Setting

Asia Pacific Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy

Published: 30 Jan 2022 | Report Code: 10248366 | Pages: 148

Asia Pacific digital advertising market will grow by 13.25% annually with a total addressable market cap of $2,870.9 billion over 2022-2031 owing to the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the region. Highlighted with 90 tables and 45 figures, this 148-page report “Asia Pacific Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire Asia Pacific digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia Pacific digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country. Based on platform, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Mobile Ad o In-APP o Mobile Web • Desktop Ad • Digital TV and Others Based on ad format, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Digital Display Ad o Programmatic Transactions o Non-programmatic Transactions • Internet Paid Search • Social Media • Online Video • Others Based on industrial vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Media and Entertainment • Consumer Goods & Retail Industry • Banking, Financial Service & Insurance • Telecommunication IT Sector • Travel Industry • Healthcare Sector • Manufacturing & Supply Chain • Transportation and Logistics • Energy, Power, and Utilities • Other Industries Geographically, the following national/local markets are fully investigated: • Japan • China • South Korea • Australia • Indonesia • Rest of APAC (further segmented into Malaysia, Singapore, India, Thailand, Vietnam, Taiwan, and Philippines) For each key country, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of the regional market by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Asia Pacific digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Selected Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Table Of Contents:

1 Introduction	8
1.1 Industry Definition and Research Scope	8
1.1.1 Industry Definition	8
1.1.2 Research Scope	9
1.2 Research Methodology	12
1.2.1 Overview of Market Research Methodology	12
1.2.2 Market Assumption	14
1.2.3 Secondary Data	14
1.2.4 Primary Data	14
1.2.5 Data Filtration and Model Design	15
1.2.6 Market Size/Share Estimation	16
1.2.7 Research Limitations	17
1.3 Executive Summary	18
2 Market Overview and Qualitative Analysis	20
2.1 Market Size and Forecast	20
2.1.1 Impact of COVID-19 on World Economy	22
2.1.2 Impact of COVID-19 on the Market	24
2.2 Major Growth Drivers	26
2.3 Market Restraints and Challenges	29
2.4 Emerging Opportunities and Market Trends	32
2.5 Porter’s Fiver Forces Analysis	35
3 Segmentation of Asia Pacific Market by Platform	39
3.1 Market Overview by Platform	39
3.2 Asia Pacific Mobile Advertising Market 2018-2031	42
3.3 Asia Pacific Desktop Advertising Market 2018-2031	46
3.4 Asia Pacific Market of Digital Advertising via Other Digital Platforms 2018-2031	47
4 Segmentation of Asia Pacific Market by Ad Format	48
4.1 Market Overview by Ad Format	48
4.2 Asia Pacific Digital Display Ad Market 2018-2031	51
4.3 Asia Pacific Internet Paid Search Ad Market 2018-2031	53
4.4 Asia Pacific Social Media Ad Market 2018-2031	55
4.5 Asia Pacific Online Video Ad Market 2018-2031	57
4.6 Asia Pacific Market of Other Digital Ad Formats 2018-2031	59
5 Segmentation of Asia Pacific Market by Industry Vertical	61
5.1 Market Overview by Industry Vertical	61
5.2 Asia Pacific Digital Advertising Market for Media and Entertainment 2018-2031	64
5.3 Asia Pacific Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031	66
5.4 Asia Pacific Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031	67
5.5 Asia Pacific Digital Advertising Market for Telecommunication IT Sector 2018-2031	69
5.6 Asia Pacific Digital Advertising Market for Travel Industry 2018-2031	70
5.7 Asia Pacific Digital Advertising Market for Healthcare Sector 2018-2031	71
5.8 Asia Pacific Digital Advertising Market for Manufacturing & Supply Chain 2018-2031	72
5.9 Asia Pacific Digital Advertising Market for Transportation and Logistics 2018-2031	73
5.10 Asia Pacific Digital Advertising Market for Energy, Power, and Utilities 2018-2031	74
5.11 Asia Pacific Digital Advertising Market for Other Industries 2018-2031	75
6 Asia-Pacific Market 2018-2031 by Country	77
6.1 Overview of Asia-Pacific Market	77
6.2 Japan	80
6.3 China	82
6.4 Indonesia	85
6.5 Australia	87
6.6 South Korea	89
6.7 Rest of APAC Region	91
7 Competitive Landscape	93
7.1 Overview of Key Vendors	93
7.2 Company Profiles	97
Alibaba	97
Amazon	99
Apple Inc.	104
Applovin Corporation	108
Baidu	110
Facebook Inc.	113
Google LLC	116
Microsoft Corporation	121
Nokia Corporation	125
Sina Corporation	128
Tencent	130
Twitter	134
Verizon	137
Yahoo! Inc.	140
8 Investing in Asia Pacific Market: Risk Assessment and Management	142
8.1 Risk Evaluation of Asia Pacific Market	142
8.2 Critical Success Factors (CSFs)	145
RELATED REPORTS AND PRODUCTS	148

List Of Tables:


Table 1.  Snapshot of Asia Pacific Digital Advertising Market in Balanced Perspective, 2021-2031	19
Table 2. World Economic Outlook, 2021-2031	23
Table 3.  Main Product Trends and Market Opportunities in Asia Pacific Digital Advertising Market	32
Table 4. Asia Pacific Digital Advertising Market by Platform, 2018-2031, $ bn	40
Table 5. Asia Pacific Mobile Advertising Market by Channel, 2018-2031, $ bn	43
Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue	44
Table 7. Asia Pacific Digital Advertising Market by Ad Format, 2018-2031, $ bn	49
Table 8. Asia Pacific Display Digital Ad Market by Purchase Method, 2018-2031, $ bn	52
Table 9. Asia Pacific Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	62
Table 10. APAC Digital Advertising Market by Country, 2018-2031, $ bn	78
Table 11. Japan Digital Advertising Market by Platform, 2018-2031, $ bn	81
Table 12. Japan Digital Advertising Market by Ad Format, 2018-2031, $ bn	81
Table 13. Japan Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	81
Table 14. China Digital Advertising Market by Platform, 2018-2031, $ bn	84
Table 15. China Digital Advertising Market by Ad Format, 2018-2031, $ bn	84
Table 16. China Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	84
Table 17. Indonesia Digital Advertising Market by Platform, 2018-2031, $ bn	86
Table 18. Indonesia Digital Advertising Market by Ad Format, 2018-2031, $ bn	86
Table 19. Indonesia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	86
Table 20. Australia Digital Advertising Market by Platform, 2018-2031, $ bn	88
Table 21. Australia Digital Advertising Market by Ad Format, 2018-2031, $ bn	88
Table 22. Australia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	88
Table 23. South Korea Digital Advertising Market by Platform, 2018-2031, $ bn	90
Table 24. South Korea Digital Advertising Market by Ad Format, 2018-2031, $ bn	90
Table 25. South Korea Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	90
Table 26. Digital Advertising Market in Rest of APAC by Country, 2018-2031, $ bn	92
Table 27. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue	95
Table 28. Alibaba: Company Snapshot	97
Table 29. Alibaba: Business Segmentation	97
Table 30. Alibaba: Product Portfolio	98
Table 31. Alibaba: Revenue, 2018-2020, $ mn	98
Table 32. Amazon: Company Snapshot	99
Table 33. Amazon: Business Segmentation	100
Table 34. Amazon: Product Portfolio	102
Table 35. Amazon: Revenue, 2018-2020, $ mn	102
Table 36. Amazon: Recent Developments	103
Table 37. Apple Inc.: Company Snapshot	104
Table 38. Apple Inc.: Business Segmentation	105
Table 39. Apple Inc.: Product Portfolio	106
Table 40. Apple Inc.: Revenue, 2018-2020, $ mn	106
Table 41. Apple Inc.: Recent Developments	107
Table 42. Applovin Corporation: Company Snapshot	108
Table 43. Baidu: Company Snapshot	110
Table 44. Baidu: Business Segmentation	111
Table 45. Baidu: Product Portfolio	111
Table 46. Baidu: Revenue, 2018-2020, $ bn	111
Table 47. Baidu: Recent Developments	112
Table 48. Facebook Inc.: Company Snapshot	113
Table 49. Facebook Inc.: Business Segmentation	114
Table 50. Facebook Inc.: Product Portfolio	114
Table 51. Facebook Inc.: Revenue, 2018-2020, $ bn	115
Table 52. Facebook Inc.: Recent Developments	115
Table 53. Google LLC: Company Snapshot	116
Table 54. Google LLC: Product Portfolio	118
Table 55. Google LLC: Revenue, 2018-2020, $ bn	119
Table 56. Google LLC: Recent Developments	119
Table 57. Microsoft Corporation: Company Snapshot	121
Table 58. Microsoft Corporation: Business Segmentation	122
Table 59. Microsoft Corporation: Product Portfolio	122
Table 60. Microsoft Corporation: Revenue, 2018-2020, $ bn	123
Table 61. Microsoft Corporation: Recent Developments	123
Table 62. Nokia Corporation: Company Snapshot	125
Table 63. Nokia Corporation: Business Segmentation	126
Table 64. Nokia Corporation: Product Portfolio	126
Table 65. Nokia Corporation: Revenue, 2018-2020, $ bn	127
Table 66. Nokia Corporation: Recent Developments	127
Table 67. Sina Corporation: Company Snapshot	128
Table 68. Sina Corporation: Business Segmentation	129
Table 69. Sina Corporation: Product Portfolio	129
Table 70. Sina Corporation: Revenue, 2016-2018, $ bn	129
Table 71. Tencent Holdings Limited: Company Snapshot	130
Table 72. Tencent Holdings Limited: Business Segmentation	131
Table 73. Tencent Holdings Limited: Product Portfolio	132
Table 74. Tencent Holdings Limited: Revenue, 2017-2019, $ bn	132
Table 75. Tencent Holdings Limited: Recent Developments	133
Table 76. Twitter, Inc.: Company Snapshot	134
Table 77. Twitter, Inc.: Business Segmentation	134
Table 78. Twitter, Inc.: Product Portfolio	135
Table 79. Twitter, Inc.: Revenue, 2018-2020, $ bn	135
Table 80. Twitter, Inc.: Recent Developments	136
Table 81. Verizon: Company Snapshot	137
Table 82. Verizon: Business Segmentation	138
Table 83. Verizon: Product Portfolio	138
Table 84. Verizon: Revenue, 2018-2020, $ bn	138
Table 85. Verizon: Recent Developments	139
Table 86. Yahoo! Inc.: Company Snapshot	140
Table 87. Yahoo! Inc.: Product Portfolio	141
Table 88. Yahoo! Inc.: Revenue, 2014-2016, $ bn	141
Table 89.  Risk Evaluation for Investing in Asia Pacific Market, 2021-2031	143
Table 90. Critical Success Factors and Key Takeaways	146

