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Asia Pacific Smartphone Market 2020-2027 by Operating System (Android, iOS), Display Technology (LCD, OLED), Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country: Trend Outlook and Growth Opportunity

Published: 30 Aug 2021 | Report Code: 10248091 | Pages: 115

Asia Pacific smartphone market will grow by 10.9% annually with a total addressable market cap of $2,160.3 billion over 2021-2027 owing to the rising demand for smart mobile phones, increasing per capita disposable income, and the growing adoption of smartphones in digital platforms amid COVID-19 pandemic. Highlighted with 37 tables and 59 figures, this 115-page report “Asia Pacific Smartphone Market 2020-2027 by Operating System (Android, iOS), Display Technology (LCD, OLED), Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country: Trend Outlook and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific smartphone market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2027 with 2019 as the base year. (The year 2020 is not appropriate for research base due to the outbreak of COVID-19.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Asia Pacific smartphone market in every aspect of the classification from perspectives of Operating System, Display Technology, Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country. Based on Operating System, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Android Smartphones • iOS Smartphones • Other Operating Systems Based on Display Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • LCD Technology • OLED Technology • Other Display Technologies Based on Screen Size, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Less Than 4 Inches • 4 - <5 Inches • 5 - <5.5 Inches • 5.5 - <6 Inches • 6 Inches and Above Based on RAM Capacity, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Below 4GB • 4GB - 8GB • Over 8GB Based on Price Range, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Ultra Low-End (Less Than $100) • Low-End ($100 - <$200) • Mid-Range ($200 - <$400) • Mid- to High-End ($400 - <$600) • High-End ($600 - <$800) • Premium ($800 - <$1000) • Ultra Premium ($1000 and Above) Based on Distribution Channel, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • OEMs • E-commerce • Retailers Geographically, the following national/local markets are fully investigated: • Japan • China • Indonesia • Vietnam • India • Rest of APAC (further segmented into Malaysia, Singapore, South Korea, Thailand, New Zealand, Australia, Taiwan, and Philippines) For each key country, detailed analysis and data for annual revenue ($ bn) and unit shipment (million units) are available for 2017-2027. The breakdown of key national markets by Operating System, Screen Size, and Distribution Channel over the forecast years is also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Key Players (this may not be a complete list and extra companies can be added upon request): Apple Inc. Guangdong OPPO Mobile Telecommunications Corp., Ltd. HTC Corporation Huawei Technologies Co., Ltd. Lenovo Group Limited Motorola, Inc. Nokia Corporation Realme Samsung Electronics Co., Ltd. Sony Corporation Vivo Communication Technology Co., Ltd. Xiaomi Corporation (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Table Of Contents

1 Introduction	7
1.1 Industry Definition and Research Scope	7
1.1.1 Industry Definition	7
1.1.2 Research Scope	8
1.2 Research Methodology	11
1.2.1 Overview of Market Research Methodology	11
