheld Devices and Others
• VR Devices
    o Head-Mounted Display (HMD)
    o Gesture-Tracking Device
    o Projector & Display Wall

 

By Industry Vertical, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals

 

By End User, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
• Consumer
• Enterprise
    o Large Enterprises
    o Small- & Medium-sized Enterprises (SMEs)

 

Geographically, the following national/local markets are fully investigated:
• Germany
• UK
• France
• Spain
• Italy
• Netherlands 
• Rest of Europe (further segmented into Russia, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)

 

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Offering, and Industry Vertical over the forecast years is also included. The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

 

Selected Key Players:

Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
EON Reality, Inc.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.

 

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Table of Contents:

1 Introduction    9
1.1 Industry Definition and Research Scope    9
1.1.1 Industry Definition    9
1.1.2 Research Scope    10
1.2 Research Methodology    13
1.2.1 Overview of Market Research Methodology    13
1.2.2 Market Assumption    14
1.2.3 Secondary Data    14
1.2.4 Primary Data    14
1.2.5 Data Filtration and Model Design    15
1.2.6 Market Size/Share Estimation    16
1.2.7 Research Limitations    17
1.3 Executive Summary    18
2 Market Overview and Dynamics    21
2.1 Market Size and Forecast    21
2.1.1 Impact of COVID-19 on World Economy    22
2.1.2 Impact of COVID-19 on the Market    25
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery    27
2.2 Major Growth Drivers    31
2.3 Market Restraints and Challenges    36
2.4 Emerging Opportunities and Market Trends    39
2.5 Porter’s Fiver Forces Analysis    43
3 Segmentation of Europe Market by Technology    47
3.1 Market Overview by Technology    47
3.2 Augmented Reality (AR)    49
3.2.1 Marker-based AR    50
3.2.2 Markerless AR    51
3.3 Virtual Reality (VR)    52
3.3.1 Nonimmersive Technology    53
3.3.2 Semi-Immersive Technology    54
3.3.3 Fully Immersive Technology    55
4 Segmentation of Europe Market by Offering    56
4.1 Market Overview by Offering    56
4.2 Hardware    58
4.2.1 Sensors    60
4.2.2 Semiconductor Component    61
4.2.3 Displays and Projectors    62
4.2.4 Position Trackers    63
4.2.5 Cameras    64
4.2.6 Other Hardware    65
4.3 Software    66
4.3.1 Software Developer Kits    67
4.3.2 Cloud-based Solutions    68
4.4 Services    69
5 Segmentation of Europe Market by Device Type    70
5.1 Market Overview by Device Type    70
5.2 AR Devices    72
5.2.1 Head-Mounted Display (HMD)    74
5.2.2 Head-Up Display (HUD)    75
5.2.3 Smart Glasses    76
5.2.4 Handheld Devices and Others    77
5.3 VR Devices    78
5.3.1 Head-Mounted Display (HMD)    80
5.3.2 Gesture-Tracking Device    81
5.3.3 Projector & Display Wall    82
6 Segmentation of Europe Market by Industry Vertical    83
6.1 Market Overview by Industry Vertical    83
6.2 Gaming & Entertainment    85
6.3 Industrial & Manufacturing    86
6.4 Aerospace & Defense    87
6.5 Healthcare    88
6.6 Education    89
6.7 Automotive    90
6.8 Retail & Marketing    91
6.9 Other Verticals    92
7 Segmentation of Europe Market by End User    93
7.1 Market Overview by End User    93
7.2 Consumer    95
7.3 Enterprise    96
7.3.1 Large Enterprises    97
7.3.2 Small- & Medium-sized Enterprises (SMEs)    98
8 European Market 2022-2032 by Country    99
8.1 Overview of European Market    99
8.2 Germany    102
8.3 U.K.    104
8.4 France    106
8.5 Spain    108
8.6 Italy    110
8.7 Netherlands    112
8.8 Rest of European Market    114
9 Competitive Landscape    116
9.1 Overview of Key Vendors    116
9.2 New Product Launch, Partnership, Investment, and M&A    119
9.3 Company Profiles    120
Apple Inc.    120
Atheer, Inc.    122
Blippar Ltd.    123
Catchoom Technologies, S.L.    124
EON Reality, Inc.    125
Facebook Inc.    126
Google, LLC    127
HP Development Co., L.P.    128
Intellectsoft LLC    129
Leap Motion, Inc.    130
Lumus Ltd.    131
Magic Leap, Inc    132
Microsoft Corp.    133
Niantic Inc.    134
Nintendo Co., Ltd.    135
Oculus VR, LLC    136
Optinvent S.A.    137
Popar Co., Ltd.    138
Qualcomm Technologies Inc.    139
Samsung Co., Ltd.    140
Sony Corporation    141
Total Immersion    142
Universal mCloud Corp. (NGRAIN)    143
Virtuix    144
Vuzix Corp.    145
Wayray AG    146
Wikitude GmbH    147
Zappar Ltd.    148
Zugara, Inc.    149
RELATED REPORTS    150

 

List of Tables:

Table 1. Snapshot of Europe Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032    19
Table 2. World Economic Outlook, 2021-2031    23
Table 3. World Economic Outlook, 2021-2023    24
Table 4. Scenarios for Economic Impact of Ukraine Crisis    28
Table 5. Main Product Trends and Market Opportunities in Europe Augmented Reality and Virtual Reality Market    39
Table 6. Europe Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    47
Table 7. Europe Augmented Reality Market by Technology, 2022-2032, $ mn    49
Table 8. Europe Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn    50
Table 9. Europe Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn    51
Table 10. Europe Virtual Reality Market by Technology, 2022-2032, $ mn    52
Table 11. Europe Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    56
Table 12. Europe Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn    59
Table 13. Europe Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn    66
Table 14. Europe Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn    70
Table 15. Europe Augmented Reality Market by Device, 2022-2032, $ mn    73
Table 16. Europe Virtual Reality Market by Device, 2022-2032, $ mn    79
Table 17. Europe Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    83
Table 18. Europe Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn    93
Table 19. Europe Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn    96
Table 20. Europe Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn    101
Table 21. Germany Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    103
Table 22. Germany Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    103
Table 23. Germany Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    103
Table 24. U.K. Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    105
Table 25. U.K. Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    105
Table 26. U.K. Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    105
Table 27. France Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    107
Table 28. France Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    107
Table 29. France Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    107
Table 30. Spain Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    109
Table 31. Spain Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    109
Table 32. Spain Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    109
Table 33. Italy Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    111
Table 34. Italy Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    111
Table 35. Italy Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    111
Table 36. Netherlands Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    113
Table 37. Netherlands Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    113
Table 38. Netherlands Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    113
Table 39. Augmented Reality and Virtual Reality Market in Rest of Europe by Country, 2022-2032, $ mn    115
Table 40. Apple Inc.: Company Snapshot    120
Table 41. Apple Inc.: Business Segmentation    121
Table 42. Apple Inc.: Product Portfolio    121

 

List of Figures:

Figure 1. Research Method Flow Chart    13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation    16
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032    18
Figure 4. Europe Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    21
Figure 5. Impact of COVID-19 on Business    25
Figure 6. Primary Drivers and Impact Factors of Europe Augmented Reality and Virtual Reality Market    31
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million    34
Figure 8. World Digital Gaming Market, 2022-2032, $ bn    34
Figure 9. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country    35
Figure 10. Primary Restraints and Impact Factors of Europe Augmented Reality and Virtual Reality Market    36
Figure 11. Investment Opportunity Analysis    40
Figure 12. Porter’s Fiver Forces Analysis of Europe Augmented Reality and Virtual Reality Market    43
Figure 13. Breakdown of Europe Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue    48
Figure 14. Europe Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)    48
Figure 15. Europe Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn    49
Figure 16. Europe Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn    50
Figure 17. Europe Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn    51
Figure 18. Europe Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn    52
Figure 19. Europe Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn    53
Figure 20. Europe Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn    54
Figure 21. Europe Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn    55
Figure 22. Breakdown of Europe Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue    57
Figure 23. Europe Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)    57
Figure 24. Europe Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn    58
Figure 25. Europe Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn    60
Figure 26. Europe Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn    61
Figure 27. Europe Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn    62
Figure 28. Europe Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn    63
Figure 29. Europe Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn    64
Figure 30. Europe Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn    65
Figure 31. Europe Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn    66
Figure 32. Europe Augmented Reality and Virtual Reality Market by Software: Software Developer Kits, 2022-2032, $ mn    67
Figure 33. Europe Augmented Reality and Virtual Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn    68
Figure 34. Europe Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn    69
Figure 35. Breakdown of Europe Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue    71
Figure 36. Europe Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%)    71
Figure 37. Europe Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn    72
Figure 38. Europe Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    74
Figure 39. Europe Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn    75
Figure 40. Europe Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn    76
Figure 41. Europe Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn    77
Figure 42. Europe Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn    78
Figure 43. Europe Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    80
Figure 44. Europe Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn    81
Figure 45. Europe Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn    82
Figure 46. Breakdown of Europe Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, % of Revenue    84
Figure 47. Europe Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%)    84
Figure 48. Europe Augmented Reality and Virtual Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn    85
Figure 49. Europe Augmented Reality and Virtual Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn    86
Figure 50. Europe Augmented Reality and Virtual Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn    87
Figure 51. Europe Augmented Reality and Virtual Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn    88
Figure 52. Europe Augmented Reality and Virtual Reality Market by Industry Vertical: Education, 2022-2032, $ mn    89
Figure 53. Europe Augmented Reality and Virtual Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn    90
Figure 54. Europe Augmented Reality and Virtual Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn    91
Figure 55. Europe Augmented Reality and Virtual Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn    92
Figure 56. Breakdown of Europe Augmented Reality and Virtual Reality Market by End User, 2022-2032, % of Revenue    94
Figure 57. Europe Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%)    94
Figure 58. Europe Augmented Reality and Virtual Reality Market by End User: Consumer, 2022-2032, $ mn    95
Figure 59. Europe Augmented Reality and Virtual Reality Market by End User: Enterprise, 2022-2032, $ mn    96
Figure 60. Europe Augmented Reality and Virtual Reality Market by End User: Large Enterprises, 2022-2032, $ mn    97
Figure 61. Europe Augmented Reality and Virtual Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn    98
Figure 62. Breakdown of European Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue    100
Figure 63. Contribution to Europe 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    101
Figure 64. Augmented Reality and Virtual Reality Market in Germany, 2022-2032, $ mn    102
Figure 65. Augmented Reality and Virtual Reality Market in U.K., 2022-2032, $ mn    104
Figure 66. Augmented Reality and Virtual Reality Market in France, 2022-2032, $ mn    106
Figure 67. Augmented Reality and Virtual Reality Market in Spain, 2022-2032, $ mn    108
Figure 68. Augmented Reality and Virtual Reality Market in Italy, 2022-2032, $ mn    110
Figure 69. Augmented Reality and Virtual Reality Market in Netherlands, 2022-2032, $ mn    112
Figure 70. Augmented Reality and Virtual Reality Market in Rest of Europe, 2022-2032, $ mn    114
Figure 71. Growth Stage of Europe Augmented Reality and Virtual Reality Industry over the Forecast Period    116
Selected Key Players:

Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
EON Reality, Inc.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)