List Of Figures:


Figure 1. Research Method Flow Chart	12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation	16
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031	18
Figure 4. Asia Pacific Digital Advertising Market by Revenue, 2018-2031, $ bn	20
Figure 5. Share of Digital Ad in Overall Media Ad in Asia Pacific Market, 2018-2031, % Revenue	21
Figure 6. Impact of COVID-19 on Business	24
Figure 7. Primary Drivers and Impact Factors of Asia Pacific Digital Advertising Market	26
Figure 8. Primary Restraints and Impact Factors of Asia Pacific Digital Advertising Market	29
Figure 9. Porter’s Fiver Forces Analysis of Asia Pacific Digital Advertising Market	35
Figure 10. Breakdown of Asia Pacific Digital Advertising Market by Platform, 2021-2031, % of Revenue	40
Figure 11. Contribution to Asia Pacific 2022-2031 Cumulative Revenue by Platform, Value ($ bn) and Share (%)	41
Figure 12. Asia Pacific Mobile Advertising Market, 2018-2031, $ bn	43
Figure 13. Asia Pacific Mobile Internet Users, 2018-2022, billion	44
Figure 14. Comparison of Mobile Web and Mobile In-App	45
Figure 15. Asia Pacific Desktop Advertising Market, 2018-2031, $ bn	46
Figure 16. Asia Pacific Market of Digital Advertising via Other Platforms, 2018-2031, $ bn	47
Figure 17. Breakdown of Asia Pacific Digital Advertising Market by Ad Format, 2021-2031, % of Revenue	49
Figure 18. Contribution to Asia Pacific 2022-2031 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%)	50
Figure 19. Asia Pacific Digital Display Ad Market, 2018-2031, $ bn	52
Figure 20. Asia Pacific Internet Paid Search Advertising Market, 2018-2031, $ bn	54
Figure 21. World Social Media Users, Oct 2021	56
Figure 22. Asia Pacific Social Media Advertising Market, 2018-2031, $ bn	56
Figure 23. Asia Pacific Online Video Advertising Market, 2018-2031, $ bn	58
Figure 24. Asia Pacific Market of Other Digital Ad Formats, 2018-2031, $ bn	60
Figure 25. Breakdown of Asia Pacific Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue	62
Figure 26. Contribution to Asia Pacific 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%)	63
Figure 27. Asia Pacific Digital Advertising Market for Media and Entertainment, 2018-2031, $ bn	65
Figure 28. Asia Pacific Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ bn	66
Figure 29. Asia Pacific Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ bn	68
Figure 30. Asia Pacific Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ bn	69
Figure 31. Asia Pacific Digital Advertising Market for Travel Industry, 2018-2031, $ bn	70
Figure 32. Asia Pacific Digital Advertising Market for Healthcare Sector, 2018-2031, $ bn	71
Figure 33. Asia Pacific Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ bn	72
Figure 34. Asia Pacific Digital Advertising Market for Transportation and Logistics, 2018-2031, $ bn	73
Figure 35. Asia Pacific Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ bn	75
Figure 36. Asia Pacific Digital Advertising Market for Other Industries, 2018-2031, $ bn	75
Figure 37. Breakdown of APAC Digital Advertising Market by Country, 2021 and 2031, % of Revenue	78
Figure 38. Contribution to APAC 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%)	79
Figure 39.  Digital Advertising Market in Japan by Revenue, 2018-2031, $ bn	80
Figure 40.  Digital Advertising Market in China by Revenue, 2018-2031, $ bn	82
Figure 41.  Digital Advertising Market in Indonesia by Revenue, 2018-2031, $ bn	85
Figure 42.  Digital Advertising Market in Australia by Revenue, 2018-2031, $ bn	87
Figure 43.  Digital Advertising Market in South Korea by Revenue, 2018-2031, $ bn	89
Figure 44.  Digital Advertising Market in Rest of APAC by Revenue, 2018-2031, $ bn	91
Figure 45. Growth Stage of Asia Pacific Digital Advertising Industry over the Forecast Period	93
Key Players:
 
Alibaba	
Amazon	
Apple Inc.	
Applovin Corporation	
Baidu	
Facebook Inc.	
Google, Inc.	
Microsoft Corporation	
Nokia	
Sina	
Tencent	
Twitter	
Verizon	
Yahoo! Inc.	
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)