1.2.2 Market Assumption	12
1.2.3 Secondary Data	12
1.2.4 Primary Data	12
1.2.5 Data Filtration and Model Design	13
1.2.6 Market Size/Share Estimation	14
1.2.7 Research Limitations	15
1.3 Executive Summary	16
2 Market Overview and Dynamics	19
2.1 Market Size and Forecast	19
2.1.1 Impact of COVID-19 on World Economy	21
2.1.2 Impact of COVID-19 on the Market	23
2.2 Major Growth Drivers	25
2.3 Market Restraints and Challenges	30
2.4 Emerging Opportunities and Market Trends	33
2.5 Porter’s Fiver Forces Analysis	37
3 Segmentation of Asia Pacific Market by Operating System	41
3.1 Market Overview by Operating System	41
3.2 Android Smartphones	43
3.3 iOS Smartphones	44
3.4 Other Operating Systems	45
4 Segmentation of Asia Pacific Market by Display Technology	46
4.1 Market Overview by Display Technology	46
4.2 LCD Technology	48
4.3 OLED Technology	49
4.4 Other Display Technologies	50
5 Segmentation of Asia Pacific Market by Screen Size	51
5.1 Market Overview by Screen Size	51
5.2 Less Than 4 Inches	53
5.3 4 - <5 Inches	54
5.4 5 - <5.5 Inches	55
5.5 5.5 - <6 Inches	56
5.6 6 Inches and Above	57
6 Segmentation of Asia Pacific Market by RAM Capacity	58
6.1 Market Overview by RAM Capacity	58
6.2 Below 4GB	60
6.3 4GB - 8GB	61
6.4 Over 8GB	62
7 Segmentation of Asia Pacific Market by Price Range	63
7.1 Market Overview by Price Range	63
7.2 Ultra Low-End (Less Than $100)	65
7.3 Low-End ($100 - <$200)	66
7.4 Mid-Range ($200 - <$400)	67
7.5 Mid- to High-End ($400 - <$600)	68
7.6 High-End ($600 - <$800)	69
7.7 Premium ($800 - <$1000)	70
7.8 Ultra Premium ($1000 and Above)	71
8 Segmentation of Asia Pacific Market by Distribution Channel	72
8.1 Market Overview by Distribution Channel	72
8.2 OEMs	74
8.3 E-commerce	75
8.4 Retailers	76
9 Asia-Pacific Market 2020-2027 by Country	77
9.1 Overview of Asia-Pacific Market	77
9.2 China	81
9.3 Japan	83
9.4 India	86
9.5 Indonesia	88
9.6 Vietnam	90
9.7 Rest of APAC Region	92
10 Competitive Landscape	94
10.1 Overview of Key Vendors	94
10.2 New Product Launch, Partnership, Investment, and M&A	101
10.3 Company Profiles	102
Apple Inc.	102
Guangdong OPPO Mobile Telecommunications Corp., Ltd.	104
HTC Corporation	105
Huawei Technologies Co., Ltd.	106
Lenovo Group Limited	107
Motorola, Inc.	108
Nokia Corporation	109
Realme	110
Samsung Electronics Co., Ltd.	111
Sony Corporation	112
Vivo Communication Technology Co., Ltd.	113
Xiaomi Corporation	114
RELATED REPORTS	115
List of Tables:

Table 1.  Snapshot of Asia Pacific Smartphone Market in Balanced Perspective, 2020-2027	17
Table 2. Growth Rate of World GDP, 2020-2022	22
Table 3. World Smartphone Connections, Average Network Connection Speed for Smartphones and Tablets, 2019-2030	28
Table 4. World Mobile Data Traffic by Deployment Mode, 2019-2030, EB/year	29
Table 5. World Mobile Data Traffic by Device, 2019-2030, EB/year	29
Table 6.  Main Product Trends and Market Opportunities in Asia Pacific Smartphone Market	33
Table 7. Asia Pacific Smartphone Market by Operating System, 2017-2027, $ bn	41
Table 8. Asia Pacific Smartphone Market by Display Technology, 2017-2027, $ bn	46
Table 9. Asia Pacific Smartphone Market by Screen Size, 2017-2027, $ bn	51
Table 10. Asia Pacific Smartphone Market by RAM Capacity, 2017-2027, $ bn	58
Table 11. Asia Pacific Smartphone Market by Price Range, 2017-2027, $ bn	63
Table 12. Asia Pacific Smartphone Market by Distribution Channel, 2017-2027, $ bn	72
Table 13. APAC Smartphone Market by Country, 2017-2027, $ bn	78
Table 14. APAC Smartphone Market by Country, 2017-2027, million units	79
Table 15. China Smartphone Market by Operating System, 2017-2027, $ bn	82
Table 16. China Smartphone Market by Screen Size, 2017-2027, $ bn	82
Table 17. China Smartphone Market by Distribution Channel, 2017-2027, $ bn	82
Table 18. Japan Smartphone Market by Operating System, 2017-2027, $ bn	85
Table 19. Japan Smartphone Market by Screen Size, 2017-2027, $ bn	85
Table 20. Japan Smartphone Market by Distribution Channel, 2017-2027, $ bn	85
Table 21. India Smartphone Market by Operating System, 2017-2027, $ bn	87
Table 22. India Smartphone Market by Screen Size, 2017-2027, $ bn	87
Table 23. India Smartphone Market by Distribution Channel, 2017-2027, $ bn	87
Table 24. Indonesia Smartphone Market by Operating System, 2017-2027, $ bn	89
Table 25. Indonesia Smartphone Market by Screen Size, 2017-2027, $ bn	89
Table 26. Indonesia Smartphone Market by Distribution Channel, 2017-2027, $ bn	89
Table 27. Vietnam Smartphone Market by Operating System, 2017-2027, $ bn	91
Table 28. Vietnam Smartphone Market by Screen Size, 2017-2027, $ bn	91
Table 29. Vietnam Smartphone Market by Distribution Channel, 2017-2027, $ bn	91
Table 30. Smartphone Market in Rest of APAC by Country/Region, 2017-2027, $ bn	93
Table 31. Worldwide Smartphone Shipment by Key Vendor/Brand, 2018Q1-2021Q1, million units	96
Table 32. Worldwide Smartphone Market by Key Vendor/Brand, 2018Q1-2021Q1, % of Shipment	96
Table 33. Worldwide Smartphone OEM Revenue Share, 2020Q1 vs. 2021Q1, % of Revenue	99
Table 34. Apple Inc.: Company Snapshot	102
Table 35. Apple Inc.: Business Segmentation	102
Table 36. Apple Inc.: Product Portfolio	103
Table 37. Apple Inc.: Revenue, 2018-2020, $ bn	103
List of Figures:

Figure 1. Research Method Flow Chart	11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation	14
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2020-2027	16
Figure 4. Asia Pacific Smartphone Market by Value, 2017-2027, $ bn	19
Figure 5. Asia Pacific Smartphone Market by Shipment, 2017-2027, million units	20
Figure 6. Average Selling Price (ASP) of Smartphones, 2017-2027, USD/unit	20
Figure 7. Impact of COVID-19 on Business	23
Figure 8. Primary Drivers and Impact Factors of Asia Pacific Smartphone Market	25
Figure 9. World 5G Traffic, 2019-2030, EB/year	28
Figure 10. Primary Restraints and Impact Factors of Asia Pacific Smartphone Market	30
Figure 11. Investment Opportunity Analysis	34
Figure 12. Porter’s Fiver Forces Analysis of Asia Pacific Smartphone Market	37
Figure 13. Breakdown of Asia Pacific Smartphone Market by Operating System, 2020-2027, % of Revenue	41
Figure 14. Contribution to Asia Pacific 2021-2027 Cumulative Revenue by Operating System, Value ($ bn) and Share (%)	42
Figure 15. Asia Pacific Smartphone Market: Android Smartphones, 2017-2027, $ bn	43
Figure 16. Asia Pacific Smartphone Market: iOS Smartphones, 2017-2027, $ bn	44
Figure 17. Asia Pacific Smartphone Market: Other Operating Systems, 2017-2027, $ bn	45
Figure 18. Breakdown of Asia Pacific Smartphone Market by Display Technology, 2020-2027, % of Revenue	46
Figure 19. Contribution to Asia Pacific 2021-2027 Cumulative Revenue by Display Technology, Value ($ bn) and Share (%)	47
Figure 20. Asia Pacific Smartphone Market: LCD Technology, 2017-2027, $ bn	48
Figure 21. Asia Pacific Smartphone Market: OLED Technology, 2017-2027, $ bn	49
Figure 22. Asia Pacific Smartphone Market: Other Display Technologies, 2017-2027, $ bn	50
Figure 23. Breakdown of Asia Pacific Smartphone Market by Screen Size, 2020-2027, % of Revenue	51
Figure 24. Contribution to Asia Pacific 2021-2027 Cumulative Revenue by Screen Size, Value ($ bn) and Share (%)	52
Figure 25. Asia Pacific Smartphone Market: Less Than 4 Inches, 2017-2027, $ bn	53
Figure 26. Asia Pacific Smartphone Market: 4 - <5 Inches, 2017-2027, $ bn	54
Figure 27. Asia Pacific Smartphone Market: 5 - <5.5 Inches, 2017-2027, $ bn	55
Figure 28. Asia Pacific Smartphone Market: 5.5 - <6 Inches, 2017-2027, $ bn	56
Figure 29. Asia Pacific Smartphone Market: 6 Inches and Above, 2017-2027, $ bn	57
Figure 30. Breakdown of Asia Pacific Smartphone Market by RAM Capacity, 2020-2027, % of Revenue	58
Figure 31. Contribution to Asia Pacific 2021-2027 Cumulative Revenue by RAM Capacity, Value ($ bn) and Share (%)	59
Figure 32. Asia Pacific Smartphone Market: Below 4GB, 2017-2027, $ bn	60
Figure 33. Asia Pacific Smartphone Market: 4GB - 8GB, 2017-2027, $ bn	61
Figure 34. Asia Pacific Smartphone Market: Over 8GB, 2017-2027, $ bn	62
Figure 35. Breakdown of Asia Pacific Smartphone Market by Price Range, 2020-2027, % of Revenue	63
Figure 36. Contribution to Asia Pacific 2021-2027 Cumulative Revenue by Price Range, Value ($ bn) and Share (%)	64
Figure 37. Asia Pacific Smartphone Market: Ultra Low-End (Less Than $100), 2017-2027, $ bn	65
Figure 38. Asia Pacific Smartphone Market: Low-End ($100 - <$200), 2017-2027, $ bn	66
Figure 39. Asia Pacific Smartphone Market: Mid-Range ($200 - <$400), 2017-2027, $ bn	67
Figure 40. Asia Pacific Smartphone Market: Mid- to High-End ($400 - <$600), 2017-2027, $ bn	68
Figure 41. Asia Pacific Smartphone Market: High-End ($600 - <$800), 2017-2027, $ bn	69
Figure 42. Asia Pacific Smartphone Market: Premium ($800 - <$1000), 2017-2027, $ bn	70
Figure 43. Asia Pacific Smartphone Market: Ultra Premium ($1000 and Above), 2017-2027, $ bn	71
Figure 44. Breakdown of Asia Pacific Smartphone Market by Distribution Channel, 2020-2027, % of Revenue	72
Figure 45. Contribution to Asia Pacific 2021-2027 Cumulative Revenue by Distribution Channel, Value ($ bn) and Share (%)	73
Figure 46. Asia Pacific Smartphone Market: OEMs, 2017-2027, $ bn	74
Figure 47. Asia Pacific Smartphone Market: E-commerce, 2017-2027, $ bn	75
Figure 48. Asia Pacific Smartphone Market: Retailers, 2017-2027, $ bn	76
Figure 49. Breakdown of APAC Smartphone Market by Country, 2020 and 2027, % of Revenue	78
Figure 50. Breakdown of APAC Smartphone Market by Country, 2020 and 2027, % of Shipment	79
Figure 51. Contribution to APAC 2021-2027 Cumulative Revenue by Country, Value ($ bn) and Share (%)	80
Figure 52. Contribution to APAC 2021-2027 Cumulative Revenue by Country, Shipment (million units) and Share (%)	80
Figure 53.  Smartphone Market in China, 2017-2027, $ bn	81
Figure 54.  Smartphone Market in Japan, 2017-2027, $ bn	84
Figure 55.  Smartphone Market in India, 2017-2027, $ bn	86
Figure 56.  Smartphone Market in Indonesia, 2017-2027, $ bn	88
Figure 57.  Smartphone Market in Vietnam, 2017-2027, $ bn	90
Figure 58.  Smartphone Market in Rest of APAC, 2017-2027, $ bn	92
Figure 59. Growth Stage of Asia Pacific Smartphone Industry over the Forecast Period	94
Key Players (this may not be a complete list and extra companies can be added upon request): 
Apple Inc.
Guangdong OPPO Mobile Telecommunications Corp., Ltd.
HTC Corporation
Huawei Technologies Co., Ltd.
Lenovo Group Limited
Motorola, Inc.
Nokia Corporation
Realme
Samsung Electronics Co., Ltd.
Sony Corporation
Vivo Communication Technology Co., Ltd.
Xiaomi Corporation
 (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)